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Web 2.0 and Search

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Scott Gledhill presents problems that Flash, audio, video and AJAX can cause when it comes to finding your website.

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Web 2.0 and Search

  1. 1. Web 2.0 and Search Scott Gledhill www.standardzilla.com
  2. 2. Search Engine Optimisation Technology Problems Solutions
  3. 3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
  4. 4. Findability
  5. 5. Driving Traffic
  6. 6. Technology http://www.flickr.com/photos/nouqraz/256661254/
  7. 7. 1999
  8. 8. 2007
  9. 9. Technology improves the user experience.
  10. 10. Multimedia
  11. 11. Multimedia
  12. 12. Flash
  13. 13. Flash
  14. 14. AJAX
  15. 15. AJAX
  16. 16. This all sounds great, but what about search engines?
  17. 17. SEO vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
  18. 18. Multimedia
  19. 19. Multimedia
  20. 20. Multimedia
  21. 21. Flash
  22. 22. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
  23. 23. AJAX
  24. 24. HTML
  25. 25. AJAX
  26. 26. Javascript
  27. 27. Solutions http://www.flickr.com/photos/leadsoup/374510671/
  28. 28. Is the technology necessary?
  29. 29. JavaScript must be enabled in order for you to use this website.
  30. 30. progressive enhancement
  31. 31. Content HTML
  32. 32. Content
  33. 33. Presentation CSS
  34. 34. Presentation
  35. 35. Behaviour AJAX
  36. 36. Behaviour
  37. 37. Content Content Content HTML
  38. 38. technology should enhance content.
  39. 39. AJAX search engines
  40. 40. AJAX
  41. 41. AJAX
  42. 42. AJAX
  43. 43. Keep it simple validate forms email thank you pages rating systems voting systems
  44. 44. sometimes alternatives are necessary
  45. 45. Flash
  46. 46. Flash
  47. 47. Video and Audio
  48. 48. Video and Audio
  49. 49. Search Engine Optimisation Understanding Technology Correct Implentation Content Layer
  50. 50. Web 2.0 and Search - Resources http://www.standardzilla.com/2007/05/02/presentation-cebit/

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