The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media & ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content & media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though).
Media 2.0 - The Future of the
Media, Content &
‣ Author & Blogger
From Fixed to Mobile
From Physical to Digital
From Consumers to Users
From Top-Down to Social
From One-Way to Interactive
Next: the Mobile becomes ‘The Internet’
Why Telecoms & Mobile Operators must get involved
• SMS and MMS will be greatly reduced by
increasing social network activities, fueled
by data flat rates for mobile devices
• Users will increasingly use Internet-based
tools to make phone & video calls
• Google becomes a major
communications player: GTalk,
Wave, Google Voice...
• Mobile phone applications on
open platforms are bypassing
the operators entirely
So will eBooks be pirated?
Don’t repeat the mistakes of the music industry:
DRM will not work (but will drastically reduce adoption)
Open formats and cross-platform standards are crucial
Prices should be 20-50% of the physical product
eBooks are a Service not a Product
New formats and $ models need to be created (e.g.
Bundles, flat-rates and subscriptions will be crucial
t h e
i n el
i sn M
Content ‘Piracy’ issues
• Piracy is a business problem
• Piracy is often also a driver of new business
• We don’t compete with ‘Free’ - we compete
on Service and Added Values!