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The Right Way to Do an SEO Audit

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The Right Way to Do an SEO Audit by Jeff Oxford.

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The Right Way to Do an SEO Audit

  1. 1. The Right Way To Do An SEO Audit Jeff Oxford 25 SEO Opportunities to Improve your Website http://bit.ly/morcon-audit
  2. 2. How Search Engines Work Crawl Index Rank Can search engines access the page? Is the page worthy of being indexed? How relevant is the page to the searcher?
  3. 3. Technical Issues Affecting Crawling Crawl
  4. 4. Make sure all target pages aren’t blocked by robots.txt 1) Important pages blocked by Robots.txt? /robots.txt
  5. 5. 1) Important pages blocked by Robots.txt? Look out for this!!!
  6. 6. 2) Is javascript affecting crawling? Compare appearance of website with text-only version vs
  7. 7. 2) Is javascript affecting crawling? Search URL in Google and view the Cached page
  8. 8. 3) Any non-SEO friendly (status 302) redirects? Xenu Download: http://home.snafu.de/tilman/XENU.ZIP Pro Tip: http://home.snafu.de/tilman/tmp/xenuwild.zip
  9. 9. 3) Any non-SEO friendly (status 302) redirects?
  10. 10. 3) Any non-SEO friendly (status 302) redirects?
  11. 11. 4) What about broken links?
  12. 12. 5) Is there an XML sitemap?
  13. 13. 5) Is there an XML sitemap? Note: Not all sitemaps are located at /sitemap.xml
  14. 14. 6) Are there any issues with the XML sitemap? No broken links No duplicate URLs No Missing URLs
  15. 15. 7) How is the website link structure? Review the Xenu export to find URLs 4 or more levels deep
  16. 16. 8) Are there too many links per page? https://moz.com/tools/seo-toolbar
  17. 17. Technical Issues Affecting Indexing Index
  18. 18. 9) Is there enough content on pages? vs
  19. 19. 10) Are there any duplicate URLs? Add a self-referencing canonical tag to pages with duplicate URLs
  20. 20. 11) Are there duplicate subdomains? http://www.printbotz.com/ http://printbotz.com/ Make sure one subdomain redirects to the other
  21. 21. 12) Is there any duplicate content? Paste a snippet of content into Google with quotes to check for duplicate content
  22. 22. 12) Is there any duplicate content? Pro Tip: Use CopyScape.com to quickly find duplicate content
  23. 23. 13) Is the content above the fold? vs
  24. 24. 13) Is the content above the fold? Google Analytics -> Behavior -> In-Page Analytics -> Browser Size
  25. 25. Technical Issues Affecting Ranking Rank
  26. 26. 14) Are title tags properly optimized? Use Xenu export to easily see all webpage title tags
  27. 27. 14) Are title tags properly optimized? Best Robot Toys for Kids | Tin Toy Arcade Root Keyword Long-Tail Variations Brand Name Keyword Searches/mo robot toys 5,400 robot toy 2,400 robot toys for kids 590 best robot toys 210
  28. 28. 15) Are meta descriptions properly optimized? Use Xenu export to easily see all meta descriptions
  29. 29. 15) Are meta descriptions properly optimized? Huge selection of Robot Toys for Kids. 100% safe online checkout. Same day shipping. 16,000+ satisfied customers. 60-day money back guarantee. Shop now! 1. Target Keyword - Pro Tip - Use elements from high performing AdWords ads 2. Unique Selling Points 3. Call to Action
  30. 30. 16) Are the URLs SEO friendly? Use Xenu export to easily see all meta descriptions
  31. 31. 17) Are target keywords in the content?
  32. 32. 18) Are there enough links to be competitive? Pro Tip: Use SEM Rush or Ahrefs to find organic competitors
  33. 33. 19) Are there any potentially harmful links? Anchor text distribution reports is a quick way to find low quality links
  34. 34. 19) Are there any potentially harmful links? Low quality link lists Low quality directory links Low quality blog posts
  35. 35. 20) Are there internal linking opportunities?
  36. 36. 20) Are there internal linking opportunities?
  37. 37. 20) Are there internal linking opportunities?
  38. 38. 21) How fast does the website load? Use WebPageTest.org to quickly see the load time of any page
  39. 39. 21) How fast does the website load? Pro Tip: Use CloudFlare.com to easily improve website load time for free
  40. 40. 22) Is the website mobile-friendly? https://www.google.com/webmasters/tools/mobile-friendly/
  41. 41. 23) Are the pages useful to users?
  42. 42. 24) Are the pages useful to users? Google Analytics -> Acquisition -> Campaigns -> Organic Keywords -> Landing Pages
  43. 43. 25) Does the website use microformats? Applications Authors Events Music People Products Recipes Reviews
  44. 44. 25) Does the website use microformats? https://developers.google.com/structured-data/testing-tool/
  45. 45. My SEO Audit Template http://bit.ly/seo-audit-template
  46. 46. Thank you Jeff@180marketing.com http://bit.ly/morcon-audit

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