Foursquare

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Foursquare

  1. 1. foursquare Geolocation as Social Media
  2. 2. About foursquare <ul><li>Location based </li></ul><ul><li>“check-in” </li></ul><ul><li>Social city-guide </li></ul><ul><li>Friend finder </li></ul>
  3. 3. Features <ul><li>Check-in </li></ul><ul><li>User feedback </li></ul><ul><li>incentives </li></ul>
  4. 4. Business <ul><li>Customer rewards </li></ul><ul><li>Real world impact </li></ul><ul><li>Different than other SM services </li></ul>
  5. 5. Foursquare as a Game <ul><li>Urban life=stress </li></ul><ul><li>Game-like incentives </li></ul><ul><li>Badges </li></ul><ul><li>Mayor </li></ul><ul><li>Stress relief </li></ul>
  6. 6. Potential for growth <ul><li>Partner with big businesses </li></ul><ul><li>Increased incentives </li></ul><ul><li>Increased resources </li></ul>
  7. 7. Problems <ul><li>False Check-ins </li></ul><ul><li>Security </li></ul><ul><li>Unintended consequences </li></ul>
  8. 8. Assessment <ul><li>Innovative Service </li></ul><ul><li>Real World Impact </li></ul><ul><li>Devoted users </li></ul><ul><li>Need to modify </li></ul><ul><li>Increase partnerships </li></ul>

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