Social Media Futures: Engage or be Tivo'ed (Future of Advertising & Marketing)
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Social Media Futures: Engage or be Tivo'ed (Future of Advertising & Marketing)
Jul. 1, 2008•0 likes•1,824 views
27 likes
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A broadband-enabled, always-on world of Digital Natives equipped with 4.5 Billion mobile devices is shaping up in our immediate future. As a result, newly emerging cultural practices now impact every single facet of media, from education to production to marketing, promotion and selling. Every creator, every brand, every advertiser now wants the attention of the "people formerly known as consumers" who themselves are increasingly interested in co-creation, too, using social networks to contribute music, video, images and texts. This presentation depicts some of the trends and arrives at the conclusion: Engage or be Tivo'ed!
Gerd LeonhardFollow
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Social Media Futures: Engage or be Tivo'ed (Future of Advertising & Marketing)
- www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com Social Media Futures: Engage or be Tivo’ed! rd n ha L eo e rd o fG st Be Tuesday, July 1, 2008 1