Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

6,830 views

Published on

My presentation at the Google Retail Day 2010, in Zuerich, June 10, 2010. Topics: Data is the new Oil - and what does that mean for Marketing? Always-on, interconnected, mobile users: the future is truly different. From Network to NETWORKED

Published in: Business, Technology

Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

  1. 1. Selling 2.0: the Future of Commerce in a mobile Broadband World www.mediafuturist.com www.twitter.com/gleonhard
  2. 2. Source: Slideshare.net
  3. 3. This is not about technology Source: Slideshare.net
  4. 4. Always-On. Inter-Connected. Mobile.
  5. 5. ‘Broadcast’ Business Model: increasingly ignored - and much too costly
  6. 6. Networked Business: exploding
  7. 7. Soon Ubiquitous mobile social & commercial Connectivity Today
  8. 8. Total Fragmentation is certain
  9. 9. Watering Cans and Sprinkler-Systems
  10. 10. From ‘The Network’ to The Networked
  11. 11. Total Mobile Empowerment
  12. 12. ‘Selling’
  13. 13. Connectivity + Mobile + Social is changing the very definition of Selling, Paying and... Value Youtube.com/user/ScholzundFriends
  14. 14. Whatever you are selling... You are in the Audience Business
  15. 15. Businesses - and their Leaders - become Connectors (not just Directors)
  16. 16. Distributed Commerce - Social Commerce
  17. 17. Social Commerce: Connecting to ‘People Like Myself’
  18. 18. The Power of Like-Mindedness
  19. 19. Networked Businesses: Examples
  20. 20. The Future of Selling: B2C and B2B!
  21. 21. Are you & your company providing enough “Social Oxygen”...?
  22. 22. Noise: the past
  23. 23. Noise  Attraction  Engagement
  24. 24. With-Vertising Cont-Vertising Me-Vertising Engaged. Mobile. Social. Emotional
  25. 25. Making personal connections... being part of a tribe....
  26. 26. How do you talk to your customers?
  27. 27. Storytelling across all platforms Source: theCarbonado.com
  28. 28. The Future of Selling: Involving the Users
  29. 29. The Future of Selling: Giving something...?
  30. 30. All Brands will be Networked. Or invisible i.e....dead.
  31. 31. Nowness Our entire Media & Communications Infrastructure - the “Extension of Man” (McLuhan) - is becoming Real-Time
  32. 32. Value, Price, Reason, Timing, Packaging... and Trust.
  33. 33. Data is the new Oil. So who gets to drill, pump, refine...?
  34. 34. B2B and Social Media: a good fit Source: eMarketer
  35. 35. Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard
  36. 36. The Future of ‘Selling’ Interrupt with Ads & Pitches Try to ‘own the customer’ Control Consumer Centralized Selling Attract & Engage Decentralized Commerce Relevance of Trust Now and Here 10 7.5 5 2.5 0 Now 2012 2015 2020

×