STEPS TO SPEAKING – The “TO DO” LIST for SpeakersPRESENTATION SUCCESS LADDERS 1. Free Presentations – Rotary, Lions, Probus, Schools etc 2. Low Fee (or No Fee) Practice Events – set a number of these per year/month 3. Paid Engagements – low/medium/high fee 4. Paid Keynote – audience size 5. Product Sales as payment 1. Local Gigs 2. Regional Gigs 3. Interstate Gigs 4. International GigsPERSONAL DEVELOPMENT as a SPEAKER Create a list of your Stories and anecdotes Create a list of useful “One liners” Create a Multi topic - Resource File of pictures, cartoons, jokes and ideas. Improve Networking Skills – develop a networking hook Develop your Client Schmoozing Skills Work on your Own Image Improvement – Colours, Clothes, Appearance Improve Structuring of Speeches / Speechcraft Fitness – ability to deliver continually Presentation Skills training Speaking Skills Training Voice Skills Training Reduce the length of your stories and reduce excess/useless words. “Workshop” your stories to make them more motivational or funnierTHINGS TO ATTEND – www.nationalspeakers.asn.au Always attend NSAA events in professional attire – there are buyers in every room! Attend NSAA Meetings Attend NSAA Professional Speaking Academy Attend Ron Lee’s Presentation and Comedy Course Attend Humour Workshops – Pete Crofts Humourversity Attend David Grigg’s “More than Words” Acting Course Attend Interstate NSAA meetings when in town Attend Matt Church’s Thought Leaders programs Attend NSAA Australia Conference Attend NSA Asia Conference Attend NSA Conference (USA)RESOURCES (available to purchase)Keith Abraham’s Speakers System Fasttrack – forms, scripts, templates, letters, questions,templatesBE MORE PROFESSIONAL Get Serious! – this is a business not a hobby Develop a Business Plan – Mission, Vision, Values, Goals Develop a Process & Policies Manual Develop your one page Speakers Profile Collate your Speaker’s “Promotional Kit” NSAA Accreditation – various levels
Your Pricing Rate Sheet Design & Use Briefing Sheets Develop Letter templates – booking, thank yous etc. Develop Your Travel Specs – accom, flight & food preferences Develop a List of Good Venues for presenting Office support – someone else to sell you, promote you & book you Hire Permanent Office Staff & Get an Office Send gifts & Thankyou cards Get a virtual assistant – www.rentacoder.com or www.elance.com www.fightthebull.com - software to reduce word usage when writing Get a cartoonist to draw cartoons & artworkCOLLATERAL & PRODUCTS Produce Professional Handouts Write Articles Write E-Newsletters Write E-Book(s) Write Book(s) Get a Book Published Self Publishing on the net Make Voice Recordings Make a Video Produce Saleable CD Produce Saleable DVD Design & Develop other ProductsUSEFUL TOOLS Mobile Phone Laptop Powerpoint Slides Sound System – Microphone/Amplifier/Lapel Mike Multimedia Projector A Digital Recording Device to record your speeches and improve! Get speeches converted to mp3 and typed up at www.elance.com (for review and book prep)PROMOTIONAL MATERIAL Business Cards Brochures Ownership” of a topic area & Credibility in that area Develop Your Own Logo Develop Your Own Brand Get an Audio & Video Put your Video on www.bioview.com.au Promote your brand & web address on Powerpoint slides Own your Positioning Statement – “Expert on …” “the marketing guru” “The …. guy/girl”EMAIL & INTERNET MARKETING Collect Prospect Business Cards – Network at events! Build a great Database of Prospects & Customers – CRM system like ACT Direct mail to high quality prospects Get a good Website & Email address Launch the First Website – SEO – Search Engine Optimisation of Your Website Collect Email addresses online
Get links from/to other websites Place Google Ads, Yahoo Ads Affiliate Marketing Free “Giveaway” Promotional Products Develop a more advanced website - Gihan Perera recommendedSELLING YOUR PRODUCT Shopping Cart on your Website Affiliate MarketingMARKETING Build a Speaking Support Group (or Forum) – cross referral of work from other speakers Build a Group of Referrers (paid fee10-20%) Get other speaker’s Profiles or “Promotional Kits” and look for ideas to improve yours Collect Participant feedback sheets Get Participants to visit your website Collect all Testimonials & References Telemarketing – selling yourself confidently over the phone NSAA Website Listing Develop Follow Up System for prospects and past clients Develop Referral System Do more PR Get on Radio & TV Working the Media Work with Australian Bureaus Work with Australian Agents Work with Overseas BureausE-NEWSLETTERS to subscribe towww.speakandgrowrich.com - Dottie Walter’s Newsletterwww.speakernetnews.com - Rebecca Morgan & Ken Braly – Speaker tipswww.FredGleeck.com - Fred Gleeck’s Newsletterwww.fripp.com - Patricia Fripp’s Newsletterwww.rickfrishman.com - Ric Frishman’s newsletterwww.stevedenning.com - storytelling with Steve Denningwww.dougstevenson.com – Storytelling with Doug Stevenson & story Theater (NSAAConvention 2006)www.greatvoice.com - Susan Berkley’s Voicecoach Newsletterwww.excessvoice.com - Nick Osborne enewsletterwww.seminarpower.com - Bob McMillan’s Newsletterwww.actionwords.com.au - Frank Chamberlin’s enewsletterwww.alanweiss.com - Brilliant consultant spoke at NSAA Convention 2004www.meisenheimer.com - spoke at NSAA Convention 2004www.robertmiddleton.com - Robert Middleton’s Newsletterwww.antion.com - Tom Antion’s websitewww.raintoday.com – How to get clientsMAGAZINES TO READ NSAA Newsletter NSA Magazine – Professional Speaker Sharing Ideas – the International Newsmagazine for Speakers Training Australia Magazine
SPEAKER’S BOOKLISTSPEAKING BUSINESS Secrets of Superstar Speakers by Lilly Walters Speak & Grow Rich by Dottie & Lilly Walters NSAA Speakers Academy HandbookPRESENTATION & SPEAKING Speak with Confidence – powerful presentations that inform, inspire and persuade byDianna Booher Up Front & in Control – by Peter Miller & Ron Tacchi From Fear to Fame in Public Speaking by Roger Bourne Speak for Yourself by Richard Denny Don’t freak out – speak out – by Ruth Bonetti How to present like a pro – getting people to see things your way – by Lani Arrendondo Knockout Presentations – How to deliver your message with Power, Punch & Pizzazz –by Diane Di Resta Dramatic Success! – Theatre techniques to transform & Inspire your working life by Leigh& MaynardSPEAKING RESOURCES The Complete Toastmaster – stories, quotations, anecdotes & Quips by HerbertProchnow 50 High Impact Speeches & Remarhs by John KadorFACILITATION The Secrets of Facilitation by Michael Wilkinson Mining for Gold – Facilitation Skills to Unearth a wealth of ideas from your team byMichael Podolinsky (Prentice Hall Singapore)RUNNING SEMINARS How to make it big in the seminar business by Paul Karasik How to run successful seminars – the magic of seminar selling by Winston Marsh Successful Seminar Selling by Phillip Calvert How to run Seminars & Workshops by Robert JollesTRAINING/LEARNING nd How to teach adults in a fun & Exciting way by Doug Malouf – 2 edition How to create and deliver a dynamic presentation by Doug Malouf How to be the Best Speaker in town by Doug Malouf The Trainers Toolkit by Cy Charney & Kath Conway Artistry in Training – Thinking differently about the way you help people learn byStephanie Burns The Accelerated Learning Handbook by Dave Meier st Accelerated Learning for the 21 Century by Colin Rose & Malcolm NichollTRAINING GAMES 100 Training Games by Gary Kroenhart The Big Book of Presentation Games by Scannell & Newstrom The Big Book of Stress Relief Games by Robert Epstein PhD Fun & Games for Workplace Learning by Elyssabeth Leigh & Jeff KinderUSING HUMOUR Laugh & Learn – 95 ways to use humour for more effective teaching & training by DoniTamblyn
TELLING STORIES Story Theater – Audio 6 CD pack by Doug Stevenson Story Theater – Make the Move from Training to Keynotes – Teleseminar recording byDoug Stevenson Story Theater – The Science of the Art of Storytelling & Humour in Business by DougStevensonDEVELOPING & SELLING PRODUCT Infoguru Marketing by Robert MiddletonWRITING BOOKS/PUBLISHING Writing Non-Fiction – turning thoughts into books - by Dan Poynter The Self-Publishing Manual – How to Write, Print & Sell Your own Book by Dan Poynter Is there a book inside you? – writing alone or with a collaborator by Dan Poynter & MindyBinghamDEVELOPING EXPERTISE Recome a recognized Authority in your field in 60 days or less – by Robert W BlyBUREAUS How to be booked by Speakers Bureaus – CD set by Dottie WaltersINTERNET INFO MARKETING GURUS for Promoting Yourself & Selling Things on theWebGihan Perera – www.firststep.com.auDavid Wood - www.buildingyouridealpractice.com - building a coaching practice &www.solutionbox.comDebbie Mayo-Smith www.successis.co.nz Website Promotional GuruWebProNewsAU – www.webpronews.comTom Hua (Australia) www.ustoday.net/evisionBob Bly www.bly.com - copywriting also www.ureach.comArmand Morin www.myaffiliatecenter.com & www.undergroundinternetsecrets.comBob Scheinfeld – Ultimate LivingDebbie Weil www.wordbizsorte.com - EnewslettersSearch Engine Marketing & Email marketing weekly - www.dmnews.com -George McKenzie’s publicity goldmineHenriette Martel-Lawson – www.marketingcues.comJoan Stewart – www.publicityhound.comJoe Vitale – www.mrfire.comMark Joyner – www.markjoynerinc.comKen McCarthy – www.thesystemseminar.comMal Emery – www.globalinformationsummit.comPaul Hartunian – www.prprofits.comShelley Lowery – www.web-source.netTerry Dean & Kirt Christensen – Scientific MarketingDan Lok www.websiteconversionexpert.comwww.marketingnewz.com & www.newsletterindustry.comScript It, Say It, Sell It – Tapeset by Winston Marsh on becoming a speaker.