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The New Age of Brand Building by Jason Acidre

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The New Age of Brand Building by Jason Acidre - MORCon 2015

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The New Age of Brand Building by Jason Acidre

  1. 1. Branding •Strong brands are linkable in nature Domain Authority •More links means higher DA Rankings •Higher DA leads to better search visibility Traffic •Search visibility attracts more organic visitors/customers
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  3. 3. Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/
  4. 4. Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/
  5. 5. Create •Create content that will get your prospects’ attention Engage •Reach out to your target influencers for them to be familiarize w/ your work Propose •Build relationships by providing more value to their audience Links •Get more high-powered links through association/collaboration (contributor blogging).
  6. 6. Useful content + Promotion Relationship- driven Product Reviews Expert interviews Press Coverage
  7. 7. Ranking Pages Newsletters Popular Discussions Seeded Content Resource Links

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