1.
Global Advertising Futures - the next 3 years
Advertising is following Media.
Gerd Leonhard Media Futurist / The Futures Agency

2.
Advertising
Ads
...on dozens
of platforms
Gerd Leonhard Media Futurist / The Futures Agency

3.
Targeting becomes... a matter of science
Targeted. Timely. Wanted. Valuable. 100% trackable.
Gerd Leonhard Media Futurist / The Futures Agency

4.
Gerd Leonhard Media Futurist / The Futures Agency

5.
Data is the new Oil
Gerd Leonhard Media Futurist /sevensheaven.nl
Image licensed from The Futures Agency

6.
....and it’s the users that generate the Oil.
Gerd Leonhard Media Futurist / The Futures Agency

7.
Next-generation Advertising will depend on a
steady flow of legal, clean and safe Oil
Gerd Leonhard Media Futurist / The Futures Agency

8.
Mining, Pumping, Refining, Distributing, Disbursing -
Permission and Trust is Key Gerd Leonhard Media Futurist / The Futures Agency

9.
Privacy is now an Action.
Gerd Leonhard Media Futurist / The Futures Agency

10.
The need for precise audience targeting will
pay for a lot of ‘Feels Like Free’ Content
Gerd Leonhard Media Futurist / The Futures Agency

11.
As in Media, an increasing number ofAdvertisers will “Go Direct”
Gerd Leonhard Media Futurist / The Futures Agency

12.
@vertising becomes WithVertising
Gerd Leonhard Media Futurist / The Futures Agency

13.
The anti-example...
Gerd Leonhard Media Futurist / The Futures Agency

14.
Transparency and Openness are not binary issues
Gerd Leonhard Media Futurist / The Futures Agency

15.
And good storytelling will matter more than ever before
Gerd Leonhard Media Futurist / The Futures Agency

16.
Media Buying ~ Media Sharing ~ Media Earning
Gerd Leonhard Media Futurist / The Futures Agency

17.
Social media’s lesson: interaction before transaction
Gerd Leonhard Media Futurist / The Futures Agency

18.
It all starts with talkable brands
Gerd Leonhard Media Futurist / The Futures Agency

19.
Branding becomes “Banding”
Gerd Leonhard Media Futurist / The Futures Agency

20.
Total Real-Life “MeatSpace”and ‘Online’ Convergence
Gerd Leonhard Media Futurist / The Futures Agency

21.
The mobile revolution: as important as the printing press
Mobile Broadband probably means
the End of Advertising as we know it
Gerd Leonhard Media Futurist / The Futures Agency

22.
TV 2.0: the exact content when and how I want -
plus my ads that could be of real interest to me
Source: engadget.com
Gerd Leonhard Media Futurist / The Futures Agency

23.
Soon: the total convergence of
Broadcast & Broadband
Gerd Leonhard Media Futurist / The Futures Agency

24.
If Advertising really becomes Content....
Gerd Leonhard Media Futurist / The Futures Agency

25.
From watering cans to sprinkler systems
Gerd Leonhard Media Futurist / The Futures Agency

26.
Where will you put your money...?
Gerd Leonhard Media Futurist / The Futures Agency

27.
Get ready for the Tribalization of Business.
Gerd Leonhard Media Futurist / The Futures Agency

28.
Thanks for your time!
www.mediafuturist.com @gleonhard
Gerd Leonhard Media Futurist / The Futures Agency