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The Future of Classifieds & Selling (ICMA 2010, Vienna)

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This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

Published in: Business, Economy & Finance
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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The Future of Classifieds & Selling (ICMA 2010, Vienna)

  1. 1. What’s next in Classifieds, Advertising and Online Commerce Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  2. 2. Disruption is everywhere
  3. 3. We are here Gerd Leonhard Media Futurist / The Futures Agency
  4. 4. Gerd Leonhard Media Futurist / The Futures Agency
  5. 5. Gerd Leonhard Media Futurist / The Futures Agency
  6. 6. Mobile + Broadband + Social + Video: Disruption similar to the Printing Press Gerd Leonhard Media Futurist / The Futures Agency
  7. 7. Gerd Leonhard Media Futurist / The Futures Agency
  8. 8. Source: Slideshare / Jon Bishop
  9. 9. The result of digitization: explosive consumer empowerment, everywhere me rs’ con su wn as l yk no rm er ple fo e ‘p eo Th
  10. 10. tom er C u s fore Fan be
  11. 11. Source: Hugh McLeod
  12. 12. Trust is amplified in a social setting
  13. 13. Don’t be surprised Hyper-collaboration not hyper-competition
  14. 14. Think like Google source: Jeff Jarvis
  15. 15. Social Commerce is the Future of Selling ifie ds” “C l a ss into “So cial” re Pu t mo
  16. 16. Connected users are dramatically different
  17. 17. Match-making has changed forever Source: Flickr.com/cobalt123
  18. 18. Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
  19. 19. Technology Human Behavior Culture Business
  20. 20. ‘Consumers’ love involvement Gerd Leonhard Media Futurist / The Futures Agency
  21. 21. Gerd Leonhard Media Futurist / The Futures Agency
  22. 22. GenY: Ambient Broadcasters Gerd Leonhard Media Futurist / The Futures Agency
  23. 23. The atomization of markets will continue Gerd Leonhard Media Futurist / The Futures Agency
  24. 24. The Future: Masses of Niches Gerd Leonhard Media Futurist / The Futures Agency
  25. 25. Increasing Tribalization of Society Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. The deal: shift control to the users in order to gain reach
  27. 27. Finally, Business becomes social * source: soapboxincluded.com
  28. 28. ... and social is the new Search
  29. 29. Mobile devices are the new... TV, Radio, Newspaper, Computer... Wallet, Bank, Camera...
  30. 30. Classifieds + Mobile: a marriage made in heaven
  31. 31. And pretty soon, TV = Internet. Gerd Leonhard Media Futurist / The Futures Agency
  32. 32. So how can you redefine your business? Gerd Leonhard Media Futurist / The Futures Agency
  33. 33. Making money when ‘everything is free’
  34. 34. The Future is... Permanent Beta
  35. 35. Expect Zero Tolerance for Irrelevance
  36. 36. The opportunity: Provide elegant organization, context and added values to people that may already be doing what they want to do (i.e. buy and sell) *Hat tip to Jeff Jarvis
  37. 37. Get Real-Time, Mobile, Social. Now.
  38. 38. Bet on the power of the human link! Gerd Leonhard Media Futurist / The Futures Agency
  39. 39. Investigate Group Buying
  40. 40. Give something to get something
  41. 41. Look at alternative currencies Gerd Leonhard Media Futurist / The Futures Agency
  42. 42. Make fans - not just users.
  43. 43. “All progress depends on the unreasonable man” George Bernard Shaw
  44. 44. www.mediafuturist.com @gleonhard

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