What is this ‘new contract’?
All use ‘freely’ all pay ‘freely’
Collectively, and for everyone
Open and transparent system
There are many ways to ‘pay’
Access is granted to everyone
More value means more payments
Meter the usage not the copy
Stop banking on Friction!
How will access to content be paid for?
Paid by 3rd Parties
Structural Income Individual Income
(i.e. built-in, systematic) (i.e. personal, private)
The Key is Getting Attention. And then, the $$!
The first question is not: shall I
pay money for your
The first question is WHY shall I
pay attention to
So there are 3 tasks...
1.Getting more Attention,
maintain & expand the TRUST
2.Convert the Attention into $$
3.Fix the structural problem -
Because getting paid for Attention is
also a Structural and Political issue
Getting the ‘Pool of Money’ is crucial
What would you rather have?
• 50 Million x $1 via blanket music access fees (shared)
• 100 x $10 from the few people that buy a-la-carte?
What are we paying for, here...?
Not to eat all the food... but to get Access!
Structural Income Streams
• Record & download sales
• Composer’s royalties
• Public performance, Airplay and
Pro-rata with popularity
No individual permission needed
Regulated by law
• Create a new collective, compulsory
digital music license
• Adopt open and transparent
business platforms and processes
• Abolish Rights Monopolies
• Standardize licenses
The Many 2.0 Logic
Community Premium Offerings
High Definition Formats
Mobile Device Applications & Software
Live-Concerts, Web-Casts, Virtual Shows...
Flat Rates, Bundles, Revenue Shares...
Bundled Access to content will create the Foundation
Free gets you to a place
where you can get paid.
Fred Wilson, Union Square Ventures
• Provide free and easy access to your
music, for anyone that is interested *
• Subsidize the free music with next-
generation advertising, affiliate sales, data-
mining and other ‘New Generatives’
• Addict fans to your offering by providing
more and more values all the time *
• Offer a myriad of ways of getting more
engaged and buy into Premium offerings
• Convert between 5%-40% of free users to
Personal Income Streams
• TV, films, ads: synchronization
• Contract work (writing)
• Concerts & appearances
• Sponsors, branding, advertising...
Your brand value is crucial
A large business network is crucial
Visibility is crucial
The Internet provides many tools now!
How to fix the Attention Problem
1.Start with being Great - because you
can’t fake it anymore
2.Be very very very unique and daringly
different (and still real!)
3.Make yourself and your content
available: self-publish everything
4.Build a vast network of friends,
followers, business contacts
5.Go there! RL / Meatspace & Online:
showing up is half the job!