A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp

1. The Future of the Content and Media Industries:
New Business Models and Opportunities
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com

2. You ain’t seen nothing yet...

3. Broadband will revolutionize Broadcast

4. Welcome to the Networked Society

5. Pervasive connectivity ≈
radical consumer empowerment
Source: Slideshare.net

6. Companies lose control of their customers
- or their markets -
when new technologies
- and the resulting new behaviors -
enable them to interact on their own terms
Source: Slideshare.net

8. User empowerment everywhere

9. Real-Time. Social. Mobile. Open.

10. Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"

11. Meta-Content is becoming increasingly valuable

12. And Data is the new Oil.
Image licensed from sevensheaven.nl

13. It’s all about Data: getting it, refining it,
using it, sharing it - with Permission
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14. Broadcast culture: disconnected, walled, centralized:
Traditional telcos, legacy media, Network-TV...

15. The Half-Life of Domination is shrinking (hat tip to Techcrunch)

16. Hyper-connected, mobile, social: Broadband Culture
Source: Ars Electronica 2008

17. The future of content & media:
Interconnected business models

18. Interconnected business models:
source: slideshare: Tarina

19. Advertising
Content
Device
Telecom Makers

22. • Feels Like Free
• Freemium
• Pay with Attention

23. Social Networks are the new Broadcasters
Source:
BusinessInsider.com

24. Brands become Publishers, looking to go direct

25. Telco 2.0: To do nothing is not an option
As Network traffic explodes, Telecoms must engage with content, media and advertising

26. As Network traffic explodes, Telecoms must
engage with content, media and advertising
Music 2.0: Cloud Access. Flat-rated. Bundled
Source: PaidContent.org

27. Piracy = Marketagain
Piracy: think Failure.

29. Selling ‘copies of content’ is the past
Source: Kevin Kelly TheTechnium

30. All digital content moves into the cloud
Image licensed from
Sevensheaven.nl

31. Digital Natives: Information flows
when where how, and from whom it is needed

33. Source: Brian Newman via Slideshare

34. The Future of Digital Content:
Open
Mobile
Connected
Collaborative
Cross - Media
Interdependent

36. Learning from the music industry: refusal to adapt is deadly

37. Over-the-Top TV competes for our attention -
and Social TV is next

38. Access (to the cloud) is the new copy

39. The future £$€: connecting
the cloud and the crowd

40. Forget most of what you know about Advertising
- the future will be quite different

41. Digital Advertising will pay for a lot of ‘free’ content

42. A big challenge: Privacy becomes Publicy

43. Unintended consequences are part of the process

44. A quick summary: the future of media

45. So....

46. @gleonhard on Twitter, Facebook, Youtube...

47. Media Futurist iPhone / Android Apps
www.mediafuturist.com @gleonhard