The Age of Collaboration: Egosystem to Ecosystem

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I did 2 presentations on the Future of Retails, Selling and ECommerce at the 2009 eComm conference in Berlin - this is one of them. More details at http://tinyurl.com/dljaxw

Business Technology

The End of Control & the
Future of
Retail & Marketing

www.mediafuturist.com
twitter.com/gleonhard
www.endofcontrol.com

This is not about technology...

The Age of Collaboration
Emerging cultural practices
New business models

The Age of Collaboration:
Egosystem becomes
Ecosystem

The economic crisis drives people to the Net

After the 2009 lull things will heat up for
eCommerce

5 Key Trends 2) Open System Win

1) Everyone connects

3) We all...
5)

4) ‘Free’ as business model

The Internet’s initial wave of disruption may result in
value reduction of 40-70% of some traditional business

Marketing and ‘Selling’
as we knew it is over
The Internet

Where is it going?

Twitter
Letters & News
Blogs *Microblogs
Releases
*Mobile Feeds

In 3D virtual
At the Mall On Facebook
Spaces & Worlds

Totally
Same software Widgets &
customized
for everyone iGoogle
Mobile Apps

Bookmarks & Social Search &
Central search
Share-This Peer Navigation

Did you know?
59 out of the 100 top U.S. brands have a Facebook presence

The Future of Selling
Word of Mouse (and Mouth)
100% Converged Online / Offline
Think Mobile. Again. And again.
Engage or be ignored
Advertising IS Content
The Product IS the Marketing

Thanks for listening

Gerd Leonhard
www.mediafuturist.com
Twitter.com/gleonhard
gerd@mediafuturist.com

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The Age of Collaboration: Egosystem to Ecosystem

1. The End of Control & the Future of Retail & Marketing www.mediafuturist.com twitter.com/gleonhard www.endofcontrol.com

3. This is not about technology... The Age of Collaboration Emerging cultural practices New business models

4. The Age of Collaboration: Egosystem becomes Ecosystem

5. The economic crisis drives people to the Net

6. After the 2009 lull things will heat up for eCommerce

7. 5 Key Trends 2) Open System Win 1) Everyone connects 3) We all... 5) 4) ‘Free’ as business model

9. The Internet’s initial wave of disruption may result in value reduction of 40-70% of some traditional business

10. Marketing and ‘Selling’ as we knew it is over The Internet

11. Direct, ‘free’, hyper-connected

12.

13. Internet no longer means ‘Computer’

14.

15. Storytelling & Engagement

16. And Brands become... Platforms

17. Better Experience & UI = More Sales

18. Followers... Buyers!

19. Where is it going? Twitter Letters & News Blogs *Microblogs Releases *Mobile Feeds In 3D virtual At the Mall On Facebook Spaces & Worlds Totally Same software Widgets & customized for everyone iGoogle Mobile Apps Bookmarks & Social Search & Central search Share-This Peer Navigation

20. The Brand that Pulls

21. Adding value beyond your core business

22. Did you know? 59 out of the 100 top U.S. brands have a Facebook presence

23. So what is Selling 2.0?

24. The Future of Selling Word of Mouse (and Mouth) 100% Converged Online / Offline Think Mobile. Again. And again. Engage or be ignored Advertising IS Content The Product IS the Marketing

25. Can you say this about your business?

26. Thanks for listening Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com

The Age of Collaboration: Egosystem to Ecosystem

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