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Monetizing
Firefox Extensions
       Daniel Glazman
    Disruptive Innovations




   MAOW Berlin 28-mar-2009
Monetizing Firefox Extensions




              Numbers
• ~ 900 million downloads of Firefox
• > 7,000 Firefox extensions ...
Monetizing Firefox Extensions




             iNumbers
• ~15 million iPhones ?
• more than 15,000 apps on App Store in 8
...
Monetizing Firefox Extensions




                  Geeks
• Most of extension authors do that on spare
  time, have an unr...
Monetizing Firefox Extensions




                    QOTD
“There are times where I wish I could turn Adblock Plus at leas...
Monetizing Firefox Extensions




        Three models

1. free extension that serves a business model
   not based on sof...
Monetizing Firefox Extensions




                    Issues
• AMO is not a sales platform
• no PayPal button or equivalen...
Monetizing Firefox Extensions




                           Sell
Key factor: AMO should evolve at least a bit

   •   sal...
Monetizing Firefox Extensions




 Numbers again, sorry...
• One million people download Firefox every
  22 hours...
• How...
Monetizing Firefox Extensions




              Protect ?
• Should you “protect” your extension?
• Very difficult to protec...
Monetizing Firefox Extensions




Example: FullerScreen
• 310,000 downloads
• free version and a “pro” one for $2 (i.e.
  ...
Monetizing Firefox Extensions




       Appz & widgets

• Use firefox as xulrunner...
• AMO should host/link-to app packag...
Monetizing Firefox Extensions




   Appz & widgets #2

• Crucial need for a license ID verification
  system
• Must be c++...
Monetizing Firefox Extensions




        In the meantime

• Ads, keywords and paid links in your add-
  on
• Donation but...
Monetizing Firefox Extensions




   Tentative summary
• Nothing will ever replace time-to-market
• Coolness factor does m...
Monetizing Firefox Extensions




• QUESTIONS ?


      MAOW Berlin 28-mar-2009 -- Daniel Glazman
                        ...
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Monetizing Firefox extensions

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Monetizing Firefox extensions, D.Glazman's slides at MAOW Berlin 09

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Monetizing Firefox extensions

  1. 1. Monetizing Firefox Extensions Daniel Glazman Disruptive Innovations MAOW Berlin 28-mar-2009
  2. 2. Monetizing Firefox Extensions Numbers • ~ 900 million downloads of Firefox • > 7,000 Firefox extensions on addons.mozilla.org (~4,000 experimental) • all free, 600 million downloads in 2007... • only a handful generating revenue • example: PageSaverPro, $15 per copy MAOW Berlin 28-mar-2009 -- Daniel Glazman 2
  3. 3. Monetizing Firefox Extensions iNumbers • ~15 million iPhones ? • more than 15,000 apps on App Store in 8 months • more than 500 million downloads in 8 months • a lot of commercial apps MAOW Berlin 28-mar-2009 -- Daniel Glazman 3
  4. 4. Monetizing Firefox Extensions Geeks • Most of extension authors do that on spare time, have an unrelated job otherwise • Firefox extensions should attract more authors given the downloads metrics • Coolness factor is here but too hard to monetize MAOW Berlin 28-mar-2009 -- Daniel Glazman 4
  5. 5. Monetizing Firefox Extensions QOTD “There are times where I wish I could turn Adblock Plus at least into a part-time job rather than struggling with finding time to do everything necessary. I know that some other extension developers have their extension as a full-time job and that makes them dependent on money sources. Given the market value of their user base, it is hard not to sell out.” -- Vladimir Palant MAOW Berlin 28-mar-2009 -- Daniel Glazman 5
  6. 6. Monetizing Firefox Extensions Three models 1. free extension that serves a business model not based on software sales 2. add-on sales 3. add-on linking to extra software sales MAOW Berlin 28-mar-2009 -- Daniel Glazman 6
  7. 7. Monetizing Firefox Extensions Issues • AMO is not a sales platform • no PayPal button or equivalent • Open Source philosophy (we do like it but it fills too rarely an individual’s wallet) • Firefox’s extension manager (if I look for “zoom”, I don’t even find my glazoom ext) MAOW Berlin 28-mar-2009 -- Daniel Glazman 7
  8. 8. Monetizing Firefox Extensions Sell Key factor: AMO should evolve at least a bit • sales platform or links to commercial web sites • possibly donation buttons in AMO and/or extension manager • better home page, a bit less visibility for “recommended” extensions, email subscriptions for new extension announcements, etc. • in short: way better than App Store... MAOW Berlin 28-mar-2009 -- Daniel Glazman 8
  9. 9. Monetizing Firefox Extensions Numbers again, sorry... • One million people download Firefox every 22 hours... • How many of these do you need as customers to make a decent living with a $2 extension ? 0.00006 % !!!! MAOW Berlin 28-mar-2009 -- Daniel Glazman 9
  10. 10. Monetizing Firefox Extensions Protect ? • Should you “protect” your extension? • Very difficult to protect readable chrome JS • Complexity of c++ code but, hey, you’re a geek, aren’t you? No, unless... MAOW Berlin 28-mar-2009 -- Daniel Glazman 10
  11. 11. Monetizing Firefox Extensions Example: FullerScreen • 310,000 downloads • free version and a “pro” one for $2 (i.e. nothing...) • ~$1.7 in author’s pocket (before taxes) • expectation is 3,000 sales = $5,100 for a month of fun work... Not that bad, eh? MAOW Berlin 28-mar-2009 -- Daniel Glazman 11
  12. 12. Monetizing Firefox Extensions Appz & widgets • Use firefox as xulrunner... • AMO should host/link-to app packages too • Games (Khronos),Video effects (Paul...), filezilla, etc. MAOW Berlin 28-mar-2009 -- Daniel Glazman 12
  13. 13. Monetizing Firefox Extensions Appz & widgets #2 • Crucial need for a license ID verification system • Must be c++-based • Could be used for extensions too MAOW Berlin 28-mar-2009 -- Daniel Glazman 13
  14. 14. Monetizing Firefox Extensions In the meantime • Ads, keywords and paid links in your add- on • Donation button in your add-on (average $7) MAOW Berlin 28-mar-2009 -- Daniel Glazman 14
  15. 15. Monetizing Firefox Extensions Tentative summary • Nothing will ever replace time-to-market • Coolness factor does matter • AMO and Firefox extension manager not tailored for that at this time • But the browser becomes the global platform so the question is not if this will happen but when it will happen MAOW Berlin 28-mar-2009 -- Daniel Glazman 15
  16. 16. Monetizing Firefox Extensions • QUESTIONS ? MAOW Berlin 28-mar-2009 -- Daniel Glazman 16

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