1.
Social Media (R)Evolution -
the new look of Business
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.comMedia Futurist / The Futures Agency
Gerd Leonhard

2.
Social Media: we are only at the beginning
Social Media can be confusing, indeed...
Today
Gerd Leonhard Media Futurist / The Futures Agency

3.
So what is ...
Interactive forms of media that allow...
Users to interact with and publish to each other...using
Highly accessible and scalable publishing techniques...
Enabling the creation and exchange of user-generated content
Gerd Leonhard Media Futurist / The Futures Agency

4.
Social media is not...
Gerd Leonhard Media Futurist / The Futures Agency

5.
Social media is not...
My definition: digital communications based on 2-
way interaction, the use of open platforms, self-
publishing and the sharing of content
Gerd Leonhard Media Futurist / The Futures Agency

6.
Some Key Themes

7.
tuff?
s’S
Kid
Gerd Leonhard Media Futurist / The Futures Agency

8.
Every single Internet & Smart-Phone user will join
one or more social network within the next 18 months
Source: Hugh McLeod

9.
Technology
Human Behavior
Culture
Business

10.
A huge challenge: radical consumer empowerment
me rs’
c on su
wn as
l yk no
rm er
ple fo
ep eo
‘Th
Gerd Leonhard Media Futurist / The Futures Agency

11.
Connected users are extremely powerful

12.
Marshall McLuhan (November 14, 1971)
Gerd Leonhard Media Futurist / The Futures Agency

13.
39 years later...
Gerd Leonhard Media Futurist / The Futures Agency

14.
‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR
CRM
The Futures Agency

15.
Social Media disrupts closed systems
g y
tra te
va ls
rv i
a su
n o w
s is
n n es
Ope Gerd Leonhard Media Futurist / The Futures Agency

16.
The deal: shift control to the users in order to gain reach
Gerd Leonhard Media Futurist / The Futures Agency

17.
Social is the new Search
Gerd Leonhard Media Futurist / The Futures Agency

18.
Can you give up some control to be more
in-demand...?

19.
Which approach sounds better to you...?
Gerd Leonhard Media Futurist / The Futures Agency

20.
Yes, you can manage the risks & unintended consequences

21.
Privacy is now an action item, and no longer a default
Gerd Leonhard Media Futurist / The Futures Agency

22.
Warp-speed into a connected business culture
Source: Youtube.com/payndz Gerd Leonhard Media Futurist / The Futures Agency

23.
Interaction & Conversation
Publishing & Sharing
User-Generated Content
Networked and Open Platforms
Mobile Mobile Mobile. Video.
Return on Engagement
Not business as usual.
Gerd Leonhard Media Futurist / The Futures Agency

24.
Don’t break the
Gerd Leonhard Media Futurist / The Futures Agency

25.
Get ready: business is going social
source: soapboxincluded.com
Gerd Leonhard Media Futurist / The Futures Agency

26.
www.mediafuturist.com @gleonhard