Cloud computing

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Cloud computing. April 2010.

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Cloud computing

  1. 1. Cloud Computing Copyright 2010 FUJITSU
  2. 2. What is Cloud Computing? Some form of IT functionality on a service basis over the net Clouds differ across two different axes What services are offered, and in what form? Where are the resources located, who else has access to them? Essential characteristics Shared resource, on-demand, elastic & scalable, self-service, network access, usage-based metering Your appraisal strongly depends on who you are Startup vs. enterprise, application architect vs. business director, admin vs. userOn-demand IT, someone else’s equipment, self-service, pay-per-use 1 Copyright 2010 FUJITSU
  3. 3. Many Preceding Concepts [aka Evolution] In 1960’s John McCarthy, a computer scientist, brought up the idea that computation may someday be organized as a public utility SaaS Clouds Virtualization The idea faded by the mid-1970s as it became clear that the Web services technologies of the time were simply not ready Grid Since 2000, the idea has resurfaced in new forms Grid computing enabled distributed computing and storage, using virtualized resources Web services reduced data interchange costs between Internet-scale application services Several concepts: on-demand computing, adaptive computing, dynamic data center, RTI ASP, virtualization, Web 2.0 applications, mashups, Salesforce.com, AmazonSome technologies behind clouds have existed in DCs over many years 2 Copyright 2010 FUJITSU
  4. 4. Value Propositions Business delivery benefits come from the self-service nature of cloud usage combined with improved resource availability, efficiency & scalability Infrastructure management benefits come from the added efficiency of using shared resources, the opportunity to outsource IT management tasks and the metered nature of cloud usage Developer empowerment benefits come from the way in which clouds empower developers to build and experiment, speeding up IT cycle times Benefits are greatly affected by the choice of cloud model 3 Copyright 2010 FUJITSU
  5. 5. Old Story, What’s new?Evolution, not revolution Disruptive opportunities Minimize costs, shared infra Do new things Cooling Perform tasks not able to achieve otherwise Electricity Servers and storage New tools like Hadoop allows for amazing processing Elasticity and scalability Speed up the organization Massive scale Faster, cheaper innovation Economies of scale Transform how one does business Infrequent peaks Capacity on demand Prototyping enablement Ops cost reduction Publish databases Flat data sets Reduce start-up Streamlined data mgmt Work differently Data availability Real-time collaboration DR cost reduction Ubiquitous and unlimited computing power and amount of storage 4 Copyright 2010 FUJITSU
  6. 6. Not a Technology Thing or an IT Issue Alone Organizational changes Sourcing and vendor management changes Information governance concerns Risk management and compliance issues Business process and execution chances Legal, HR, marketing & sales, R&D impacts How an organization works with others … and a technology, application, IT architecture thing as well Getting into cloud computing requires some thinking to use it well 5 Copyright 2010 FUJITSU
  7. 7. Cloud Computing Approaches Infrastructure services provide compute and storage building blocks that can be molded to run different applications IaaS Virtual machines User can choose how these resources are used Platform services offer a ready built infrastructure and application PaaS frameworks that can be used for building and running applications Programmable environment User writes his own applications to the given interface Software services are applications or components that can be SaaS used as an end application or used as part of custom solution No programmability User accesses and runs applications as provided IT resources and/or application framework and/or applications 6 Copyright 2010 FUJITSU
  8. 8. Major Business Innovation Driver Providers emerge from a broad set of market segments Innovate “Your next competitor may not be born yet” Enables entirely new business models Opens access to new customer segments Differentiate New application ventures are nearly always cloud-based Makes companies partner across an ecosystem to expand their breadth Cloud-based IT outsourcing and SaaS aggregators in partnership with business process outsourcing and SaaS providers Providers will deliver industry-specific business benefits through cloud computing to help them innovate Creates new services across almost all industries 7 Copyright 2010 FUJITSU
  9. 9. Models of Cloud Computing The basic thre-layer model of cloud computing There are plenty of others Opportunities exist at each level of the stack But none are necessarily right for everyone Data at every level of the stack Becomes more important as the stack commoditizes Cloud help ease pain points, you need to know what yours are 8 Copyright 2010 FUJITSU
  10. 10. Dimensions of Cloud Services1. Machines on-demand Bursty usage Better costs Sandboxing2. Virtual datacenter on-demand Startup Batch projects Cloud architected applications3. On-demand applications Day-to-day networked processes4. Building apps on-demand Custom business processes 9 Copyright 2010 FUJITSU
  11. 11. From Price Focused to Value Focused IaaS Highly industrialized compute infrastructure service Server capacity, storage capacity Self-service, tiered SLAs, pay-per-use Pre-defined catalog of infrastructure elements Development server, live virtual server on shared/dedicated host Block storage, file/IP storage, data protection/VTL, archive/ILM Add-on and premium services OS, application or DB provision and mgmt, additional firewalls HA and DR options, LB, IPSEC VPN, MPLS mgmt, direct Internet Application architecture services Parallel database, content delivery network, messaging queues 10 Copyright 2010 FUJITSU
  12. 12. Next Generation IT Industry? Machines or code? Provider defined or Do-It-Yourself? Next gen ISV? On-demand applications Next gen x86? Machines on-demand Next gen DCO? Virtual datacenter on-demand Next gen SI? Building/integrating apps on-demand 11 Copyright 2010 FUJITSU
  13. 13. Cloud Computing Stack and Layers Software as a Service •Core collaboration, CRM/ERP/HR, industry application User subscription administration •Hosted custom applications, ecosystem applications, business processes •Multi-tenancy operating environment, data, metadata Self-service catalogue •Business process management Security, role and access control Platform as a Service •Web 2.0 application runtime, application servers Policy enforcement •Development tooling, APIs, mashup center, forms •Middleware, ESB, adaptors, directory •Database, data model extensions Metering, billing and charge-backs •Queue service, integration layer (cloud/on-premise) Usage reporting & auditing Infrastructure as a Service •Scalable computer farms, storage, networking Service-level dashboard •Image catalog, management portal •Llogical virtual systems, dynamic provisioning •Resource pooling, shared, virtualized Consolidated license management •Automation, monitoring, HA/DRImplied hierarchy, however this is not always the model for deployment 12 Copyright 2010 FUJITSU
  14. 14. Emerging Trusted and Private Clouds Public Mega clouds Trusted clouds Private clouds Known trust boundaries, qualified services and policies, SLAs,… 13 Copyright 2009 FUJITSU
  15. 15. Deployment Types • Cloud-like service owned and managed (unless out-tasked) by single consuming enterprise for its own internal use Private cloud • Internal cloud if located on-premise, private/trusted if hosted off-premise • Promoted by key virtualization and storage vendors • Drives efficiency, standardization and best practice across an organization • IT resources and services are owned and managed by an external provider, located off- premise, sold to and made available as metered services to public Public cloud • Deliver a standard set of business processes, applications, or infrastructure services • Offer capital preservation, flexibility and rapid time to market for new applications Hybrid cloud • A combination of two or more clouds, also with in-house systems • IT resources and services are operated on behalf of a community of organizationsCommunity cloud • Options for a group of partners wanting to share IT costs and improve efficiency • Access is restricted to specific community members 14 Copyright 2010 FUJITSU
  16. 16. Mixture and Composition of Enterprise IT Capacity Trusted cloud Public (off-premise) Private cloud cloud (off-premise) CostsOff-premiseOn-premise Sharing Private cloud Private cloud (on-premise) (on-premise) Flexibility Federation of cloud services is an enterprise system integration job 15 Copyright 2009 FUJITSU
  17. 17. Required Capabilities End-to-end architecture to gain strong economies of Cap/OpEx 16 Copyright 2009 FUJITSU
  18. 18. Causes of Concern SECURITY: Can I safely put corporate data outside my firewall? BORDER CONTROLS: How do I ensure my data stays where it needs to be? LOCK-IN: Will I be able to move my data and applications if I decide to move? 17 Copyright 2010 FUJITSU
  19. 19. Services are Important79% want assistance Based on interviews with senior management of 35 major UK customers, September 2009 18 Copyright 2010 FUJITSU
  20. 20. Application and Workload with Interesting Fit Test and pre-production systems Non-business critical applications like collaboration Software development environments Batch processing jobs and highly parallelized workloads Very large-scale data analytics, data sets and number crunching Isolated workloads where latency between components is not an issue Data intensive workloads when storage is tied to compute cloud New web application architectures with minimal DB tiers Modular mashups and web applications with loosely coupled servicesA strong case for pilots, experiments, once in a while jobs, startups etc. 19 Copyright 2010 FUJITSU
  21. 21. Application and Workload with Challenges Highly sensitive data workloads (e.g. employee and health care records) Multiple, co-dependent services (e.g. high throughput OLTP) Workloads requiring a high level of auditability or accountability (e.g. SOX) 3rd party software which does not have a virtualization or cloud aware licensing strategy Applications that require strong integration with on-premise systems These will await for clouds to become more trusted and mature 20 Copyright 2010 FUJITSU
  22. 22. Example of Cloud Usage Amazon CapEx and OpEx savings Fullfillment BPaaS Business Web Service pale in comparison to the users Salesforce.com potential agility and new BPOS-D SpringCM SaaS capability benefits enabled by cloudApplication Force.com Appistry PaaSdevelopers Bungee Labs IT admins Terremark Amazon EC2/S3 IaaS Private Public Different parts of an organization use clouds for different needs 21 Copyright 2010 FUJITSU
  23. 23. How to get into a cloud? Port to VM/AMI: machine-centric Run machines in the cloud with traditional config Cost savings, but no network effects Port the code: tweak few functions Copy your code to the cloud, limited portability Rewrite the code: build from scratch Rearchitect the app, costly Rewrite the process: workflow in cloud Re-create the process Copy the content: switch to their app Just use their application, be sure you have SLAs & can leave 22 Copyright 2010 FUJITSU
  24. 24. Impact on Your Data Architecture Proximity matters Connect time to a single hosted site increases with distance Compared to the cost of moving bytes around, everything else is effectively free Global cloud providers are present in all continents Several compute locations Replication of (static) data Apps duplication over a large distance Local data security laws entail multilocation data centers He who owns the storage, owns the computation 23 Copyright 2010 FUJITSU
  25. 25. 2010 is Still Era Before Interoperability Multiple providers Getting started in the cloud is fast, cheap, and easy Dynamic federation Workload mobility Data retention Application portability Distributed storage Service integration Placement interoperability Trust boundaries The longer youre there, the Network model harder it is to move Switching costs Cloud as of today = subscriber sandboxing 24 Copyright 2010 FUJITSU
  26. 26. Inhibitors to Cloud Computing Security… sending data outside firewalls Privacy… all identities are remote Platform dependency… lock-in, lack of standards Reliability… outages Portability… migration and switching costs Physical location… different jurisdictions Speed.. application latency Trustworthiness… of cloud service provider Interoperability… data and application integrationTechnology and business model inhibitors + legal and security issues 25 Copyright 2009 FUJITSU
  27. 27. Don’t Get Married to One Vendor’s Platform Ability to move data, applications, and Portability virtual servers from one cloud ‘gotchas’ computing environment to another Ability to mix & match cloud services, depending on business need Cloud provider might fail Ability to blend public and private cloud environments into hybrids Ability to develop to and manage cloud services via APIs What if the cloud dumps you? 26 Copyright 2010 FUJITSU
  28. 28. Focus on Concrete Issues Before They Hit How much of interoperability is standards and architecture, and how much is throwing software engineers and months at the problem? Do you need to port or rewrite them? Platform war in the cloud How do you integrate new sites into the fold? computing space Can you load your DB into the cloud, or have to use Hadoop? Off-the-shelf vs. Custom integration Did you roll your own? Do you regret it? Migration of full application configurations across clouds Getting in the box is not same as getting out of the box 27 Copyright 2010 FUJITSU
  29. 29. Key Active Industry Groups Distributed Management Task Force/Open Cloud Standards Incubator group Fujitsu is "Interoperable Clouds - A White Paper from the Open Cloud Standards Incubator“ Nov. 11, 2009 Board Member of Fujitsu and three other companies have submitted their own IaaS technologies for standardization work Will create two working groups in June: Infrastructure + Security group & Use case + Data Artifact group Open Grid Forum/Open Cloud Computing Interface Working Group Fujitsu is in Board of Directors of “Requirements and Use Cases for a Cloud API” as informational document on Jan. 14, 2010 Four other documents about IaaS interface entered public comment period until March 15, 2010 Storage Network Industry Association/Cloud Storage Technical Work Group “Cloud Data Management Interface” published and entered public comment period on Feb. 9, 2010 Fujitsu is in Combination of SNIA CDMI and OGF OCCi will be demonstrated at OGF29 on June 20-22 Board of Directors of Cloud Security Alliance 2nd version of “Security Guidance for Critical Areas of Focus in Cloud Computing” Dec. 17, 2009 28 Copyright 2010 FUJITSU
  30. 30. DMTF OVF: First Industry Standard Cloud Workload September 2009 vCloud API Submitted November 2009 Fujitsu Submits its Cloud API VMware and Fujitsu both very active on developing standard APIs 29 Copyright 2010 FUJITSU
  31. 31. What Cloud Means to Fujitsu Fujitsu defines a Cloud Service as the consumption of infrastructure, an application, an activity or content where that consumption has three distinct characteristics: Pay per use Elastic and Scalable Self Service A new set of choices for IT and business leaders 30 Copyright 2010 FUJITSU
  32. 32. Our Vision: Cloud at YOUR Pace MODE 1 Infrastructure as a Service Compute, storage and network move to a subscription model MODE 2 Application as a Service Applications move to a subscription model, reducing technology footprint MODE 3 Activity as a Service Customers subscribe to business services, specified in business not technology terms MODE 4 Content as a Service Customers subscribe to brokered business services integrated by service suppliers at a price and quality determined by business value 31 Copyright 2010 FUJITSU
  33. 33. Towards the Networked Society...New ways of using IT and in areas where it has not been applied before 32 Copyright 2010 FUJITSU
  34. 34. Smart Clouds and New MarketsInfrastructure and Activity and contentapplication clouds are modes of clouds willaimed at existing exploit new marketsenterprise markets Linking people with information systems to create new value from IT 33 Copyright 2010 FUJITSU
  35. 35. Our Value Proposition Evolution not revolution A safe and low risk journey Flexibility and responsiveness Sense and respond is our key global value Our experience and heritage Telecoms, networks, computing and services Low energy, low carbon Security Leveraging our R&D investments Addressing the main concern of our customers 34 Copyright 2010 FUJITSU
  36. 36. Joining Up the Clouds 35 Copyright 2010 FUJITSU
  37. 37. Breakthroughs that Make Our Cloud Possible 36 Copyright 2010 FUJITSU
  38. 38. Our Approach to Cloud Services A single point of customer interaction for the provision and coordination of any type of Cloud Service A comprehensive range of enablement services to effectively prepare and transition customers to any Cloud Service A depth of capability and services providing access the vast range of Cloud Services 37 Copyright 2010 FUJITSU
  39. 39. Cloud Life Cycle Services 38 Copyright 2010 FUJITSU
  40. 40. Target Markets EXISTING MARKETS Existing technology services, delivered from the Cloud Traditional customer base – medium sized (>100 employees) and large customers (>1,000 employees) NEW MARKETS New applications for technology – the networked society, the whole of society Delivered in the context of new business models 39 Copyright 2010 FUJITSU
  41. 41. Summary Clouds will over time change the way IT is bought and used There will be many clouds, public and private New business and commercial models The enterprise will consume various services from the cloud However for many years they will continue with the traditional model as well Cloud creates new services integration opportunities Customers will only use trusted suppliers for this work For large customers the adoption of cloud services will be an evolution In addition to CIOs, business leaders will become active in the procurement of services 40 Copyright 2010 FUJITSU
  42. 42. Copyright 2010 FUJITSU

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