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Web 2.0 vs Search

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A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

Published in: Technology, Design
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Web 2.0 vs Search

  1. 1. Web 2.0 vs Search
  2. 2. Social Bookmarking
  3. 3. Social Bookmarking
  4. 4. Social Bookmarking
  5. 5. Social Bookmarking
  6. 6. Blogs - quality
  7. 7. User Generated Content - content
  8. 8. User Generated Content - tags
  9. 9. User Generated Content - tags
  10. 10. User Generated Content - tags
  11. 11. User Generated Content - tags <a href=“index.html” rel=“tag” /> text </a>
  12. 12. Microformats
  13. 13. Microformats
  14. 14. Microformats <ul><li><div class=“hreview” > </li></ul><ul><ul><li>The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over. </li></ul></ul><ul><li></div> </li></ul>
  15. 15. Microformats
  16. 16. AJAX
  17. 17. AJAX
  18. 18. AJAX progressive enhancement
  19. 19. DOM Scripting SEO Accessibility Basic page, works without javascript
  20. 20. DOM Scripting SEO Accessibility javascript supported, add the features.
  21. 21. AJAX Basic website, normal page refreshes.
  22. 22. HIJAX partial page refresh, uses AJAX if supported
  23. 23. HIJAX 1 map query = 1 new html page refresh
  24. 24. HIJAX partial page refresh, ajax maps update
  25. 25. Foundations Search Engine Optimisation Usability Accessibility

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