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Music 2.0: a web native Music Industry, by Gerd Leonhard

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The Future of Music is shaping up all around us: 'feels like free' digital music flat rates, legal sharing and 'Music Like Water'. Friction IS Fiction and the new music industry will be 100% web-native. Read more at www.music20book.com (free pdf download) and www.musiclikewater.net

Music 2.0: a web native Music Industry, by Gerd Leonhard

  1. 1. By Gerd Leonhard www.mediafuturist.com gerd@mediafuturist.com www.mediafuturist.com www.music20book.com Music 2.0: Formulating a Web-Native Music Industry Wednesday, July 2, 2008 1
  2. 2. This has been the music industry’s response www.mediafuturist.com to almost all new innovations and changes: ...usually with detrimental consequences for the Artists and Writers Wednesday, July 2, 2008 2
  3. 3. So now we are here www.mediafuturist.com Source: Flickr Wednesday, July 2, 2008 3

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