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The Future of Social Media Gerd Leonhard @ PICNIC 2009
The PDF of my speech at PICNIC 2009 in Amsterdam, see http://www.picnicnetwork.org/page/53112/en Key points:
* Social Networks are the Next Broadcasters
* The world's OS is changing: from closed to open
* What does a Social OS look like?
* Copyright Gridlock
* The global social brain
* Socially augmented reality
* The extreme reputation economy... and much more
Futurist and Humanist, Keynote Speaker, Author of 'Technology vs Humanity', CEO TheFuturesAgency, Film Maker, Thinker
The PDF of my speech at PICNIC 2009 in Amsterdam, see http://www.picnicnetwork.org/page/53112/en Key points:
* Social Networks are the Next Broadcasters
* The world's OS is changing: from closed to open
* What does a Social OS look like?
* Copyright Gridlock
* The global social brain
* Socially augmented reality
* The extreme reputation economy... and much more
Open....is a real challenge The
Desire for Control is ingrained in our genes, our lives, our education Open can mean out-of-control & chaotic Openness can create risk. Open may feel unsafe. The Degree of Openness and your Revenue Growth Rate will be directly related 11
Extreme Reputation Economy The absence
of accurate, real-time and verified data about you or your business may soon mean that you virtually don’t exist 21
The Future of Social Media
Abundance of... Scarcity of.... Many new Products & Trusted Opinions Services ConTEXT & Content Trusted Filters Connectivity Private Spaces Human Ingenuity & Machine Intelligence Creativity Numbers of Actual Relationships ‘Connections’ 37
About Social Media Monetization •
Behavior, habit & culture changes always come first • Monetization is a possible consequence (not a starting point) • Every large and engaged audience can be turned into money. Source: Morgan Stanley Conference 2009 40
Thanks for listening! • email
me at gerd@mediafuturist.com • twitter.com/gleonhard • facebook: gleonhard • more presentations at www.mediafuturist.com 42