March 2014 video webinar (2)

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Incorporating Video into the Marketing Strategy - The March, 2014 Entrepreneurs and Their Communities Webinar

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March 2014 video webinar (2)

  1. 1. Entrepreneurs and Their Communities RRDC REGIONAL RURAL DEVELOPMENT CENTERS Co-Sponsored by Incorporating Video into the Marketing Strategy Jeremy Doan Rolling Plains Adventures http://www.rollingplainsadventures.com/
  2. 2. Housekeeping Details • If you haven’t already done so, enter your name/email address into the chat box • Session will be recorded • Feel free to type questions/comments at any time
  3. 3. Online Marketing Social Business Stats • 1 in 3 small businesses are using social media • 50% of people follow brands in social media • 2 out of 3 social media users believe Twitter influences purchases • 57% plan to increase social media budget • 84% smartphone owners use them for shopping experience • 2 out of 3 will visit a mobile site • 1 out of 2 will share their online shopping experience http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
  4. 4. Why Video? • Draws attention • Engages – “The Experience Economy” • Go behind the scenes • Visual • Versatile – Educates, allows company personality to show, puts a face on your brand, and more
  5. 5. Video • YouTube – 2nd largest search engine • 60% of people prefer video over text • People spend 6 minutes on site with video vs. 42 seconds with only text • Visitors are more likely to take action • 50% of visitors remember the site • 72 hours of video uploaded every minute • 89 million people today will watch online video • 92% of mobile video viewers will share • Increases brand recognition • Cost effective • Higher click-through rates for emails • Increased conversions • Increased chances of front page result on Google • 50% of mobile traffic is video http://contently.com/strategist/2013/03/20/the- ultimate-case-for-video-marketing-infographic/ http://blog.imageworksllc.com/blog/bid/323329/What- is-the-Value-of-Video-Marketing http://digiday.com/brands/celtra-15-must-know-stats- for-online-video/
  6. 6. BACKGROUND • Hunting, Lodging, Dining, Saloon, & Recreational establishment • Started in the year 2000 • Key personnel • Changes over time • Target markets
  7. 7. Questions • Why video? • How did you get started? • Equipment you use? • Do you take/encourage customer testimonials? • How often do you post?
  8. 8. Questions • Other online/social media efforts? • Mistakes you have made? • What about the future?
  9. 9. Rolling Plains Adventures Video Examples • Interview with Jeremy Doan https://www.youtube.com/watch?v=HzcRCgHKZBg • 2013 Hunting Highlights Video https://www.youtube.com/watch?v=_ejToQ6dMuM • Humor https://www.youtube.com/watch?v=5c9z42gZZMg&index=18&list=U Ur9oXAS2uvDEzyJqJCmI3Cg • Enhanced Habitat https://www.youtube.com/watch?v=8vCWIIxU3gU&list=UUr9oXAS2 uvDEzyJqJCmI3Cg&index=7
  10. 10. Video Resources • http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/35 • http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/45 • http://www.ag.ndsu.edu/agcomm/training/how-to-capture-quality-video • http://blogs.howstuffworks.com/brainstuff/how-to-make-a-good-video/ • http://blog.hubspot.com/marketing/how-to-write-a-video-script-ht • http://smallbiztrends.com/2013/09/online-video-small-business-marketing.html • http://www.rightsourcemarketing.com/marketing-strategy/a-blueprint-for-the-video- content-marketing-revolution/ • http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips • http://www.entrepreneur.com/article/226538?hootPostID=d22d415ce7c7492d332362 25653d6263
  11. 11. FREE Online Curriculums Direct Marketing of Specialty Food - http://go.unl.edu/directmarketingfood Marketing Agritourism Online – http://go.unl.edu/agritourism eTailing – Taking Charge of Your Online Presence - http://go.unl.edu/etailing
  12. 12. Online Marketing Resources • Customer Testimonials - http://www.extension.org/pages/67269/use-customer- testimonials-as-a-marketing-tool#.UxS2_7XnZaQ • http://srdc.msstate.edu/ecommerce/rebuild/ebiz/index.html
  13. 13. Follow us on Blog - http://entrepreneursandtheircommunities.wordpress.com/ Facebook - https://www.facebook.com/eXtensionentrepreneurs Twitter - http://www.twitter.com/extbizteam
  14. 14. Thank You! Mark your calendars 2nd Thursday, 2:00pm ET; 1:00pm CT; 12 pm MT; 11:00 am PT http://connect.extension.iastate.edu/etc-cop – Next session – April 10th

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