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By Gerd Leonhard               www.mediafuturist.com



    gerd@mediafuturist.com

     www.mediafuturist.com

    www.music20book.com




                          Music 2.0:
Formulating a Web-Native
                   Music Industry



Wednesday, July 2, 2008                                        1
This has been the music industry’s response                      www.mediafuturist.com




  to almost all new innovations and changes:




      ...usually with detrimental consequences for the Artists and Writers
Wednesday, July 2, 2008                                                                   2
So now we are here
                                      www.mediafuturist.com




             Source: Flickr

Wednesday, July 2, 2008                                       3
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard
Music 2.0: a web native Music Industry, by Gerd Leonhard

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Music 2.0: a web native Music Industry, by Gerd Leonhard

  • 1. By Gerd Leonhard www.mediafuturist.com gerd@mediafuturist.com www.mediafuturist.com www.music20book.com Music 2.0: Formulating a Web-Native Music Industry Wednesday, July 2, 2008 1
  • 2. This has been the music industry’s response www.mediafuturist.com to almost all new innovations and changes: ...usually with detrimental consequences for the Artists and Writers Wednesday, July 2, 2008 2
  • 3. So now we are here www.mediafuturist.com Source: Flickr Wednesday, July 2, 2008 3