Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction To Food Photography

a presentation I gave at the #fiddup1 eat&twitt @forelinTLV

  • Be the first to comment

Introduction To Food Photography

  1. 1. Introduction to food photography eat&twitt by @gkamin
  2. 2. What's so special 'bout food photography? ● Art ● Which makes us DO things: ● Feel hunger ● Cook ● Buy a cook book ● Buy a product at the supermarket ● Order a dish (although we don't like restaurants with pix in their menus, but for takeaway and website it's ok ;)
  3. 3. What's so special 'bout food photography? ● Team work: ● Photographer ● Chef ● Food stylist ● Prop stylist ● Client ● Combines studio and outdoors work ● Requires understanding of light and reflections. ● Requires working fast at times (we don't want that ice-cream melting, don't we?) ● Requires improvisation skills ● You get to eat the stuff!
  4. 4. How they used to do it...
  5. 5. How things are done today - angle
  6. 6. How things are done today - tilt
  7. 7. How things are done today – less is more
  8. 8. How things are done today – DOF
  9. 9. How things are done today – colors
  10. 10. How things are done today – raw
  11. 11. How things are done today – location
  12. 12. Light in food photography ● Photography (esp. In the studio) is all about understanding light. ● Size of light source ● Distance from subject ● Diffusing light ● Reflections ● Food looks best under natural day light! ● Shoot next to a window with indirect sunlight (or with a curtain) ● Don't use an on-camera flash ● Make sure the light doesn't come from behind you ● Side light or backlight work best ● Use a reflector if you need to balance lighting and remove shadows
  13. 13. Light in food photography
  14. 14. Stuff to keep in mind when shooting food ● Tell a story – make series of pictures
  15. 15. Stuff to keep in mind when shooting food ● Think like a magazine editor – for a piece you'll need: ● A cover – leave room for logo and text ● A spread – at least one great landscape shot ● Some portraits ● Don't forget to tell the story
  16. 16. Rules were meant to be broken ● Use harsh lights and shadows for drama
  17. 17. Rules were meant to be broken ● Use harsh lights and shadows for some drama
  18. 18. Rules were meant to be broken ● Go back high – shoot from above
  19. 19. Rules were meant to be broken ● Go wild scanwiches.com
  20. 20. Rules were meant to be broken ● Shoot no food at all
  21. 21. Shooting drinks ● Use back light and improvise light tables ● Add some water to make more transparent http://www.diyphotography.net/light-up-the-floor-a-floor-lit-table-top-studio-project
  22. 22. Shooting wine vs.
  23. 23. Shooting wine vs.
  24. 24. Shooting wine vs.
  25. 25. Shooting wine ● Avoid spot lighting – creates a light dot on bottle
  26. 26. Shooting wine ● Make sure you're not reflecting in the bottle
  27. 27. Shooting wine ● What's with this background?
  28. 28. Shooting wine ● Avoid multiple light sources – 2 are enough No fingerprints on the bottle please
  29. 29. Shooting wine ● Make sure you get some light on the bottle
  30. 30. Shooting wine ● Label should be clear, with no harsh lights or shadows on it ● Use a strip light to create that reflection following the bottle's height ● http://www.diyphotography.net/the-diy-strip-light
  31. 31. Where to shoot? ● Restraurants ● Go inside the kitchen or sit on the bar – shoot where the action is!
  32. 32. Where to shoot? ● Restraurants
  33. 33. Where to shoot? ● Restraurants
  34. 34. Where to shoot? ● Restraurants
  35. 35. Where to shoot? ● Restraurants – try to grasp the place's quot;feelquot;
  36. 36. Where to shoot? ● Markets – full of color
  37. 37. Where to shoot? ● Markets – full of people
  38. 38. Where to shoot? ● Markets – full of action
  39. 39. Where to shoot? ● The outdoors – camping, hiking, etc.
  40. 40. Where to shoot? ● The outdoors – camping, hiking, etc.
  41. 41. Where to shoot? ● Factory
  42. 42. Where to shoot? ● Winery
  43. 43. Where to shoot? ● At your butcher's
  44. 44. Where to shoot? ● Any place food is involved: ● The street ● Weddings (but don't shoot people eating – they don't like it, and it's not nice) ● When you travel – you're usually less shy when approaching people, the subjects are more likely to cooperate, and you get to see stuff you don't have at home
  45. 45. Shooting at home ● Basically, you don't need anything special... ...but
  46. 46. Shooting at home ● You better get some props ● Get some stuff from IKEA or something ● Bristol paper and other backgrounds ● Shoot on different surfaces ● Wood ● Floor ● Marble ● Fabric ● Glass ● Get a reflector or improvise one
  47. 47. Shooting at home ● Shoot the process
  48. 48. Shooting at home ● Props
  49. 49. Stuff that comes in handy ● Sprayer
  50. 50. Stuff that comes in handy ● Keep your hands free – use a tripod and a professional fork holder
  51. 51. Stuff that comes in handy ● Get some daylight at night Lowel Ego comes with 5500K bulbs - http://www.lowel.com/ego/
  52. 52. Stuff that comes in handy ● Get some daylight at night Lowel Ego comes with 5500K bulbs - http://www.lowel.com/ego/
  53. 53. Pay attention to the background
  54. 54. Where can I learn more? ●Courses – Weiner, Lailah ●Web resources
  55. 55. Where should I go for inspiration? ● Donna Hay
  56. 56. Where should I go for inspiration? ● Magazines ● Cook books ● Food photographers' websites ● The israelis: – Nelli Sheffer - www.nellisheffer.com – Danya Weiner - www.danyaphoto.com – Daniel Lailah - www.dlp.co.il ● Recipe websites ● http://www.myrecipes.com/recipes/ ● http://www.cookstr.com/
  57. 57. Where should I go for inspiration? ● Blogs – for example – Lara Ferroni ● gallery: http://platesandpacks.com ● website: http://cookandeat.com/ ● Blog + challenge: http://stilllifewith.com/ ● twitter: @StillLifeWith ● Others: ● Cookbook catchall: http://www.cookbookcatchall.blogspot.com/ ● Mattbites: http://mattbites.com/ ● Flickr groups ● Food photography club, Professional looking food photography, Food porn, etc.
  58. 58. thanks It's been a pleasure... Most pictures in this presentations belong to @gkamin and are fully copyrighted.

    Be the first to comment

    Login to see the comments

  • bztwn

    Feb. 1, 2010
  • aldusc

    Jan. 7, 2013
  • ApaturaLilly

    Nov. 24, 2014
  • gomreya

    Mar. 23, 2016
  • yhak1

    Feb. 10, 2017
  • AdhySyaefudin

    Aug. 18, 2017
  • charkueytiow2704

    Mar. 13, 2018
  • rochlyn

    Aug. 26, 2018
  • AsliGuvenc1

    Nov. 25, 2019
  • 48937586

    Jan. 22, 2020

a presentation I gave at the #fiddup1 eat&twitt @forelinTLV

Views

Total views

8,076

On Slideshare

0

From embeds

0

Number of embeds

292

Actions

Downloads

1,333

Shares

0

Comments

0

Likes

10

×