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Social Media (R)Evolution - the new look of Business Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com...
Social Media: we are only at the beginning Social Media can be confusing, indeed... Today ...
So what is ... Interactive forms of media that allow... Users to interact with and publish to each ot...
Social media is not... Gerd Leonhard Media Futurist / The Futures Agency
Social media is not... My definition: digital communications based on 2- way interaction, the use of open platforms, self-...
Some Key Themes
tuff? s’S Kid Gerd Leonhard Media Futurist / The Futures Agency
Every single Internet & Smart-Phone user will join one or more social network within the next 18 months Source: H...
Technology Human Behavior Culture Business
A huge challenge: radical consumer empowerment me rs’ ...
Connected users are extremely powerful
Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
39 years later... Gerd Leonhard Media Futurist / The Futures Agency
‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR CRM ...
Social Media disrupts closed systems g y ...
The deal: shift control to the users in order to gain reach Gerd Leonhard ...
Social is the new Search Gerd Leonhard Media Futurist / The Futures Agency
Can you give up some control to be more in-demand...?
Which approach sounds better to you...? Gerd Leonhard Media Futurist / The Futures Agency
Yes, you can manage the risks & unintended consequences
Privacy is now an action item, and no longer a default Gerd Leonhard Media Fu...
Warp-speed into a connected business culture Source: Youtube.com/payndz Gerd Leonhard Media Futurist / The Futur...
Interaction & Conversation Publishing & Sharing User-Generated Content Networked and Open Platforms Mobile Mobile...
Don’t break the Gerd Leonhard Media Futurist / The Futures Agency
Get ready: business is going social source: soapboxincluded.com ...
www.mediafuturist.com @gleonhard
Social Media (R)Evolution (Schwab Impact 2010)
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Social Media (R)Evolution (Schwab Impact 2010) Slide 1 Social Media (R)Evolution (Schwab Impact 2010) Slide 2 Social Media (R)Evolution (Schwab Impact 2010) Slide 3 Social Media (R)Evolution (Schwab Impact 2010) Slide 4 Social Media (R)Evolution (Schwab Impact 2010) Slide 5 Social Media (R)Evolution (Schwab Impact 2010) Slide 6 Social Media (R)Evolution (Schwab Impact 2010) Slide 7 Social Media (R)Evolution (Schwab Impact 2010) Slide 8 Social Media (R)Evolution (Schwab Impact 2010) Slide 9 Social Media (R)Evolution (Schwab Impact 2010) Slide 10 Social Media (R)Evolution (Schwab Impact 2010) Slide 11 Social Media (R)Evolution (Schwab Impact 2010) Slide 12 Social Media (R)Evolution (Schwab Impact 2010) Slide 13 Social Media (R)Evolution (Schwab Impact 2010) Slide 14 Social Media (R)Evolution (Schwab Impact 2010) Slide 15 Social Media (R)Evolution (Schwab Impact 2010) Slide 16 Social Media (R)Evolution (Schwab Impact 2010) Slide 17 Social Media (R)Evolution (Schwab Impact 2010) Slide 18 Social Media (R)Evolution (Schwab Impact 2010) Slide 19 Social Media (R)Evolution (Schwab Impact 2010) Slide 20 Social Media (R)Evolution (Schwab Impact 2010) Slide 21 Social Media (R)Evolution (Schwab Impact 2010) Slide 22 Social Media (R)Evolution (Schwab Impact 2010) Slide 23 Social Media (R)Evolution (Schwab Impact 2010) Slide 24 Social Media (R)Evolution (Schwab Impact 2010) Slide 25 Social Media (R)Evolution (Schwab Impact 2010) Slide 26 Social Media (R)Evolution (Schwab Impact 2010) Slide 27
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Business, Economy & Finance
Oct. 28, 2010
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Social Media (R)Evolution (Schwab Impact 2010)

Download to read offline

Business, Economy & Finance
Oct. 28, 2010
5,750 views

This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html

License: CC Attribution-NonCommercial-ShareAlike License

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Social Media (R)Evolution (Schwab Impact 2010)

  1. 1. Social Media (R)Evolution - the new look of Business Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.comMedia Futurist / The Futures Agency Gerd Leonhard
  2. 2. Social Media: we are only at the beginning Social Media can be confusing, indeed... Today Gerd Leonhard Media Futurist / The Futures Agency
  3. 3. So what is ... Interactive forms of media that allow... Users to interact with and publish to each other...using Highly accessible and scalable publishing techniques... Enabling the creation and exchange of user-generated content Gerd Leonhard Media Futurist / The Futures Agency
  4. 4. Social media is not... Gerd Leonhard Media Futurist / The Futures Agency
  5. 5. Social media is not... My definition: digital communications based on 2- way interaction, the use of open platforms, self- publishing and the sharing of content Gerd Leonhard Media Futurist / The Futures Agency
  6. 6. Some Key Themes
  7. 7. tuff? s’S Kid Gerd Leonhard Media Futurist / The Futures Agency
  8. 8. Every single Internet & Smart-Phone user will join one or more social network within the next 18 months Source: Hugh McLeod
  9. 9. Technology Human Behavior Culture Business
  10. 10. A huge challenge: radical consumer empowerment me rs’ c on su wn as l yk no rm er ple fo ep eo ‘Th Gerd Leonhard Media Futurist / The Futures Agency
  11. 11. Connected users are extremely powerful
  12. 12. Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
  13. 13. 39 years later... Gerd Leonhard Media Futurist / The Futures Agency
  14. 14. ‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR CRM The Futures Agency
  15. 15. Social Media disrupts closed systems g y tra te va ls rv i a su n o w s is n n es Ope Gerd Leonhard Media Futurist / The Futures Agency
  16. 16. The deal: shift control to the users in order to gain reach Gerd Leonhard Media Futurist / The Futures Agency
  17. 17. Social is the new Search Gerd Leonhard Media Futurist / The Futures Agency
  18. 18. Can you give up some control to be more in-demand...?
  19. 19. Which approach sounds better to you...? Gerd Leonhard Media Futurist / The Futures Agency
  20. 20. Yes, you can manage the risks & unintended consequences
  21. 21. Privacy is now an action item, and no longer a default Gerd Leonhard Media Futurist / The Futures Agency
  22. 22. Warp-speed into a connected business culture Source: Youtube.com/payndz Gerd Leonhard Media Futurist / The Futures Agency
  23. 23. Interaction & Conversation Publishing & Sharing User-Generated Content Networked and Open Platforms Mobile Mobile Mobile. Video. Return on Engagement Not business as usual. Gerd Leonhard Media Futurist / The Futures Agency
  24. 24. Don’t break the Gerd Leonhard Media Futurist / The Futures Agency
  25. 25. Get ready: business is going social source: soapboxincluded.com Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. www.mediafuturist.com @gleonhard

  • bhishm4u

    Nov. 13, 2011

  • idavinaq

    Feb. 7, 2011

  • nextluxe

    Nov. 28, 2010

  • futuresagency

    Oct. 30, 2010

This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html

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