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Twitter saves newspapers

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A talk I gave to some of our reporters about using Twitter as a platform for reporting live news events -- and not just to push links. Refers to Ottawa Citizen Twitter coverage of several live news events, including the criminal trial and acquittal of Ottawa Mayor Larry O'Brien.

Published in: News & Politics, Technology
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Twitter saves newspapers

  1. 1. saves newspapers.
  2. 2. saves newspapers. … maybe.
  3. 3. How we use Twitt e r now… <ul><li>Following newsmakers </li></ul>
  4. 4. How we use Twitt e r now… <ul><li>Following newsmakers (…or other journalists) </li></ul>
  5. 5. How we use Twitt e r now… <ul><li>Following newsmakers (or other journalists) </li></ul><ul><li>Finding sources </li></ul>
  6. 6. How we use Twitt e r now… <ul><li>Following newsmakers (or other journalists) </li></ul><ul><li>Finding sources </li></ul><ul><li>Pushing links </li></ul>
  7. 7. Instead, use Twitt e r to report news… <ul><li>As it happens, nearly live </li></ul><ul><li>From the scene </li></ul><ul><li>Direct to readers </li></ul>
  8. 8. <ul><li>Scoops competitors </li></ul><ul><li>Room for extra detail (including photos) </li></ul><ul><li>Replaces notebook </li></ul>
  9. 9. Great for newspapers <ul><li>Puts us on even footing with radio and TV </li></ul><ul><li>Bloggers and “citizen” journalists, eat our wake </li></ul>
  10. 10. Twitt e r -able news events <ul><li>Crime, fire or accident scenes </li></ul><ul><li>Court cases, especially verdicts </li></ul><ul><li>Meetings or debates </li></ul><ul><li>Concerts </li></ul><ul><li>Sports </li></ul>
  11. 11. Twitt e r -able news events <ul><li>Crime, fire or accident scenes </li></ul><ul><li>Court cases, especially verdicts </li></ul><ul><li>Meetings or debates </li></ul><ul><li>Concerts </li></ul><ul><li>Sports </li></ul>
  12. 19. Limitations <ul><li>Still a limited number of users </li></ul><ul><li>Competitors are reading you. </li></ul><ul><li>No good way to monetize (yet) </li></ul>
  13. 21. Making Twitt e r pay <ul><li>Web-hosted, next to ads </li></ul><ul><li>Better integration of ads </li></ul><ul><li>Tiered access </li></ul><ul><li>Tweets delivered to any platform SMS, RSS, email, Facebook </li></ul>
  14. 22. Technology <ul><li>TwitterBerry or UberTwitter </li></ul><ul><li>Laptop + RocketStick </li></ul><ul><li>Laptop + WiFi </li></ul>
  15. 23. Twitt e r style for journalism <ul><li>Use #hashtags, #cdnpoli, #swinelineott, #sens, #fail. </li></ul><ul><li>Don’t use abbreviations, texting jargon like l8r, u r :(. </li></ul><ul><li>Capitalize and punctuate. </li></ul><ul><li>Use quotations and quote marks wherever possible. </li></ul>
  16. 24. Twitt e r tone <ul><li>Lighter than in conventional reporting </li></ul><ul><li>Interactive </li></ul><ul><li>Fallible </li></ul>
  17. 25. Twitt e r troubles <ul><li>Bias </li></ul><ul><li>No indemnity (yet) </li></ul><ul><li>Everything is public </li></ul>
  18. 26. Twitt e r <ul><li>Don’t Tweet drunk </li></ul>
  19. 27. Twitt e r <ul><li>Don’t Tweet drunk </li></ul>
  20. 28. Twitt e r <ul><li>Don’t Tweet drunk </li></ul><ul><li>Follow @shitmydadsays </li></ul>
  21. 29. Twitt e r <ul><li>Don’t Tweet drunk </li></ul><ul><li>Follow @shitmydadsays </li></ul>
  22. 30. <ul><li>-30- </li></ul>

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