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Media 2.0 - The Future of the
     Media, Content &
 Entertainment Industries


       ‣ Futurist
       ‣ Strategist
    ...
From Fixed to Mobile
 From Physical to Digital
From Consumers to Users
From Top-Down to Social
From One-Way to Interactive
Next: the Mobile becomes ‘The Internet’

                                                           s ?
                  ...
Convergence
                  Telecom
       TV


                  Advertising

Internet Mobile

                  Media
Why Telecoms & Mobile Operators must get involved
 • SMS and MMS will be greatly reduced by
   increasing social network a...
It used to be...


“Option”
   “Extra”



Default
Soon:

The New
Premium

   The new
   ‘Normal’
Experience

Embodiment

Access
Take note: Content
is first a Service &
  an Experience -
   and only then
(maybe) a Product.
How I read now
So will eBooks be pirated?




  Don’t repeat the mistakes of the music industry:
 DRM will not work (but will drastically...
t h e
              i n el
             s d
            i o
         o
        i sn M
       t
      c s
     e e
    t n
...
Content ‘Piracy’ issues
 • Piracy is a business problem
 • Piracy is often also a driver of new business
 • We don’t compe...
From Stuff to Bits
Enormous Value Shifts
             Sales, Distribution & Marketing Costs
             Content Ceration Costs
   Traditiona...
Content is only ~20% of the Cost




                        Thanks to Flickr.com/alextorrenegra
Expensive   Cheaper   Flat-Rated




                                   New Ecosystem
The Mission: reinvent how to get the $$




              Source: Universal McCann
The Success Formula:
Content + Context + Connectivity +
   Community + Convenience
The Mobile
  ‘Consumption’
of Digital Goods
is the #1 Growth
Story of the next
     Decade
Irresistible: ‘All you can eat’
Every abundance
creates new scarcities
 - and these are what
     you can sell
Social
   Media
   beats
   eMail,
Video beats
  Search
The Future: Engaging the user is crucial
Free gets you to
a place where
you can get
paid.
Quote by Fred Wilson, Union Square Ventures www.avc.com
‘Feels Like Free’ Content >> Paid Services
Media as a Service (MaaS)
Opportunities
               MaaS
              Bundling
            Flat-Rates
            Freemium
         User-Generat...
Thanks for listening!


• email me at
  gerd@mediafuturist.com
• twitter.com/gleonhard
• Facebook: gleonhard
• more presen...
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
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The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media & ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content & media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though).

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The Future of Media & ICT (Bilisim Zervis 2009)

  1. 1. Media 2.0 - The Future of the Media, Content & Entertainment Industries ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard
  2. 2. From Fixed to Mobile From Physical to Digital From Consumers to Users From Top-Down to Social From One-Way to Interactive
  3. 3. Next: the Mobile becomes ‘The Internet’ s ? e s s in b u U R Y O g e a n ch is ll th wi ow H
  4. 4. Convergence Telecom TV Advertising Internet Mobile Media
  5. 5. Why Telecoms & Mobile Operators must get involved • SMS and MMS will be greatly reduced by increasing social network activities, fueled by data flat rates for mobile devices • Users will increasingly use Internet-based tools to make phone & video calls • Google becomes a major communications player: GTalk, Wave, Google Voice... • Mobile phone applications on open platforms are bypassing the operators entirely
  6. 6. It used to be... “Option” “Extra” Default
  7. 7. Soon: The New Premium The new ‘Normal’
  8. 8. Experience Embodiment Access
  9. 9. Take note: Content is first a Service & an Experience - and only then (maybe) a Product.
  10. 10. How I read now
  11. 11. So will eBooks be pirated? Don’t repeat the mistakes of the music industry: DRM will not work (but will drastically reduce adoption) Open formats and cross-platform standards are crucial Prices should be 20-50% of the physical product eBooks are a Service not a Product New formats and $ models need to be created (e.g. chapter compilations) Bundles, flat-rates and subscriptions will be crucial
  12. 12. t h e i n el s d i o o i sn M t c s e e t n o si r P u
  13. 13. Content ‘Piracy’ issues • Piracy is a business problem • Piracy is often also a driver of new business • We don’t compete with ‘Free’ - we compete on Service and Added Values!
  14. 14. From Stuff to Bits
  15. 15. Enormous Value Shifts Sales, Distribution & Marketing Costs Content Ceration Costs Traditional, Offline Content Revenues Revenues of Offline Content Formats & Models simply moved Online Potential Revenues of Web-Native Content Formats & Models 15 11.25 7.5 3.75
  16. 16. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra
  17. 17. Expensive Cheaper Flat-Rated New Ecosystem
  18. 18. The Mission: reinvent how to get the $$ Source: Universal McCann
  19. 19. The Success Formula: Content + Context + Connectivity + Community + Convenience
  20. 20. The Mobile ‘Consumption’ of Digital Goods is the #1 Growth Story of the next Decade
  21. 21. Irresistible: ‘All you can eat’
  22. 22. Every abundance creates new scarcities - and these are what you can sell
  23. 23. Social Media beats eMail, Video beats Search
  24. 24. The Future: Engaging the user is crucial
  25. 25. Free gets you to a place where you can get paid. Quote by Fred Wilson, Union Square Ventures www.avc.com
  26. 26. ‘Feels Like Free’ Content >> Paid Services
  27. 27. Media as a Service (MaaS)
  28. 28. Opportunities MaaS Bundling Flat-Rates Freemium User-Generated New Partnerships Social Nets + Content
  29. 29. Thanks for listening! • email me at gerd@mediafuturist.com • twitter.com/gleonhard • Facebook: gleonhard • more presentations at www.mediafuturist.com
  • muratozoral

    Sep. 23, 2010
  • basaam07079

    Nov. 3, 2009
  • Dievochka

    Oct. 20, 2009

The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media & ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content & media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though).

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