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How to Penalty-Proof Your Website - Arvin Buising

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How to Penalty-Proof Your Website - Arvin Buising

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How to Penalty-Proof Your Website - Arvin Buising

  1. 1. How to Penalty-Proof Your
  2. 2. ARVIN BUISING President arvin@tarsiusdigital.co
  3. 3. 3 THINGS TO DO TO AVOID PE
  4. 4. FORGET ABOUT ‘BEATING GOOGLE’
  5. 5. {You create sentence variations.| Your provide variations of the sentences you write.| When writing spintax, you come up with different versions of the sentences.}
  6. 6. {Then|After that} {you|the spinner|the writer} {come up with|provide|supply} {synonyms|variations|alternatives} for the words and phrases.
  7. 7. The result? Hundreds of unique, human-readable, but use
  8. 8. These articles are submitted to article direct OR posted into free blogs OR private blog n to build hundreds of links.
  9. 9. And it worked!
  10. 10. Until . . .
  11. 11. Google employs almost 20,000 software e
  12. 12. Still THINK you can outsmart Google? Feel free to use any of these tactics:
  13. 13. BUY/RENT/EXCHANGE /BUILD LINKS
  14. 14. USE DUPLICATE/SPUN/SCRAPED/T
  15. 15. INSTEAD OF TRYING TO FIND THE NEXT ‘LOOPHOLE’, LEARN TO CREATE AWESOME CONTENT. – All Inbound Marketers
  16. 16. DO REGULAR HOUSE CLEA
  17. 17. ERROR PAGES.
  18. 18. THIN/DUPLICATE CONTENT.
  19. 19. DUPLICATE META DATA.
  20. 20. BROKEN LINKS.
  21. 21. EXACT MATCH ANCHOR TEXTS.
  22. 22. UNWANTED INBOUND LINKS
  23. 23. SLOW LOADING PAGES
  24. 24. The price of freedom (from penalties) is eternal vigilance. – Arvin Buising
  25. 25. DIVERSIFY YOUR TRAFFIC S
  26. 26. We’re no longer ‘just’ SEOs.
  27. 27. Try “Digital Marketing Professionals”
  28. 28. Source: Monetate 1st Quarter 2015 Report CONVERSION RATE BY CHANNEL 1ST QU
  29. 29. BUILD an EMAIL LIST
  30. 30. BE FELT IN SOCIAL MEDIA
  31. 31. • FILIPINOS spend 4 hours each day on Fa • There are 33 million internet user in the Ph • 94% of them are crazy over Facebook
  32. 32. #AlDub broke the record for most tweets in 2 in November 5, 2015 with 41 million tweets. http://www.abc.net.au/news/2015-11-04/aldub-breaks-twitter-world-record/691
  33. 33. There are more than 25 million YouTube users i
  34. 34. No single source of traffic is wholly "safe," but a diversified portfolio has much less associated risk. - Rand Fishkin
  35. 35. 1. FORGET ABOUT GAMING GOOGLE 2. DO HOUSECLEANING REGULARLY 3. DIVERSIFY YOUR TRAFFIC SOURCES
  36. 36. Thank you!
  37. 37. ARVIN BUISING President arvin@tarsiusdigital.co

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