BrightStarr & Microsoft Seminar - Enterprise Social: The Voice of Business


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On February 5th 2014, BrightStarr hosted a seminar at Microsoft's London offices, along with the RFU (Rugby Football Union). We covered everything Enterprise Social and how it can work for your organisation. Take a look at our deck here. Want to know more? Download our Enterprise Social whitepaper by copying this link into your browser:

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  • Roadmap planning Workshop Benefits:Tailored session to help accelerate your SharePoint 2013 plan specific to your project requirementsGet a high level estimation on costing – hardware planning and implementation cost for budget/procurement planningReduce your R&D efforts and mitigate implementation risk
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  • are the benefits?Reduce email useIncrease efficiency in teamworkImprove internal collaboration processesDrive bottom-up knowledgePromote the corporate cultureEnhance internal knowledge managementImprove version control of work documentsBoost employee productivityMotivate employees and build loyaltyEnhance internal talent managementImprove efficiency in managing new ideasReduce efforts spent on managing corporate informationEnable crowdsourcing within the companyCut back on costs spent on the previous pointsMinimize efforts spent on managing information
  • Benefit of face to face communicationTalk about problems of face to face communication, not stored to searched
  • Social will transform the way that work gets done - it can: We’ve highlighted a four examples of key social scenarios that will transform the way that we work; these are only a few examples of a long list of ways that Social can bring value to the business.
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  • This is one of the most common questions I am asked by organizations I speak to. Most organizations have both SharePoint and Yammer, and want to understand the “best practices” for using one over the other.First off, what is a “best practice” for one company may not work for others. At the core of any technology decision should be a thorough understanding of both your technical and governance requirements, as well as the cultural needs of your team. Highlight the fact that Yammer is cloud only – sharepoint can be on-prem or cloud, this could be a determining factor for youLet me preface this by saying that Microsoft has clearly stated that they believe the future of social collaboration to be in the cloud, and are making most of their investments in cloud-based features within Yammer and Office365, the latter of which includes SharePoint Online. Over recent months, Microsoft has released updates to both platforms, and will continue to add to both cloud platforms at a much quicker schedule than we're used to seeing with the on premises version of SharePoint.  Even though the focus is predominantly on the cloud, the SharePoint product team has mentioned numerous timesthat they will also continue to expand and innovate on the SharePoint on premises platform. Microsoft recognizes that a sizeable number of customers will remain on premises, and a majority will adopt a hybrid strategy with both on premises and cloud-based components.  The takeaway here is that Microsoft will continue to innovate no matter which platform you adopt and use.  Hopefully that all makes sense. The net-net here is that there will continue to be multiple ways in which your teams can collaborate, whether on premises or in the cloud, giving customers maximum flexibility. Beyond that, it also helps to have a solid understanding of what both platforms offer. Let’s take a quick look:As for the question of whether to use Yammer or SharePoint 2013 social features, here is how I answer this question for my own customers:  If your company restricts the use of any cloud-based platform or technologies, use SharePoint 2013 social features.If your company does not restrict the use of the cloud, use Yammer.
  • Yammer takes third-party compliance seriously. To meet industry standards and keep our customers secure, our Security Engineering Leadership has charted a roadmap that includes:Compliance with the American Institute of CPAs (AICPA) SSAE 16-SOC1 attestation for its production data center.Pursuit of the International Organization for Standardization’s 27001 Information security management standard.Preparation for the Federal Risk and Authorization Management Program (FedRamp) security authorizationYammer takes steps to secure network traffic and in-transit customer data:Connections are secured via HTTPS. Attempts over HTTP are always redirected to HTTPS.Transport-layer security (TLS) certificates are enabled with a minimum 1024-bit asymmetric key.Yammer maintains deny access control lists (ACL) at all Internet ingress connections.Security context verification is enabled to verify the source and destination of customer data.Yammer uses a mix of third-party firms to conduct quarterly penetration tests and provides test results to customers.Yammer makes application security a priority:Yammer is tested against the Open Web Application Security Project (OWASP) Top Ten Vulnerabilities Project, which includes:SQL injection and cross-site scripting (XSS) attacks.Broken authentication and session management bugsYammer’s infrastructure is secured through:Strict personnel access controls including biometric and PIN-based locks. Detailed visitor entry logs and video surveillance all day, every day.Linux servers hardened using industry standard configuration scripts developed by the Center for Internet Security.Physical and logical separation between the web, application, and data storage servers. Yammer’s infrastructure is compliant:Security and compliance are a top priority for Yammer’s security team.Yammer’s data center is offsite and Tier IV SSAE 16 SOC1 compliant.Weekly access audits are performed to ensure data center access is limited appropriately.Yammer is migrating to Microsoft's Global Foundation Services (GFS) data centers in the next year. GFS has a host of compliance certifications, including ISO27001.
  • Install the Yammer app for your organizationAdd a Yammer Feed to a siteThen choose the type of feed you’d like to display – home, group and comment feed.
  • The Yammer EmbedTo display data from Yammer in your HTML based application, Yammer provides embeddable JavaScript widgets that display a snapshot of a specified feed and function as a scaled-down version of Yammer.The Embed can be used to display My Feed, a Group Feed, a Topic Feed, a User Feed – more flexibility than the app – preconfigured pages.This API provides an HTTP interface to a number of features available in the Yammer Web Application. These same APIs are the ones used to power Yammer’s own mobile and desktop clients. Developers simply need to formulate HTTP requests and process JavaScript serialized object notation (JSON) data returned from Yammer.The REST API is the lowest-level API provided by Yammer and enables developers to build both client and server applications. Note:Developers building a feed for their own applications should use Yammer Embed rather than implementing their own user interface with the REST API.Always review the latest API reference on the Yammer Developer Network for the currently supported API set.
  • Pick your enterprise social network: Yammer or Newsfeed?Yammer is a Microsoft company, though it’s not completely integrated into Office 365 yet. When you launch Yammer from within Office 365, you’ll be redirected to Sign in with your Yammer username and password, or create an account using your corporate email address.
  • Starting Yammer conversations from documents stored in SharePoint OnlineTeam collaboration often focuses on documents, and the easier it is to communicate about those documents, the easier it is to move projects forward. Having two-way conversations about documents in real time, from within the documents themselves, can not only enhance communication, it can also improve employee engagement and spark innovation. Such productive social conversations about team documents are now possible in SharePoint Online. You can start a Yammer conversation for any document that is stored in a SharePoint Online document libraries or in SkyDrive Pro just by clicking Post, the new command that’s available in document library callouts and search results for Office documents. By using Post to communicate with your peers about a document, right from with the context of that document, you can improve the discoverability of deliverables.The new Post command in the document item callout within SkyDrive Pro Starting a conversation is easy. Click Post to launch a window where you can type your message, @ mention colleagues, assert key #hashtags, add topics pertaining to the document, and select a specific group where you want to start the conversation. Your post, when it appears in Yammer, contains a link to the document stored in SharePoint Online, using the title of the document as the hyperlink text.The pop-up window that appears when you click PostThe Post command is available for any file types stored in document libraries. Once you have shared a document, you can start a conversation about it with your colleagues. The content you’re discussing does not leave SharePoint Online, so your company’s content management governance policies (for example, a document workflow) remain intact.Once you post, your colleagues can provide feedback easily using Yammer. For instance, I used this new feature to share a draft of this blog post written in Word and stored in my SkyDrive Pro (which is governed by Microsoft IT) with my Microsoft colleagues to review!  You can use the new Post command only after the Office 365 tenant administrator has enabled Yammer as the default social network. To enable Yammer in your tenant, see this post: Make Yammer your default social network in Office 365.As discussed in our last road map update on June 25, Advancing the enterprise social road map, we’re delivering two exciting innovations in the coming months, seamless navigation and single sign-on between Office 365 and Yammer. In the meantime, happy social posting!
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  • Back to the original question….If your company restricts the use of any cloud-based platform or technologies, use SharePoint 2013 social features.If your company does not restrict the use of the cloud, use Yammer.Now, I do understand that the decision is not always that clear-cut, but this is essentially the difference, with two primary use cases: Yammer for external, ad hoc collaboration where you can maximize flexibility, and collaboration is more about the conversation than with content and structured activities, such as workflows, forms, and processes; and SharePoint 2013 social that is centered around team sites, content, and clearly defined permissions structures within a more hierarchical environment.  If you're still unsure of which path makes sense to your organization, consider the following:   Use Yammer if… ...your primary need is to collaborate with external partners or customers  …you need a way to simplify collaboration and improve visibility across your organization  … your company dialog is getting bogged down in email, and you need to immediately increase visibility to a topic or a conversation  … you want to initiate real-time participation and sharing during a company event, like an all-hands meeting or product review using a shared #hashtag Use SharePoint 2013 Social if… … you want to create a "community of practice" that can leverage the same templates, information architecture, and web parts as the rest of SharePoint … your company policies restrict the sharing of content or the discussion of intellectual property outside of approved systems or tightly-managed groups  There are certainly many other use cases for both platform, and Microsoft is also working hard to provide deeper integrations between the two so that companies have even more options on how they can use social collaboration to improve the level of adoption and engagement of their SharePoint assets.   Our own company uses both platforms, and they coincide quite nicely. We let the community drive which platform to use for each scenario, and on a typical day, I am actively using both.   My advice: Let your teams decide which platform to use, as organic growth and adoption is the best way to keep end users engaged long-term. Your company and team culture is the best driver of any technology adoption.  So… which will you use? Yammer, or SharePoint 2013 Social?
  • The best-deployed platform in the world, if ends user do not embrace it, will be a failure. Companies are looking to social as a way to drive employee engagement, improve collaboration, and to instill a sense of community. Whether that is done through the structured collaboration model of SharePoint (on premises or in the cloud) or through the unstructured (ad hoc) collaboration of Yammer really depends on what best fits into the way that your team works.How you move forward with social really depends on what you are trying to achieve. But beginning with an understanding of the technologies is the right first step.
  • BrightStarr & Microsoft Seminar - Enterprise Social: The Voice of Business

    1. 1. Enterprise Social: The voice of the business
    2. 2. About Us
    3. 3. Agenda 09:30 – 10:00 10:00 – 10:30 10:30 - 11:00 11:00 – 11:15 11:15 – 11:45 11:45 – 12:15 12:15 – 12:30 Introduction to Enterprise Social Road to successful social engagements Customer case study – Deploying Social Coffee break Enterprise Social technology considerations Microsoft Roadmap for Social Q&A
    4. 4. Speakers Rav Dhaliwal Director Yammer Customer Success EMEA Marwan Tarek Head of Consulting Sam Hassani Principal Consultant (MCM) Toby Jones Internal Communications Manager RFU
    5. 5. YamJam Accept Invitation Post Question1 2
    6. 6. Complete the feedback form and get a chance to win a Microsoft Surface
    7. 7. Work Have an Idea Build team Collaborate Create Awesome outputs Store Search
    8. 8. Problem Have an Idea Build team Collaborate Create Awesome outputs Store Search  Access to Limited people  No online collaboration media  Output ends in mailbox or Shared Drives  People cannot find content  Reinventing the wheel
    9. 9. Email! U.S. programmer Raymond Tomlinson allegedly sent “QWERTYUIOP” as the first network email, and he was the first to connect his computer to his mailbox by using an “@” symbol. 1971
    10. 10. Evolution of Platforms Source: Gartner
    11. 11. Email Social Webinar/Conf. Call IM/Lync Means of Communication Narrow Broad Asynchronous Synchronous
    12. 12. Enterprise Social Enterprise social networking is an organization's use of social media to connect individuals who share similar business interests or activities. Social tools can help employees to access the knowledge and resources they need to work together effectively and solve business problems.
    13. 13. First Enterprise Social
    14. 14. Enterprise Social According to Gartner, over 75 percent of Fortune 1000 companies will undertake some kind of online social-networking initiative for marketing or customer relations purposes by 2014.
    15. 15. Social Can Transform Your Organisation
    16. 16. Accomplish joint goals Produce Great work Work more Efficiently
    17. 17. Social is about empowering bottom-up organisation Individuals | Communities | Groups to make top down business goals successful Increase Revenue | Lower Costs | Reduce Turnover
    18. 18. transforming
    19. 19. Communicating with Colleagues Sharing and reviewing documents Promoting a new initiative Finding an expert More informative than entertaining Transparency among team members ESN vs Social Media
    20. 20. Microsoft Offerings
    21. 21. Road to successful deployment
    22. 22. 80% Proportion of online users who interact with social networks regularly 28 hrs. Time each week spent by knowledge worker writing emails, searching for information and collaborating internally 20-25% Potential improvement possible in knowledge worker productivity Source: Mckinsey Global institute
    23. 23. What do you need? 80% of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.
    24. 24. Open Culture
    25. 25. Culture Move from Command and Control to Network: Open, Fluid, Fast
    26. 26. Build the “A Team” Executive Sponsors Champions Business Owners Community Managers
    27. 27. Social Journey
    28. 28. Adoption
    29. 29. Lack of trust with employees Cannot quantify the ROI Lack of executive sponsorship Focusing on the technology Challenges
    30. 30. "Based at Twickenham Stadium, Toby is responsible for internal communications and digital channels at the Rugby Football Union. Since 2012, he has developed a new social intranet and led the staff engagement around the RFU’s five-year Strategic Plan, covering the period surrounding the 2015 Rugby World Cup. Toby has a background in digital communications and has worked in a number of communications roles across sport, finance and charitable sectors" Toby Jones Internal Communications Manager - RFU
    31. 31. Enterprise Social Technology Considerations
    32. 32. Which technology should I use?
    33. 33. Social in SharePoint  Key Features: » On-premises and Cloud » Easily create and share content » Social tagging » Follow documents, sites, tags and people » Personal Newsfeeds » Team Newsfeeds » Communities » Profiles » My Sites with personal quotas  Pros » Leverage mature Managed Metadata capability » Take advantage of Enterprise Search
    34. 34. Yammer  Key Features: » Cloud only » Communities (groups) » Social tagging » Easily share internal and external content » Follow people, groups, announcements, conversations, messages and tags. » Intelligent activity feeds » Profiles  Pros » Quickly create groups » Internal and External communications » One profile across multiple “communities” » Integration with Office 365 » Take advantage of Enterprise Search
    35. 35. Yammer and Office 365
    36. 36. Yammer is Private and Secure • Yammer takes third-party compliance seriously • Steps have been taken to secure network traffic and in- transit customer data • Yammer is tested against a number known application security vulnerabilities • Yammer’s datacenter has strict security measures in place • Yammer’s infrastructure is complaint with a number of recognized certifications
    37. 37. SharePoint and Yammer integration
    38. 38. SharePoint and Yammer Integration Yammer Rest API Yammer App for SharePoint Yammer Embed
    39. 39. Yammer App for SharePoint
    40. 40. Yammer Embed and REST API • The Yammer App is limited to Home Feed, Group Feed and Commenting • The Yammer Embed provides embeddable widgets that display a snapshot of a specified feed • The Yammer REST API allows you to provide capability beyond the App and Embed from external applications including SharePoint – These same APIs are the ones used to power Yammer’s own mobile and desktop clients. – Always review the latest API reference on the Yammer Developer Network for the currently supported API set
    41. 41. Real Integration Examples
    42. 42. Office 365 and Yammer Integration  Pick your enterprise social network: Yammer or Newsfeed?
    43. 43. Office 365 and Yammer Integration  Starting Yammer conversations from documents stored in SharePoint Online
    44. 44. Office 365 and Yammer Integration
    45. 45. Identity Management in the Cloud Separate Identities Single identity in the cloud and Single Identity in on-premises Directory Synchronization Single identity Federated Identity (SSO) Single federated identity
    46. 46. SSO for Office 365 and Yammer
    47. 47. Which technology should I use?
    48. 48. "With over 15 years of experience in the collaboration software space with companies like Lotus, IBM, and now Yammer/Microsoft, Rav Dhaliwal has worked across industries and geographies to help organisations of all types and sizes realise business value from their software. Rav is currently Director of Yammer Customer Success for the UK/France/Germany and is a keen landscape and wildlife photographer, having trekked in Antarctica and spent many months exploring and photographing East and South West Africa". Rav Dhaliwal Director Yammer Customer Success EMEA
    49. 49. Final thought… The overall goal of social is to satisfy the business goals … “ “
    50. 50. Next Steps 1. Understand your organisation's cultural capacity for social 2. Experiment with technology, monitor and measure the results, focusing on end user adoption and engagement 3. Closely align your social activities with your business objectives 4. Provide technology when the business is ready, extend features as required
    51. 51. About Us
    52. 52. Our Clients Energy & Chemical Retail Public Sector Pharmaceutical & Healthcare Financial ServicesEducation
    53. 53. Our Clients - continued Business Services Telecomm Consumer Products Media & Entertainment ManufacturingTechnology
    54. 54. Project Methodology
    55. 55. Complete the feedback form and get a chance to win a Microsoft Surface
    56. 56. Thank You