Gh 2013 marketing summmary first half.key

233 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
233
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Gh 2013 marketing summmary first half.key

  1. 1. Marketing Goal Find secure/profitable customers Acquisition Keep Customers Penetration LifetimeValue Grow CustomerValue Monetization Brand/Customer EquityMarket Share Targeted Marketing to Shift 3 Business Needles 1Wednesday, July 17, 13
  2. 2. Marketing Summary Web Site Numbers 2Wednesday, July 17, 13
  3. 3. Marketing Summary Web Site numbers 3Wednesday, July 17, 13
  4. 4. Marketing Summary Web Site numbers 4Wednesday, July 17, 13
  5. 5. Marketing Summary Yanmar Adwords 5Wednesday, July 17, 13
  6. 6. Marketing Summary Yanmar Adwords 6Wednesday, July 17, 13
  7. 7. Marketing Summary YouTube Channel 7Wednesday, July 17, 13
  8. 8. Marketing Summary Social Media Results 8Wednesday, July 17, 13
  9. 9. Marketing Summary Social Media Twitter 9Wednesday, July 17, 13
  10. 10. 10Wednesday, July 17, 13
  11. 11. Marketing Summary Social Media Messages 11Wednesday, July 17, 13
  12. 12. Marketing Summary Social Media Messages 12Wednesday, July 17, 13
  13. 13. Marketing Summary Social Media Messages 13Wednesday, July 17, 13
  14. 14. Marketing Summary Social Media Messages 14Wednesday, July 17, 13
  15. 15. Marketing Summary Social Media Messages 15Wednesday, July 17, 13
  16. 16. Marketing Summary Postcards x 2500 16Wednesday, July 17, 13
  17. 17. Marketing Summary Email 17Wednesday, July 17, 13
  18. 18. Marketing Summary Gator for a Weekend 18Wednesday, July 17, 13
  19. 19. Marketing Summary 19Wednesday, July 17, 13
  20. 20. Marketing Summary Fathers Day 20Wednesday, July 17, 13
  21. 21. Marketing Summary Yanmar Postcard x 1661 21Wednesday, July 17, 13
  22. 22. Marketing Summary Email 22Wednesday, July 17, 13
  23. 23. Marketing Summary CEG Monthly 23Wednesday, July 17, 13
  24. 24. Marketing Summary Eastern Farm 24Wednesday, July 17, 13
  25. 25. Marketing Summary Programs Timing Media Type Brand Cost Co-op Contribution Net Cost Yanmar Adwords Year round Google Yanmar 828 0 828 Deere Season Jan-March Postcard GH 591 0 591 Gator for a weekend Feb Athena diner Placemat GH 489 0 489 Yanmar Postcard April Postcard Yanmar 1478 739 739 Yanmar CEG June Press Yanmar 145 72 72 Yanmar E. Farm Guide One off Press Yanmar 145 72 72 2491 Jan - June 25Wednesday, July 17, 13
  26. 26. Marketing Summary Opportunities • Email data base and campaigns • Joint branding activities • Site Content - product specific • Integrate feeds from JD,Yanmar and Stihl 26Wednesday, July 17, 13

×