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Using Brand Strategies in SEO by Jason Acidre

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Jason Acidre's presentation in PeepCon 2.0

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Using Brand Strategies in SEO by Jason Acidre

  1. 1. #peepcon @jasonacidre USING BRAND STRATEGIES IN SEO
  2. 2. JASON ACIDRE CO-FOUNDER XIGHT INTERACTIVE AUTHOR KAISERTHESAGE
  3. 3. #peepcon @jasonacidre BRANDS IN SEARCH
  4. 4. #peepcon @jasonacidre BRANDS IN SEARCH PAID ORGANIC
  5. 5. #peepcon @jasonacidre BRANDS IN SEARCH PAID ORGANIC
  6. 6. #peepcon @jasonacidre BRANDS IN SEARCH PAID ORGANIC
  7. 7. #peepcon @jasonacidre CONTENT RANKBRAIN REPUTATION TOP 3 RANKING FACTORS
  8. 8. #peepcon @jasonacidre 10x CONTENT
  9. 9. #peepcon @jasonacidre GOOD REPUTATION = LINKS, SOCIAL, BRAND MENTIONS, CITATIONS, REVIEWS…
  10. 10. #peepcon @jasonacidre OPTIMIZE SITE FOR SEARCH. BUILD LINKS.
  11. 11. #peepcon @jasonacidre OPTIMIZE SITE FOR SEARCH. BUILD LINKS. PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION.
  12. 12. #peepcon @jasonacidre OPTIMIZE SITE FOR SEARCH. BUILD LINKS. PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION. KEYWORDS. ENTITY RECOGNITION
  13. 13. #peepcon @jasonacidre WHAT DEFINES HIGH QUALITY PAGES:
  14. 14. #peepcon @jasonacidre WHAT DEFINES HIGH QUALITY PAGES:
  15. 15. #peepcon @jasonacidre WHAT DEFINES HIGH QUALITY PAGES: 1. A satisfying amount of high quality main content
  16. 16. #peepcon @jasonacidre WHAT DEFINES HIGH QUALITY PAGES: 1. A satisfying amount of high quality main content 2. The page & website are expert, authoritative, trustworthy for the topic of the page
  17. 17. #peepcon @jasonacidre WHAT DEFINES HIGH QUALITY PAGES: 1. A satisfying amount of high quality main content 2. The page & website are expert, authoritative, trustworthy for the topic of the page 3. The website has a good reputation for the topic of the page
  18. 18. #peepcon @jasonacidre WHAT DEFINES HIGH QUALITY PAGES: 1. A satisfying amount of high quality main content 2. The page & website are expert, authoritative, trustworthy for the topic of the page 3. The website has a good reputation for the topic of the page
  19. 19. #peepcon @jasonacidre FORTIFY TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITE’S MAIN CONTENT
  20. 20. #peepcon @jasonacidre FORTIFY TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITE’S MAIN CONTENT THEN BUILD MORE CONTENT ASSETS.
  21. 21. #peepcon @jasonacidre FORTIFY ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
  22. 22. #peepcon @jasonacidre FORTIFY ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
  23. 23. #peepcon @jasonacidre FORTIFY ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
  24. 24. #peepcon @jasonacidre FORTIFY ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
  25. 25. #peepcon @jasonacidre FORTIFY COMPETE
  26. 26. #peepcon @jasonacidre FORTIFY COMPETE
  27. 27. #peepcon @jasonacidre FORTIFY COMPETE
  28. 28. #peepcon @jasonacidre FORTIFY COMPETE
  29. 29. #peepcon @jasonacidre FORTIFY COMPETE
  30. 30. #peepcon @jasonacidre FORTIFY COMPETE Make it more difficult for competitors to replicate your content.
  31. 31. #peepcon @jasonacidre FORTIFY COMPETE This is being pulled from here
  32. 32. #peepcon @jasonacidre FORTIFY COMPETE
  33. 33. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
  34. 34. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
  35. 35. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
  36. 36. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES Testimonials
  37. 37. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES Infographic and other rich-media content
  38. 38. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES Infographic and other rich-media content
  39. 39. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
  40. 40. #peepcon @jasonacidre FORTIFY IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
  41. 41. #peepcon @jasonacidre CONTENT RANKBRAIN LINKS ARE STILL IMPORTANT! TOP 3 RANKING FACTORS
  42. 42. #peepcon @jasonacidre COLLABORATE
  43. 43. #peepcon @jasonacidre COLLABORATE
  44. 44. #peepcon @jasonacidre COLLABORATE
  45. 45. #peepcon @jasonacidre COLLABORATE
  46. 46. #peepcon @jasonacidre COLLABORATE
  47. 47. #peepcon @jasonacidre COLLABORATE
  48. 48. #peepcon @jasonacidre COLLABORATE
  49. 49. #peepcon @jasonacidre COLLABORATE
  50. 50. #peepcon @jasonacidre COLLABORATE
  51. 51. #peepcon @jasonacidre COLLABORATE
  52. 52. #peepcon @jasonacidre COLLABORATE
  53. 53. #peepcon @jasonacidre COLLABORATE
  54. 54. #peepcon @jasonacidre INNOVATE COIN AN INDUSTRY TERM
  55. 55. #peepcon @jasonacidre INNOVATE
  56. 56. #peepcon @jasonacidre INNOVATE
  57. 57. #peepcon @jasonacidre INNOVATE
  58. 58. #peepcon @jasonacidre INNOVATE
  59. 59. #peepcon @jasonacidre INNOVATE
  60. 60. #peepcon @jasonacidre INNOVATE
  61. 61. #peepcon @jasonacidre INNOVATE
  62. 62. #peepcon @jasonacidre INNOVATE
  63. 63. #peepcon @jasonacidre INNOVATE ESTABLISH AN IDENTITY THAT’S EASILY RELATEABLE.
  64. 64. #peepcon @jasonacidre INNOVATE Make it easier for people to describe who you are.
  65. 65. #peepcon @jasonacidre INNOVATE Make it easier for people to describe who you are.
  66. 66. #peepcon @jasonacidre INNOVATE
  67. 67. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR BETTER SERP CTR & LONG CLICK
  68. 68. #peepcon @jasonacidre EXPERIENCE TARGET KEYWORDS / OPTIMIZE FOR INTENT
  69. 69. #peepcon @jasonacidre EXPERIENCE Make sure that the page’s content matches the query.
  70. 70. #peepcon @jasonacidre EXPERIENCE Make sure that the page’s content matches the query. Check engagement metrics.
  71. 71. #peepcon @jasonacidre EXPERIENCE Make sure that the page’s content matches the query. Check engagement metrics. Check keywords’ SERP performance
  72. 72. #peepcon @jasonacidre EXPERIENCE SPEED MATTERS
  73. 73. #peepcon @jasonacidre EXPERIENCE SPEED MATTERS
  74. 74. #peepcon @jasonacidre EXPERIENCE UNIQUE VALUE
  75. 75. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS
  76. 76. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS Quick Summary placed on the top part of the content
  77. 77. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR LONG CLICK: TRUST SEALS & SOCIAL PROOF
  78. 78. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR LONG CLICK: GREAT “ABOUT US” PAGE
  79. 79. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR LONG CLICK: GREAT “ABOUT US” PAGE Because people do actually read it.
  80. 80. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR LONG CLICK: CATCHY HEADLINES FOR INTERNAL LINKS
  81. 81. #peepcon @jasonacidre EXPERIENCE OPTIMIZE FOR LONG CLICK: CATCHY HEADLINES FOR INTERNAL LINKS More interesting headlines.
  82. 82. #peepcon @jasonacidre USER SATISFACTION IS THE END GOAL.
  83. 83. #peepcon @jasonacidre JASON ACIDRE / XIGHT INTERACTIVE

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