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US TV broadcasters are planning to launch Mobile Video services soon. This slide presentation provides some perspective

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Us mobile tv_slide_set

  1. 1. US Mobile Video Uptake #IN1005040MMT #IN1004670MBS March, 2011 Gerry Kaufhold Principal Analyst, In-Stat [email_address] +1.480.609.4537
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  3. 3. What Future TV Looks Like <ul><li>SIX VECTORS of Growth – a LOT of Moving Parts </li></ul><ul><li>Technology moving to Ultra High Definition and Mobile </li></ul><ul><li>Delivery Systems connecting inside and outside the home </li></ul><ul><li>Audience Fragmentation by Age Group and Income </li></ul><ul><li>Content needs to be re-purposed to flow to all segments </li></ul><ul><li>Advertising needs to be available in real time, and interactive </li></ul><ul><li>Business Models need to adjust to maintain profitability </li></ul>
  4. 4. Network-Based TV Content Next Steps Converged Upstream IP Network In-Home data Net In-Home Broadcast Network Managed In-Home Unified Net Connections to TV Devices This system supports Voice over IP (VoIP) and two-way video conferencing, as well as widgets to share connections, content and services with others Digital Media Players/ Recorders Gaming Console Apple TV/Other STBs HDTV PC Set Top box Broadband modem Home Gateway
  5. 5. Network-Based TV Content for Mobile Source: In-Stat, 6/09 Converged Upstream IP Network In-Band Mobile Data & Streaming Overlay Mobile Data & Streaming Content from a particular end-user’s authorized services Additional Content from specialized mobile services or from the Mobile Internet <ul><li>Mobile Devices: </li></ul><ul><li>Cellular Handsets </li></ul><ul><li>Smart Phones </li></ul><ul><li>Netbooks </li></ul><ul><li>Notebooks </li></ul><ul><li>Mobile Internet Devices </li></ul><ul><li>Mobile Devices (Kindle) </li></ul><ul><li>In-vehicle Entertainment </li></ul><ul><li>Portable Devices: </li></ul><ul><li>iPods, iPads, iTouch, MP3 </li></ul><ul><li>PNDs, Portable Games </li></ul><ul><li>Other Portable Devices </li></ul>
  6. 6. The Mobile Devices In-Stat has a forecast for each of the red dots! And a quarterly device tracker.
  7. 7. Worldwide Phenomenon <ul><li>Japan’s ISDB-T </li></ul><ul><li>Latin America’s ISBVD-T </li></ul><ul><li>US ATSC Mobile DTV </li></ul><ul><li>Analog TV in China, India, Latin America </li></ul>
  8. 8. Worldwide Mobile TV Viewers and Subs Source: In-Stat 2/11
  9. 9. US Mobile DTV Gains Momentum <ul><li>Open Mobile Video Coalition </li></ul><ul><ul><li>Up to 600 Local TV stations on-air by 2011 </li></ul></ul><ul><ul><li>Top 50 DMAs, 98 of top 100 DMAs </li></ul></ul><ul><li>Mobile Content Venture (MCV) </li></ul><ul><li>Mobile DTV Forum </li></ul><ul><li>Mobile500 Alliance </li></ul>
  10. 10. US Mobile DTV Coverage Plans
  11. 11. US Market Set To Take Off <ul><li>Mobile PC-TV Devices </li></ul><ul><li>TVZen Wi-Fi Hot Spot with Tuner </li></ul><ul><li>Emerging Smartphones with Tuners </li></ul><ul><li>In-Vehicle Systems with Mobile Tuners </li></ul><ul><li>Local TV Station Promoting Mobile Services on-air, on-line, and mobile </li></ul>
  12. 12. US Shipments of Tuner Devices Up to 16 million tuner-equipped devices expected to ship during 2014
  13. 13. Mobile Tuner Devices in Use Up to THIRTY MILLION devices equipped with Mobile TV Tuners by 2014!
  14. 14. Related In-Stat Research Worldwide Cellular and Broadcast Mobile TV , IN1004670MBS, July, 2010 World Mobile Silicon TV Tuners in Eight Regions, IN1005040MMT, November, 2010 Future Cellphones: Current User Preferences Drive Future Handset Designs , IN1004741MCM January, 2011 China's CMMB Market Update: Subsidies from China Mobile Activate the CMMB Market, IN1004840CCM, June, 2010
  15. 15. Contact In-Stat Gerry Kaufhold, Principal Analyst Email: Voice: 480-483-4537 Copyright In-Stat 2011. All rights reserved. Reproduction in whole or in part is prohibited without written permission from In-Stat. This report is the property of In-Stat and is made available to a restricted number of clients only upon these terms and conditions. The contents of this report represent the interpretation and analysis of statistics and information that is either generally available to the public or released by responsible agencies or individuals. The information contained in this report is believed to be reliable but is not guaranteed as to its accuracy or completeness. In-Stat reserves all rights herein. Reproduction or disclosure in whole or in part to parties other than the In-Stat client who is the original subscriber to this report is permitted only with the written and express consent of In-Stat. This report shall be treated at all times as a confidential and proprietary document for internal use only. In-Stat reserves the right to cancel your subscription or contract in full if its information is copied or distributed to other divisions of the subscribing company without the written approval of In-Stat.