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TIMESUCK? You're. Doing. It. Wrong.


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There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, Guy will focus on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time.

Guy LeCharles Gonzalez | @glecharles

#getread 11/13/2013

Published in: Business, Technology
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TIMESUCK? You're. Doing. It. Wrong.

  1. 1. TIMESUCK? YOU’RE. DOING. IT. WRONG. Guy LeCharles Gonzalez | @glecharles #getread 11/13/2013
  2. 2. Blogging it Like it is Since 2003 Guy LeCharles Gonzalez has worked in the publishing industry for 20 years and is currently the Director, Content Strategy & Audience Development for Media Source, Inc.’s Library Journals, LLC, and was the founding Director of Programming & Business Development for Digital Book World. He’s also the Artistic Director of The louderARTS Project, a published poet and journalist, and former National Poetry Slam champion. EXPERIENCE • Director, Content & Digital Product Dev, Media Source / Library Journals, LLC. • Director of Programming & Business Dev, Digital Book World • Publisher & Editorial Director, Horticulture • Advertising Sales Director, Writer’s Digest • Marketing Manager, SourceMedia • Membership Manager, The Academy of American Poets • Circulation Assistant and Fulfillment Manager, Poets & Writers Also… • Founder, curator and host of a little bit louder • Contributing Editor for • Artistic Director, The louderARTS Project • Contributor, VQR Online • Co-author of Burning Down the House (Soft Skull Press, 2000) • Author of Handmade Memories (Free Verse Media, 2011) Guy LeCharles Gonzalez | | @glecharles #getread 11/13/13
  3. 3. Know Thy Reader VENDOR WEBSITES BOOKSELLERS AUTHORS ASSOCIATIONS READER GOOGLE EVENTS VENDOR Guy LeCharles Gonzalez | | @glecharles GOODREADS FACEBOOK TWITTER VENDOR MAGAZINES VENDOR LIBRARIANS BOOKS • Tumblr • Pinterest • Instagram • LinkedIn • LiveJournal • MySpace • Friendster • Posterous • etc… #getread 11/13/13
  4. 4. Exercise #1 GOOGLE THESE AUTHORS • Chuck Wendig • MJ Rose • Joanna Penn • Bella Andre • James Scott Bell • Claire Cook • Allison Winn Scotch NOW, GOOGLE YOURSELF • What are the top 5 results? • Which do you own? Guy LeCharles Gonzalez | | @glecharles #getread 11/13/13
  5. 5. Exercise #2 ESTABLISH A PERSONAL LEARNING NETWORK (PLN) A personal learning network is an informal learning network that consists of the people a learner interacts with and derives knowledge from in a personal learning environment. In a PLN, a person makes a connection with another person with the specific intent that some type of learning will occur because of that connection. Guy LeCharles Gonzalez | | @glecharles #getread 11/13/13
  6. 6. Exercise #3 “Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.” Markets Are Conversations, CLUETRAIN MANIFESTO Community Engagement & Development #book2 | @glecharles
  7. 7. Key Takeaways OWN YOUR DOMAIN Social media platforms come and go, but the website(s) you own will still be there when the latest fad fades into the past. Establish a relevant hub and keep it up-to-date, linking all of your online activity back to it. Keep it simple; if you can't manage it yourself, you're trying too hard. GO ANALOG From relevant industry conferences and events, to relationships with your local booksellers and librarians, never underestimate the value of the in-person experience. Attend readings, browse bookshelves, seek out fellow writers, publishing professionals, and communities of interest; maintain a physical connection to the world around you. BE YOURSELF Engage on your own terms; don't try to be someone else or follow somebody's marketing template. Know your strengths and leverage them; know your weaknesses and minimize them; find opportunities to challenge yourself and broaden your horizons. Guy LeCharles Gonzalez | | @glecharles #getread 11/13/13
  8. 8. Professional Resources Guy LeCharles Gonzalez | | @glecharles #getread 11/13/13
  9. 9. GUY LECHARLES GONZALEZ Director, Content Strategy & Audience Development Library Journal | School Library Journal | The Horn Book Artistic Director & Co-Founder The louderARTS Project @glecharles Twitter bird, "Dave," by Matt Joyce via Inspired Magazine.