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IDEAlliance G7 Buyer Webinar

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An introduction to G7 for brint buyers. How using this specification can save time and money and remove roadblocks.

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IDEAlliance G7 Buyer Webinar

  1. 1. Today’s Webinar Presenter: Glenn Andrews Color Clarity [email_address]
  2. 2. G7: Why? What? How? <ul><li>Field in Transition </li></ul><ul><li>Role Changing </li></ul><ul><li>Increasingly difficult </li></ul><ul><li>Multiple destinations </li></ul><ul><li>“ One off” not working </li></ul><ul><li>G7: Communication tool </li></ul>
  3. 3. First, a look at the non-G7 method: <ul><li>Designer spends time getting color just right </li></ul><ul><li>Move to another computer, color changes </li></ul><ul><li>Three hours later, color good again </li></ul>
  4. 4. The Non-G7 Method (continued) <ul><li>Good color on monitor, but output hardcopy on inkjet…color shifts again </li></ul><ul><li>Three rounds later, color looks OK again. </li></ul>
  5. 5. The Non-G7 Method (continued) <ul><li>Send file to prep house, proofs don’t match inkjet </li></ul><ul><li>Three rounds of correction later, the prep house “contract” proofs match the inkjet and first monitor. </li></ul>
  6. 6. The Non-G7 Method (continued) <ul><li>At the press house, you settle into the deluxe client lounge and wait for the pressmen to “come close” to color. </li></ul>
  7. 7. The Non-G7 Method (continued) <ul><li>…… A few hours later, after some plate changes, a dozen trips into the viewing room, and rumors of voodoo, you reluctantly sign off on a sheet. </li></ul>
  8. 8. The Non-G7 Method (continued) <ul><li>Flush with success, you take a break to relax and let your boss know you will be calling in sick tomorrow. </li></ul>
  9. 10. It doesn’t have to be this way! <ul><li>G7 provides the guidelines, tools and structure to help make the move from a “One-Off” craft approach to a smooth manufacturing process </li></ul><ul><li>G7 unifies the production process from design through all possible output destinations </li></ul>
  10. 11. Why G7? <ul><li>Consistent product across different media </li></ul><ul><li>Puts the agency on firm ground, and the ball firmly in the printer’s court. </li></ul><ul><li>Minimal color remakes </li></ul><ul><li>Removes opinion from the equation </li></ul><ul><li>Print sign-off without on-site press OK </li></ul><ul><li>Adaptable to international campaigns </li></ul>
  11. 12. So what is G7, anyway? <ul><li>No, G7 is not an international economic conference. </li></ul><ul><li>G7 is an number of things: </li></ul>
  12. 13. So what is G7, anyway? <ul><li>G7 is a set of standards for print appearance based on actual press performance.. </li></ul><ul><li>G7 is based on measurable, verifiable color. </li></ul><ul><li>G7 is a transmedia proof appearance model </li></ul>
  13. 14. So what is G7, anyway? (cont) <ul><li>G7 originally grew out of the GRACoL specification for commercial printing. </li></ul><ul><li>G7 shifted from the traditional “recipe” based approach to press production to an appearance based approach. </li></ul>
  14. 15. G7: Print Contrast + Gray Balance = Appearance
  15. 16. G7: Print Contrast + Gray Balance = Appearance
  16. 17. G7: Where does it fit in? <ul><li>G7 is the North American method for complying with international printing standards </li></ul>
  17. 18. US Web Coated SWOP <ul><li>US Web Coated SWOP </li></ul><ul><li>Original industry standard proof appearance model </li></ul><ul><li>“ Godfather” of G7 </li></ul>
  18. 19. GRACoL <ul><li>GRACoL..the original G7 proof appearance </li></ul>
  19. 20. SWOP #3 and #5 <ul><li>SWOP #3 </li></ul><ul><li>Newest publication specification </li></ul>
  20. 21. FOGRA <ul><li>FOGRA </li></ul><ul><li>German Specification </li></ul><ul><li>Used throughout Europe </li></ul><ul><li>Like GRACoL and SWOP, based on international standards </li></ul>
  21. 22. SNAP <ul><li>SNAP </li></ul><ul><li>IFRA (mostly Europe) </li></ul><ul><li>ISO Uncoated Web </li></ul><ul><li>Reflect limitations of newsprint but maintain basic appearance </li></ul>
  22. 23. G7 Bonus:TRANSMEDIA <ul><li>Grand Format </li></ul>
  23. 24. TRANSMEDIA <ul><li>Grand Format </li></ul>
  24. 25. TRANSMEDIA <ul><li>Commercial Sheetfed </li></ul>
  25. 26. TRANSMEDIA <ul><li>Flexo/Poly </li></ul>
  26. 27. TRANSMEDIA <ul><li>Publication </li></ul>
  27. 28. TRANSMEDIA <ul><li>News </li></ul>
  28. 29. G7: Who Does What <ul><li>All participants have a part to play </li></ul><ul><li>Design, prepress, press all have roles </li></ul><ul><li>G7 is in part a communications tool to help all parties coordinate. </li></ul>
  29. 30. G7 Designers: <ul><li>Calibrated, Profiled Monitors </li></ul><ul><li>Correct color settings in all applications </li></ul><ul><li>Monitor Proofing System </li></ul><ul><li>Calibrated, Profiled Inkjet Proofs </li></ul><ul><li>Proof Verification </li></ul><ul><li>D50 Lighting Conditions </li></ul>
  30. 31. G7 at the Prepress Stage <ul><li>Calibrated, Profiled Monitors </li></ul><ul><li>Correct color settings in all applications </li></ul><ul><li>Dedicated Monitor Proofing System optional </li></ul><ul><li>Calibrated, Profiled Inkjet Proofs </li></ul><ul><li>Proof Verification </li></ul><ul><li>D50 Lighting Conditions </li></ul><ul><li>Training </li></ul><ul><li>Sound Familiar? </li></ul>
  31. 32. G7 at the Prepress Stage <ul><li>Stop using uncalibrated, unprofiled, unverified proofing systems. </li></ul><ul><li>Traditional proofing systems capable of good color accuracy but are often poorly set up. </li></ul>
  32. 33. Design+Accurate Proofing=Press Ready <ul><li>RTP (Rip, Trap, Output): minimum services needed from prepress </li></ul><ul><li>Accurate Verified G7 Proofs reduce or eliminate need for additional proofing or color correction at prep stage. </li></ul><ul><li>You can do this! </li></ul>
  33. 34. G7 on Press: <ul><li>Run to G7 Proofs. </li></ul><ul><li>Run “To Numbers” before introducing intentional variations. </li></ul><ul><li>D50 Viewing Conditions. </li></ul><ul><li>Stop chasing Non-G7 Proofs. </li></ul><ul><li>G7 is what a press does naturally. </li></ul>
  34. 35. G7 Proofing: Essential <ul><li>The visual model for final job. </li></ul><ul><li>G7 compliance must start at design stage and continue throughout. </li></ul><ul><li>G7 compliance should include monitor and softproofing. </li></ul><ul><li>Proof tracking, calibration, verification essential </li></ul>
  35. 36. Certified Proofing Systems <ul><li>Demonstrated capable of accuracy by manufacturer </li></ul><ul><li>No guarantee individual proofs will be color accurate </li></ul>
  36. 37. Certified Hard Proofing Systems <ul><li>Includes traditional laminate based systems as well as inkjet and other toner based systems </li></ul><ul><li>Proof tracking, calibration, verification essential </li></ul><ul><li>http://www. swop . org/certification/systemlist .asp </li></ul>
  37. 38. Laminate-Based Systems <ul><li>Traditionally considered the “Gold Standard” of proofing systems </li></ul><ul><li>New technology has changed the reality </li></ul><ul><li>Most expensive, labor intensive </li></ul><ul><li>Can proof onto actual job stock </li></ul><ul><li>Simulating spot colors is slow, cumbersome </li></ul>
  38. 39. Inkjet-Based Systems <ul><li>Capable of very high accuracy </li></ul><ul><li>Very effective at simulating spot colors </li></ul><ul><li>Capable of simulating wide range of paper stocks </li></ul><ul><li>Performance capability of printer depends on quality of RIP and proof paper </li></ul>
  39. 40. Inkjet-Based Systems <ul><li>Some capable of producing “dot proofs”, but the value of this is debatable </li></ul>
  40. 41. Certified Monitor Proofing Systems <ul><li>Some systems allow for validation of local display </li></ul><ul><li>Some systems allow for validation of remote displays as well </li></ul><ul><li>Can simulate GRACoL SWOP 3 SWOP 5 </li></ul><ul><li>Can simulate job stock, spot colors </li></ul><ul><li>http://www. swop . org/certification/monitorlist .asp </li></ul>
  41. 42. Certified Monitor Proofing Systems <ul><li>Also referred to as softproofing systems </li></ul><ul><li>Fit in best with concept of pure PDF workflow </li></ul><ul><li>Quickly growing segment </li></ul><ul><li>Display software must be paired with high quality monitor </li></ul><ul><li>Real time collaborative markup possible </li></ul><ul><li>Require committment </li></ul>
  42. 43. Monitor Proofing in the Pressroom <ul><li>Monitor proofs being seen in pressrooms </li></ul><ul><li>Now standard for Time Inc production </li></ul>
  43. 44. Proof Verification <ul><li>Only guarantee of proof accuracy </li></ul><ul><li>Proof must include IDEAlliance control strip or equivalent. </li></ul><ul><li>Many systems available </li></ul><ul><li>Free verification application available from IDEAlliance </li></ul>
  44. 45. Proof Verification <ul><li>Many commercial systems available </li></ul><ul><li>Typically include sticker placed on the proof </li></ul><ul><li>Softproof systems: can restrict participation to calibrated users only </li></ul><ul><li>A great guide…but use judgment as well </li></ul>
  45. 46. Verification: Full Report <ul><li>Optionally, more information is available. </li></ul><ul><li>Drilling deeper can pinpoint trouble areas. </li></ul>
  46. 47. Dynamic Verification <ul><li>Some systems allow verification of actual colors within the image </li></ul><ul><li>Spots </li></ul><ul><li>Corporate colors </li></ul><ul><li>Dominant tones </li></ul>
  47. 48. Remember that paper is a color, too… <ul><li>… And So is White. </li></ul><ul><li>Proofing onto job stock or simulation essential </li></ul><ul><li>Press has least control in the highlights </li></ul><ul><li>Inkjets-make standard setup simulate most-used stock </li></ul><ul><li>Proof on job stock may not get perfect G7 verification </li></ul>
  48. 49. G7 On Press <ul><li>G7 proof appearance is based on real presses </li></ul><ul><li>All competent printers should be capable of matching G7 proofs. </li></ul><ul><li>Using G7 proofs takes “We can’t match your proof” out of the equation. </li></ul>
  49. 50. G7 On Press <ul><li>Matching no longer a subjective process </li></ul><ul><li>Can be confirmed via measurement of control strips </li></ul><ul><li>Less need of on-site press OKs </li></ul>
  50. 51. G7 Master Program <ul><li>Demonstrated ability to apply G7 techniques </li></ul><ul><li>Has qualified on press, proofing systems, grand format, or all systems </li></ul>
  51. 52. G7 Expert Program <ul><li>Color consultant trained to qualify print providers as “G7 Masters” </li></ul><ul><li>Qualified to set up G7 compliant proofing systems and workflows </li></ul>
  52. 53. Top 10 G7 Success Tips <ul><ul><ul><li>1. Remember: G7 is what a press does naturally </li></ul></ul></ul><ul><ul><ul><li>2. Use G7 as a communications tool </li></ul></ul></ul><ul><ul><ul><li>3. Institute G7 through entire process </li></ul></ul></ul><ul><ul><ul><li>4. Calibrate monitors and synch all apps to G7 </li></ul></ul></ul><ul><ul><ul><li>5. Don’t accept non-G7 proofs </li></ul></ul></ul><ul><ul><ul><li>6. G7 proofs ALWAYS have G7 color bars </li></ul></ul></ul><ul><ul><ul><li>7. Insist on D50 lighting conditions </li></ul></ul></ul><ul><ul><ul><li>8. Use a G7 Master Printer </li></ul></ul></ul><ul><ul><ul><li>9. Insist on a sheet “To The Numbers” </li></ul></ul></ul><ul><ul><ul><li>10. Allocate responsibility </li></ul></ul></ul>
  53. 54. Bottom Line: Why G7? <ul><li>Used throughout the production process, G7 reduces roadblocks, cuts costs, improves communication </li></ul>
  54. 55. Thank you for attending this Webinar To access a recording of this webinar and information about future webinars, visit www.idealliance.org or www.swop.org

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