txtWeb<br />Imagine the Internet and more on SMS<br />Visit us at www.txtWeb.com<br />
Agenda<br />2<br />Session 140 minutes<br /><ul><li>Why txtWeb& txtWebVision
How txtWebworks for an end user?
What is the txtWeb  App2Fame Challenge?
Q&A
txtWebarchitecture overview
Types of apps to build on txtWeb
How to build and publish apps on txtWeb– High level overview
Q&A</li></ul>Session 2				                      50 minutes<br />
Most of the connected people of the world have only a mobile phone without a data plan<br />India Example<br />Broad-band ...
txtWeb’s vision is to address a large unsolved pain of consuming services on a mobile phone<br />txtWebVision<br />Enable ...
Convenient means faster &/or requiring less conscious effort by user
One-Stop Shop
Several services accessed through a single number
Standardization
Innovate
Seamless integration
Opportunity to impact millions
Own what you build
Provide Core Platform
Support Providers
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txtWeb

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These are the slides of the webinar held on 6th June. Contains a brief overview of the architecture of the platform and the types of apps you can build. The txtWeb vision and important details about the App2Fame challenge are also included in this presentation.

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txtWeb

  1. 1. txtWeb<br />Imagine the Internet and more on SMS<br />Visit us at www.txtWeb.com<br />
  2. 2. Agenda<br />2<br />Session 140 minutes<br /><ul><li>Why txtWeb& txtWebVision
  3. 3. How txtWebworks for an end user?
  4. 4. What is the txtWeb App2Fame Challenge?
  5. 5. Q&A
  6. 6. txtWebarchitecture overview
  7. 7. Types of apps to build on txtWeb
  8. 8. How to build and publish apps on txtWeb– High level overview
  9. 9. Q&A</li></ul>Session 2 50 minutes<br />
  10. 10. Most of the connected people of the world have only a mobile phone without a data plan<br />India Example<br />Broad-band users ~8M<br />Inter-net users ~45M<br />Internet+ mobile data plan users ~50M<br />Mobile phone users ~500M<br />Total population ~1,150M<br />Global approximations<br />Highly connected5-10%<br />Connected40-50%<br />Area of focus<br />Not connected40-55%<br />Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribers<br />Note: Rough approximations to explain the concept. Information is directionally correct<br />Source: Internet & Mobile Association of India, 2009; Wikipedia<br />3<br />
  11. 11. txtWeb’s vision is to address a large unsolved pain of consuming services on a mobile phone<br />txtWebVision<br />Enable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity through a single standardized global SMS platform<br />Users<br />txtWeb<br />Business/Developers<br /><ul><li>Convenience
  12. 12. Convenient means faster &/or requiring less conscious effort by user
  13. 13. One-Stop Shop
  14. 14. Several services accessed through a single number
  15. 15. Standardization
  16. 16. Innovate
  17. 17. Seamless integration
  18. 18. Opportunity to impact millions
  19. 19. Own what you build
  20. 20. Provide Core Platform
  21. 21. Support Providers
  22. 22. Acquire & Support Users</li></ul>4<br />
  23. 23. txtWeb is currently being used all over India<br />Usage by location<br /><ul><li>700,000 unique users from over 400 towns across India
  24. 24. 800,000 requests a day
  25. 25. 200+ organizations & developers with apps on txtWeb
  26. 26. 800+ apps currently live</li></li></ul><li>txtWeb – How does it work?<br />It is simple! – SMS “HELP” to 92433 42000<br />It is FREE<br />You will receive a welcome message from txtWeb with tips to help you get started<br />OR<br />You can SMS any of the sample keywords to try one of our already developed apps<br />@wikipedia SMS– to get the Wikipedia entry on SMS<br />@cricbuzz– to cricket live scores<br />@hman – to play hangman<br />@face - to update facebook status<br />@weather – To get info on weather in your city<br />Try over 800 apps on www.txtweb.com<br />6<br />
  27. 27.
  28. 28. What is the App2Fame Challenge 2011?<br />8<br /><ul><li>Exciting prizes to be won
  29. 29. Categories
  30. 30. Judges Choice
  31. 31. Popular
  32. 32. Social Networking
  33. 33. Gaming
  34. 34. Entertainment
  35. 35. Special Category: Social Impact
  36. 36. Student developers
  37. 37. Eligibility for internships with Intuit
  38. 38. Start ups
  39. 39. Eligible to present plan to an expert panel
  40. 40. Important: Your app must be published on txtweb.com to be entered into the Contest
  41. 41. Contest Closes on June 30, 2011</li></ul>www.App2Fame.com<br />
  42. 42. Questions<br />9<br />
  43. 43. txtWeb platform – How it works<br />10<br />High level architecture <br />txtWeb<br />Platform<br />Phone Carrier<br />Internet<br />SMS<br />HTTP<br />SMS<br />HTTP<br />Developer APP<br />txtWeb platform enables creation and consumption of interlinked information through SMS<br />
  44. 44. txtWeb platform – Example<br />11<br />Step1: SMS to 92433 42000<br />Message: dictionary happy<br />Mobile number : 9991211212<br />Step 3: HTTP Request: GET<br />URL:/dictionary? Message=happy & Mobile number: <hash><br />Step 2: Accepts keyword and invokes the App URL<br />Step 4. App<br />Specific logic<br />DeveloperApp<br />txtWeb<br />Platform<br />Phone Carrier<br />Internet<br />SMS<br />HTTP<br />SMS<br />HTTP<br />Externally Hosted Environment <br />Step 5: HTTP RESPONSE: 80<br /><html> Happy is the same as joy </html><br />Step 6: SMS to9991211212 <br />Happy is the same as joy<br />
  45. 45. Why build on txtWeb?<br />Grow your business, connect with your customers in new ways<br />Connect and share content with current constituency via SMS<br />Expand user base - now reach even those without internet<br />Minimal time investment<br /><ul><li>Get an SMS interface for your product or app in a jiffy
  46. 46. No coding work to “integrate” with txtWeb platform</li></ul>Zero infrastructure investment<br /><ul><li>We manage the whole back-end to SMS enable your app </li></ul> <br />Bonus: 900 characters to the user <br /><ul><li>Normal SMS-based solutions send back 160 characters
  47. 47. txtWeb’s unique solution allows for almost 6x more content to be sent back to the user. Simply amazing!</li></ul>12<br />
  48. 48. Platform advantages <br />Simple, easy, open API<br />Platform is programming language agnostic (use what you fancy – Java, PHP, Perl, Python)<br />Platform provides SMS ⇌ HTTP transformation <br />Makes developer’s life simple for delivering web app over SMS <br />Developer focuses on building an HTTP based app<br />No coding work to “integrate” with txtWeb platform<br />Rapid development – Build, test and go live in no time!<br />Emulator provides easy/instant testing<br />Nothing to download for an end-user to use your app – SMS and go!<br />13<br />
  49. 49. What type of apps can I build on txtWeb?<br />txtSite: Get your own site on SMS in less than 5 minutes!<br />Static and structured content<br />Published as information on SMS<br />Zero Code<br />Examples: Restaurant menu/timings, list of holidays<br />txtApp: Can have an app up running in as little as 5 hours<br />Dynamic content<br />Personalized and user session based<br />Implemented as a standard web-based application<br />Programming language independent<br />Examples: PNR status, games , status update Twitter/Facebook<br />14<br />
  50. 50. Building a txtSite– Live demo <br />15<br />www.txtweb.com<br />
  51. 51. How to build a txtApp<br />16<br />Login to http://txtweb.com<br />Click on Build & List my Apps<br />Create a new keyword<br />Map your keyword against an external facing Web URL<br />Click publish<br />Test your app by sending an SMS. Its that simple!!<br />
  52. 52. We are here to help<br />17<br />Resources available on txtWeb.com:<br />Getting Started<br /><ul><li>Tutorials
  53. 53. Videos
  54. 54. FAQs</li></ul>Support Discussions on the Forum<br /><ul><li>Community self-help
  55. 55. Questions will also be monitored and answered by the Intuit team actively</li></ul>Feedback<br /><ul><li>An additional channel to provide txtWebplatform related feedback</li></ul>www.txtweb.com <br />
  56. 56. Questions<br />18<br />
  57. 57. Appendix<br />19<br />
  58. 58. How to build a txtSite<br />Login to http://txtweb.com<br />Click on “Create a txtSit”<br />Create a new keyword<br />Enter in your response text for the keyword created<br />Click publish<br />Test your txtSiteby sending an SMS. Its that simple!!<br />20<br />
  59. 59. Snapshot of “Build and List” apps page<br />21<br />

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