Basics of Social Networking

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Some of the data is old, yet this contains some helpful tips on why social networking is important for business and how to get started.

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Basics of Social Networking

  1. 1. Basics of Social Networking Catherine Auriana, eBusiness Product Manager Glenn Laudenslager, Marketing Director November 30, 2010
  2. 2. Agenda  Overview of Social Networking  Examples  Best Practices  Do’s and Don’ts
  3. 3. What it means for you…  Increased time spent  24/7 real-time instant news and information  Integration with all of the web (Open Graph—ie. CNN)  Business relevance:  85% of buyers expect to be engaged through social media  51% of active Twitter users follow companies, brands or products on social networks
  4. 4. Social Media is the New Black  85% of customers “expect you to engage with me in social media”  Emails that mention Facebook in subject >38% higher opens  Facebook & Twitter users >38% more likely to open email  High social media users = high level of email usage also
  5. 5. How Social Networking Changes YOUR Business  Real-time access to find out what/where/who customers… Think Use Plan to spend Buy Plan to do Plan to cut Aspire to Plan to be Love Hate Spend Attend Recommend Dislike Budget Want Like Are friends with Need Covet Are connected to
  6. 6. How Social Networking Changes YOUR Business  Real-time info & convo is competitive advantage
  7. 7. How Social Networking Changes YOUR Business  New ways for people to interact during events and attend events without even being there  Live tweeting  Live streaming video  Real-time “check-in” apps
  8. 8. Live Tweeting
  9. 9. Live Streaming Video
  10. 10. Real-Time Check-In
  11. 11. How Social Networking Changes YOUR Business  Enhances business productivity
  12. 12. Examples
  13. 13. Facebook  550 million members worldwide  50% login daily  10% of all time spend on the internet is on FB  30 billion pieces of content shared monthly
  14. 14. Facebook
  15. 15. Twitter http://www.viralblog.com/wp-content/uploads/2010/05/Twitter.jpg
  16. 16. Twitter http://www.viralblog.com/wp-content/uploads/2010/05/Twitter.jpg
  17. 17. LinkedIn
  18. 18. LinkedIn
  19. 19. LinkedIn  >85MM members in 200 countries  21MM monthly unique US visitors, 47+MM globally http://www.quantcast.com/linkedin.com#state
  20. 20. Chatter  RX social networking tool launched Q3 2010  Connects all global RX employees  Ability to share comments, insights, files  Similar functionality to other social media sites
  21. 21. Chatter
  22. 22. Other Social Networking Sources  Blogs  See who comments, what they say  Enewsletters  Provide links/context to create conversations  RSS  Feeds from blogs, posts, websites  Content and industry-specific sites  Digg, Technorati, Delicious, Reddit
  23. 23. Best Practices
  24. 24. Use Privacy Settings  Know what privacy settings are available  Use privacy settings to separate professional from personal “The blur between our personal and professional identities on social networking sites may seem all too obvious, but the issue is becoming more prevalent as we use sites such as Facebook, Twitter, and LinkedIn as professional networking tools. You could possibly accept a friend request from a business partner who would raise an eyebrow at the religious beliefs or political views displayed on your profile.”
  25. 25. Use Privacy Settings  Facebook  Create lists to organize personal and professional contacts to control what they can or cannot see  Twitter  Use a disclaimer: “This is a personal account, opinions expressed here represent my own and not my employer."  LinkedIn  Info on your public profile is available to all  Stay aware of info you might not want professional contacts to know: interests, links, groups, birthdate, etc.
  26. 26. Use Engaging Tone  Your tone in social media should be “social”  Participate as a person, not an entity  Dialogue, not monologue
  27. 27. Use News as Context for Dialogue  Share links to news & research  Comment on market developments & news  Reply to others’ comments  Participate in active conversation
  28. 28. Obey Social Media Policy  You represent your company as well as yourself  Become familiar with specifics in policy https://emea.salesforce.com/06920000000UsDB
  29. 29. Things to Avoid  Over-sharing personal information  Sharing private/confidential info including company data  Using a derogatory tone, comments or controversial topics  Questionable imagery
  30. 30. Don’t Let This Be You!
  31. 31. http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707
  32. 32. http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707
  33. 33. http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707
  34. 34. http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801
  35. 35. http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801
  36. 36. Questions?

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