Marketing agritourism net conference 08-13

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Highlights of curriculum, "Marketing Agritourism Online"

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Marketing agritourism net conference 08-13

  1. 1. NDSU Extension Glenn Muske - glenn.muske@ndsu.edu UNL - Extension Connie Hancock – chancock1@unl.edu Jenny Nixon – jnixon1@unl.edu Jay Jenkins – jjenkins2@unl.edu
  2. 2. Objective • Self-directed course focused on helping agritourism operators plan for: – Being online – Understanding the online experience and the “experience economy” – Getting found – Being online just isn’t enough – Being customer focused – Provide what the customer wants and needs – Telling others – Having customers tell your story
  3. 3. AgriTourism defined • Organize a profitable enterprise that brings consumers to a farm or ranch – Goal: Provide an opportunity for the customer to: • Enjoy & relax, • Be involved • Purchase products • Learn
  4. 4. AgriTourism Merging 2 industries
  5. 5. What Rural Travelers Like To Do • Dining-70% • Shopping- 58% • Water Activities- 44% • Visit Historical Sites-41% • Fish/Hunt/Boat- 32% • Attend Festival/Fair-29% • Bike Riding/Hiking- 24% • Religious Service- 23% • Camping – 21% • Sporting Events – 18% • Visit Winery/ Visit Farm/Orchard - 15% Source: TIAA, 2001 Rural Tourism Travel Poll
  6. 6. Endless Possibilities Overnight Stays: Special Holiday/Seasonal Events: ¤ Corn maze ¤ Pumpkin patch ¤ Harvest festivals Hospitality Services Retail Sales: Local Produce and Farm Products Sold at the Farm Gate Recreational Activities and Tours: ¤ Wineries and vineyards ¤ Cattle drives ¤ Horseback riding ¤ Bird watching/Wildlife watching Youth and/or Adult Education ¤ Nature education programs: wildlife, trees, plants, etc. ¤ Demonstrations: cheese making, wine making, etc.
  7. 7. AgriTourism • It’s not new • Shorter, closer to home vacations more common • Getting back to nature and rural roots growing – 66,000,000 wildlife watching participants in US • Want to know our farmer and where our food is grown
  8. 8. Build it and they will come It’s a myth!
  9. 9. Getting the Word Out Online with websites and social networking is changing the look of marketing.
  10. 10. Do you need a website? Yes! And more!!!!!
  11. 11. NDSU Extension Glenn Muske - Glenn.Muske@ndsu.edu UNL - Extension Connie Hancock – chancock1@unl.edu Jenny Nixon – jnixon1@unl.edu Jay Jenkins – jjenkins2@unl.edu Marketing AgriTourism Online http://go.unl.edu/agritourism

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