Social Media in Local Government and the GIS user


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Presentation at MISA BC conference, Sidney BC by Glenn Letham @gletham discussing the use of social media by official local government agencies, with emphasis on the GIS department and Geo user. A look at social media policies, tools, uses, and the impact of social media on mobile technology, opengov, local government, and citizen engagement. Video of the presentation now online

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Social Media in Local Government and the GIS user

  1. 1. Social Media and the GISuser @gletham Social Media, Mobile, OpenGov, Geo Technology tools for the Social GIS user  Sept 22, 2011 by @gletham #misabc
  2. 2. Social Media and the GISuser by @gletham #misabc
  3. 3. Mobile Is Driving Social by @gletham #misabc <ul><ul><li>24.5 million mobile subscribers </li></ul></ul><ul><ul><li>One third of subscribers own smartphones </li></ul></ul><ul><ul><li>47% between the age of 18-44 </li></ul></ul><ul><ul><li>Data usage will set a record in 2012 with over 18.4 Pedabytes being consumed (that’s 3X the amount from 2010) and that soars to 71.5 by 2015 </li></ul></ul><ul><ul><li>Websites built with Flash are a constant frustration </li></ul></ul><ul><ul><li>Over 3/4 of mobile searches have local intent </li></ul></ul><ul><ul><li>Only 18% of websites are optimized for mobile </li></ul></ul>
  4. 4. There's Always Challenges Though by @gletham #misabc
  5. 5. It's All About Sharing The evolution to make government data more accessible and usable than before. by @gletham #misabc Think about sharing options for your web apps and services
  6. 6. Uses Of Social Media by @gletham #misabc News, Event updates, Share Video, road closures, info-graphics, Blogs, Wikis, Podcasts, Citizen Engagement, Discussions, Event management, Photo sharing, Hackathons, Community, Emergency Response, Press, Jobs, Construction notices, Volunteers, new data, reinforcing your brand / identity
  7. 7. To Tweet Or Not To Tweet? The Social Media Policy by @gletham Kodak Guide Before your org jumps in, be sure to create a proper social media policy... crucial!
  8. 8. More Than Just Twitter by @gletham #misabc <ul><li>Youtubers: </li></ul><ul><ul><li>Chicago </li></ul></ul><ul><ul><li>Bellevue WA </li></ul></ul><ul><ul><li>Kelowna </li></ul></ul><ul><ul><li>Toronto </li></ul></ul><ul><ul><li>Calgary </li></ul></ul><ul><ul><li>Surrey </li></ul></ul>
  9. 9. More Than Just Twitter by @gletham #misabc
  10. 10. The Authoritative Source You're Official - Why Wouldn't They Believe you? by @gletham #misabc With control over an &quot;official&quot; social stream you are an authoritative source. Others will gladly share your posts and help you when you request
  11. 11. The GeoGeek's Twitter Account by @gletham #misabc
  12. 12. What Can A GeoGeek Tweet? by @gletham #misabc <ul><ul><li>Updates from events </li></ul></ul><ul><ul><li>Announcing new data </li></ul></ul><ul><ul><li>Asking for tech support </li></ul></ul><ul><ul><li>Communicating with Vendors </li></ul></ul><ul><ul><li>Sharing news </li></ul></ul><ul><ul><li>Promoting events (hackathons) </li></ul></ul><ul><ul><li>Announcing employment / jobs </li></ul></ul><ul><ul><li>Sharing with other local Gov GIS peeps </li></ul></ul><ul><ul><li>Locating data </li></ul></ul><ul><ul><li>Sharing /Supporting other departments </li></ul></ul><ul><ul><li>Educating on GIS / Geo </li></ul></ul><ul><ul><li>Supporting OpenGov </li></ul></ul>
  13. 13. Who Can A GeoGeek Follow? by @gletham #misabc <ul><ul><li>Other departments within the Org </li></ul></ul><ul><ul><li>local radio stations </li></ul></ul><ul><ul><li>local police </li></ul></ul><ul><ul><li>local social mavens </li></ul></ul><ul><ul><li>Geogeeks - like @gletham :0) </li></ul></ul><ul><ul><li>software vendors </li></ul></ul><ul><ul><li>Tech support accounts </li></ul></ul><ul><ul><li>Other cities </li></ul></ul><ul><ul><li>Industry trade orgs </li></ul></ul><ul><ul><li>Tech geeks, influencers, Hack planners </li></ul></ul><ul><ul><li>?? </li></ul></ul>
  14. 14. by @gletham #misabc Events, Meet Ups, GeoGeeks + Social Media Are Made For Each Other!
  15. 15. Social Event Apps For GeoGeeks GeoInt CrowdVine by @gletham #misabc
  16. 16. Social Event Apps For GeoGeeks EsriUC Back Channel by @gletham #misabc Social stream, photo safari, agenda, meetup map
  17. 17. OpenGov & Hackathons Enabled by Access to Data Cooperate Locally, Compete Globally! by @gletham <ul><ul><li>B.C Open Data Hackathon 50 hackers, 28 ideas! </li></ul></ul><ul><ul><li>Nanaimo B.C Open Data Hackathon, April 2011 </li></ul></ul><ul><ul><li>Hack for Change - 50 engineers, 24hrs, $50K </li></ul></ul><ul><ul><li>International Open Data Hackathon - </li></ul></ul><ul><ul><li>Microsoft Canada - Great Canadian Apportunity, $10K Prize </li></ul></ul><ul><ul><li>The GISCI GISP Map Competition - $500 Prize </li></ul></ul><ul><ul><li>Chirp Chirp, 24 hr Twitter Hackathon using Twitter API </li></ul></ul><ul><ul><li>WhereCamp Hackfests - D.C, Denver, Portland...  </li></ul></ul><ul><ul><li>NASA Random hacks of kindness, A global event </li></ul></ul>#misabc
  18. 18. A hackathon, a hacker neologism, is an event when programmers meet to do collaborative computer programming W  ((Wik by @gletham #misabc
  19. 19. Powerful Social Media Tools by @gletham <ul><ul><li>TweetBeep - Notify when your are mentioned </li></ul></ul><ul><ul><li>Hootsuite, Seesmic Web </li></ul></ul><ul><ul><li> - create a custom list summary </li></ul></ul><ul><ul><li>bit.lify - Short links for BB users </li></ul></ul><ul><ul><li>TweetMic / Cinch - Audio Tweets </li></ul></ul><ul><ul><li>Visibly - Social media tracking, stats </li></ul></ul><ul><ul><li>Tweetvite - event promotion, invitations  </li></ul></ul><ul><ul><li>uStream - live webcast, stream to facebook  </li></ul></ul><ul><ul><li>ifTTT - if this then that </li></ul></ul><ul><ul><li>Eventful/ EventBrite / MeetUp / Crowdvine </li></ul></ul>#misabc
  20. 20. ifTTT - If This Then That by @gletham #misabc
  21. 21. Maps & Data Driving OpenGov by @gletham #misabc
  22. 22. OpenGov - Data B.C. by @gletham #misabc
  23. 23. OpenGov by @gletham #misabc
  24. 24. OpenGov - Nanaimo by @gletham #misabc
  25. 25. OpenGov - Ottawa by @gletham #misabc
  26. 26. OpenGov - Ottawa by @gletham #misabc
  27. 27. OpenGov - Vancouver Open Data by @gletham #misabc
  28. 28. OpenGov - NASA Open by @gletham #misabc
  29. 29. OpenGov - -> by @gletham #misabc
  30. 30. Open Mapping by @gletham #misabc The Public Mapping Project ( is developing District Builder, an open source software redistricting application designed to give the public transparent, accessible, and easy-to-use on-line mapping tools. (Source: Redistricting competitions in Philly, MN, Ohio $50k Support from Amazon for Web Services
  31. 31. Open Mapping & Gov 2.0 by @gletham #misabc The future of Australian government? Social media and mapping technology   A new gov study says social media sites like Twitter and online mapping technologyare the future of government/citizen interaction... Nation-wide, councils see GIS at the forefront of government and citizen interaction   e. g. Brisbane City Council’s FloodMap
  32. 32. Esri Social Maps by @gletham #misabc Esri has made sharing maps and your data easy.
  33. 33. ArcGIS Explorer - GIS for All by @gletham #misabc
  34. 34. Map & Share With Geocommons by @gletham #misabc
  35. 35. Mobile Geo Enterprise Apps by @gletham #misabc
  36. 36. Mobile Geo Enterprise Apps by @gletham #misabc GIS Kit on iPad The mobile & social revolution has driven innovation, s a result, great apps are popping up daily
  37. 37. Social, Mobile Geo Apps by @gletham #misabc Geo & social is pervasive and a focal point of many apps and web services
  38. 38. Social, Mobile Geo Apps by @gletham #misabc
  39. 39. Social, Mobile Apps by @gletham #misabc Access to geospatial data is driving application development, particularly in mobile
  40. 40. GIS is Cool! Enter Infographics by @gletham #misabc Source: Info graphics are the rage on social media - they look like many of the maps we see at esriuc map gallery each year!
  41. 41. It's Cool to be a Social GeoGeek! by @gletham #misabc