Marketing Yourself in the Digital Age #wdc11

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From WDC11: Guy LeCharles Gonzalez, poet and Director of Programming & Business Development at Digital Book World, the country’s most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you’re intent on succeeding as an author. In this session, Guy will reveal the status is of “traditional” marketing provided by publishers (what do they really do for you, anyway?), why self-marketing is now a necessity for authors, and the most up-to-date tools available for actually doing it. No matter what your comfort level with these new digital opportunities, you’ll learn how to master the social media landscape, use it to promote both you and your work, and build a die-hard community of fans and followers. More info: http://loudpoet.com

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Marketing Yourself in the Digital Age #wdc11

  1. 1. Marketing Yourself in the Digital Age 2011 Writer’s Digest Conference January 22, 2011 Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld
  2. 2. Whose responsibility is it? <ul><li>Marketing is everything a company does to acquire customers and maintain a relationship with them. </li></ul><ul><li>Investopedia.com </li></ul>
  3. 3. On ebooks: A Publisher's View of the Digital Transformation Dominique Raccah, Publisher and CEO, Sourcebooks http://bit.ly/9VvSZZ
  4. 4. http://www.flickr.com/photos/zoomar/2159635379/
  5. 5. I signed a print deal with a company that can email every single person who has ever bought one of my books through their website, plus millions of potential new customers. I've never had that kind of marketing power behind one of my novels. I'd be an idiot not to do this. -J.A. Konrath
  6. 6. <ul><li>“ Without great audiences we cannot have great poets.” </li></ul><ul><ul><li>Walt Whitman </li></ul></ul>
  7. 7. Where is Your Audience? <ul><li>You Don't Build Communities, You Enable Them </li></ul><ul><li>from the enable-people;-don't-define-them dept </li></ul><ul><li>What the rest of the internet has shown is that you build community not by building a community, but by enabling a group of people to do what they want. And that can include commenting on the news, creating the news or sharing the news among many other things. </li></ul><ul><li>There isn't a magic bullet to create a community -- but [publishers] should look to see what they can do to enable a community to form and then get out of the way. </li></ul><ul><li>Mike Masnick </li></ul><ul><li>techdirt.com </li></ul>
  8. 8. The social infrastructure of the community is much more important than the technology infrastructure.
  9. 9. Community? <ul><li>“ Because they are voluntary, people do not remain in communities that no longer meet their emotional or intellectual needs.” </li></ul><ul><li>--Henry Jenkins </li></ul>
  10. 10. <ul><li>“ Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.” </li></ul><ul><li>Markets Are Conversations , CLUETRAIN MANIFESTO </li></ul>http://www.flickr.com/photos/nic/230233024/
  11. 11. “ Be aware that not only do you need to be prepared to communicate over these platforms, but you need to be ready to deal with the responses you get.” --Caroline McCarthy, CNET news FOLIO: Social Media Will be ‘Part of Virtually Everything’ http:// bit.ly/cyqWeK Social Media Reality Check
  12. 12. Platform 101 <ul><ul><li>“ The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.” </li></ul></ul><ul><ul><li>– Seth Godin </li></ul></ul><ul><li>Get around </li></ul><ul><li>Get connected </li></ul><ul><li>Get Online </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Goodreads </li></ul></ul><ul><ul><li>Amazon Author Central </li></ul></ul>
  13. 13. Professional Resources
  14. 14. Contact / Q&A Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld [email_address] loudpoet.com @glecharles [email_address]

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