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Presenting To Raise Capital


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Guidelines, hints and advice for presenting to a forum of several different potential investors who are being introduced to your company for the first time.

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Presenting To Raise Capital

  1. 1. Presenting to Raise Capital<br />Simple guidelines for presenting to a diverse group of investorswho know nothing about your company <br />© 2010, Driven Forward LLC<br />
  2. 2. Your Goal - Get A Second Date<br />Keep it high-level and interesting<br />Don’t get into the weeds (their will be plenty of time for that later)<br />Tell a story (each slide is the next chapter in a story)<br />Keep it simple and compelling<br />© 2010, Driven Forward LLC<br />
  3. 3. Don’t read slides; Tell an interesting story<br />The Pain (See white paper “No Pain No Term Sheet”)<br />What is the pain<br />Who has the pain<br />How does your product releive the pain<br />Addressable Market<br />How many entities have the pain<br />How much are they willing to pay<br />Why you?<br />What is the secret sauce<br />How are you going to get it to market<br />Competition – (more on this later)<br />Do you have the right people to get the job done<br />The pay-off<br />How does this scale?<br />How does it get really big<br />Is there leverage (i.e. low cost of goods, high gross margins)<br />Financials<br />5 year financial projections – preferably a simple bar chart of revenue and EBIT<br />Use of proceeds (Hint -R&D Bad! Expanding Sales Good!)<br />© 2010, Driven Forward LLC<br />
  4. 4. Keep It Clean – your language and your slides <br />Fewer bullets & words<br />Maximum of 5 bullets<br />Maximum 5 words per bullet<br />© 2010, Driven Forward LLC<br />You want your audience paying attention to you and not the words on the slides<br />
  5. 5. Competition<br />Keep it visual<br />Use easy to understand familiar graphics<br />The best two basic competition slides<br />© 2010, Driven Forward LLC<br />1. The Gartner Magic Quadrant<br />2. The Matrix Check-box<br />Good<br />Us<br />Them<br />Bad<br />Worse<br />Better<br />
  6. 6. Summary<br />No more then 10 slides<br />Simple clean visually stimulating slides<br />Goal is a second date and not a proposal of marriage (yet)<br />© 2010, Driven Forward LLC<br />You get a term-sheet the same way you get to Carnegie Hall – Practice, Practice, Practice<br />
  7. 7. Other Available Material<br />See - Sample Presentation, “Aspirin, Inc.”<br />See - Driven Forward White Paper, “No Pain, No Term Sheet.”<br />© 2010, Driven Forward LLC<br />Contact Us For More Information<br />