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The Future of Film: Presentation at the Neuchatel International Film Festival

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My talk on the Future of Film and Cinema; held at the June 7, 2010, Symposium at the International Film Festival in Neuchatel / Switzerland, see more details at http://www.nifff.ch/?a=175,180,370. The video is at http://blip.tv/file/3852529

This talk covers a lot of related 'future of media' topics such as piracy, social media, business models for film, crowd-funding, audience building, the future of production, and much more. More details at www.mediafuturist.com and @gleonhard on Twitter

The Future of Film: Presentation at the Neuchatel International Film Festival

  1. 1. The Future of Film and Cinema Gerd Leonhard, Media Futurist CEO, The Futures Agency www.mediafuturist.com www.twitter.com/gleonhard
  2. 2. My job;) www.mediafuturist.com www.twitter.com/gleonhard
  3. 3. Interface (R)Evolution
  4. 4. “Best Screen Available” Behavior (R)Evolution
  5. 5. Computer Mobile Devices
  6. 6. Personal. Always-on. Social Sharing. Location-aware. Payment options built-in Mobile Devices
  7. 7. The Mobile ‘Phone’ is quickly becoming a Universal Remote Control
  8. 8. Making Movies with the iPhone 4: “Apple of my Eye” http://gerd.fm/cHOw86
  9. 9. The Internet is not a Rose Garden - but it does fundamentally level the playing field in Media.
  10. 10. On Cable and ‘good old TV’, the Studios and Networks ruled
  11. 11. In a Broadband World, the Users - and their Amplifiers - rule * ...and the big Studios will, too;)
  12. 12. Reality check: we need, and we will have both ‘The Networks’ and ‘The Networked’
  13. 13. Mobile, social, cheap & fast Broadband Access
  14. 14. Whatever I can get Exactly what, when, how, where I want
  15. 15. Going Direct is becoming a real Option
  16. 16. But it’s still very early...!
  17. 17. Content ‘Piracy’ = Market Failure Source: CE.org Source: Ars Electronica 2008
  18. 18. Online viewers are vastly different
  19. 19. Niches are gaining
  20. 20. Getting Paid ... 2.0 Flattr.com
  21. 21. Access will replace ‘buying a copy’
  22. 22. It’s no longer the copy that’s valuable now. It’s: Time / Timing Attention Relevance Curation / Quality / Merit Social Context Format Packaging ‘Special’ Factor Opportunity Perceived Value
  23. 23. In this age of Ubiquity it’s all about Attention
  24. 24. Digital Media: a fight for attention - not for distribution!
  25. 25. Attention ... comes from conversation (not Monolog) ... is personal ... is spread by ‘tribes’ ... is generated when you give and share something ... is based on Trust ... can be converted to income at the right time, and in the right way (the toll-booth challenge) www.kk.org
  26. 26. Consequences of @gleonhard
  27. 27. Film-Makers and Producers on Twitter
  28. 28. Fish where the Fish are @gleonhard
  29. 29. Social Networks are the new Distributors
  30. 30. @gleonhard Add a social layer to your Film.
  31. 31. Yes, people pay for Online Content!
  32. 32. Chris Anderson summarizes...
  33. 33. @gleonhard
  34. 34. *Mike Masnick / Techdirt versus
  35. 35. First Then @gleonhard
  36. 36. Let the Fans / Followers / Users do the work
  37. 37. Embrace De-Centralization @gleonhard
  38. 38. Links are the Currency @gleonhard
  39. 39. Most ‘Content’ will be just a Click @gleonhard
  40. 40. @gleonhard All ‘Content’ is moving into the Cloud
  41. 41. So can you create events and experiences with and around your film?
  42. 42. Film 2.0: re-defining what’s important Connectivity Content Context Community
  43. 43. Ironsky Film Social Media Example *hat tip to Brian Newman / Springboard Media
  44. 44. Good Reads on this
  45. 45. Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard
  46. 46. A new social, interconnected, mobile OS

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