Introduction To Food Photography

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a presentation I gave at the #fiddup1 eat&twitt @forelinTLV

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Introduction To Food Photography

  1. 1. Introduction to food photography eat&twitt by @gkamin
  2. 2. What's so special 'bout food photography? ● Art ● Which makes us DO things: ● Feel hunger ● Cook ● Buy a cook book ● Buy a product at the supermarket ● Order a dish (although we don't like restaurants with pix in their menus, but for takeaway and website it's ok ;)
  3. 3. What's so special 'bout food photography? ● Team work: ● Photographer ● Chef ● Food stylist ● Prop stylist ● Client ● Combines studio and outdoors work ● Requires understanding of light and reflections. ● Requires working fast at times (we don't want that ice-cream melting, don't we?) ● Requires improvisation skills ● You get to eat the stuff!
  4. 4. How they used to do it...
  5. 5. How things are done today - angle
  6. 6. How things are done today - tilt
  7. 7. How things are done today – less is more
  8. 8. How things are done today – DOF
  9. 9. How things are done today – colors
  10. 10. How things are done today – raw
  11. 11. How things are done today – location
  12. 12. Light in food photography ● Photography (esp. In the studio) is all about understanding light. ● Size of light source ● Distance from subject ● Diffusing light ● Reflections ● Food looks best under natural day light! ● Shoot next to a window with indirect sunlight (or with a curtain) ● Don't use an on-camera flash ● Make sure the light doesn't come from behind you ● Side light or backlight work best ● Use a reflector if you need to balance lighting and remove shadows
  13. 13. Light in food photography
  14. 14. Stuff to keep in mind when shooting food ● Tell a story – make series of pictures
  15. 15. Stuff to keep in mind when shooting food ● Think like a magazine editor – for a piece you'll need: ● A cover – leave room for logo and text ● A spread – at least one great landscape shot ● Some portraits ● Don't forget to tell the story
  16. 16. Rules were meant to be broken ● Use harsh lights and shadows for drama
  17. 17. Rules were meant to be broken ● Use harsh lights and shadows for some drama
  18. 18. Rules were meant to be broken ● Go back high – shoot from above
  19. 19. Rules were meant to be broken ● Go wild scanwiches.com
  20. 20. Rules were meant to be broken ● Shoot no food at all
  21. 21. Shooting drinks ● Use back light and improvise light tables ● Add some water to make more transparent http://www.diyphotography.net/light-up-the-floor-a-floor-lit-table-top-studio-project
  22. 22. Shooting wine vs.
  23. 23. Shooting wine vs.
  24. 24. Shooting wine vs.
  25. 25. Shooting wine ● Avoid spot lighting – creates a light dot on bottle
  26. 26. Shooting wine ● Make sure you're not reflecting in the bottle
  27. 27. Shooting wine ● What's with this background?
  28. 28. Shooting wine ● Avoid multiple light sources – 2 are enough No fingerprints on the bottle please
  29. 29. Shooting wine ● Make sure you get some light on the bottle
  30. 30. Shooting wine ● Label should be clear, with no harsh lights or shadows on it ● Use a strip light to create that reflection following the bottle's height ● http://www.diyphotography.net/the-diy-strip-light
  31. 31. Where to shoot? ● Restraurants ● Go inside the kitchen or sit on the bar – shoot where the action is!
  32. 32. Where to shoot? ● Restraurants
  33. 33. Where to shoot? ● Restraurants
  34. 34. Where to shoot? ● Restraurants
  35. 35. Where to shoot? ● Restraurants – try to grasp the place's quot;feelquot;
  36. 36. Where to shoot? ● Markets – full of color
  37. 37. Where to shoot? ● Markets – full of people
  38. 38. Where to shoot? ● Markets – full of action
  39. 39. Where to shoot? ● The outdoors – camping, hiking, etc.
  40. 40. Where to shoot? ● The outdoors – camping, hiking, etc.
  41. 41. Where to shoot? ● Factory
  42. 42. Where to shoot? ● Winery
  43. 43. Where to shoot? ● At your butcher's
  44. 44. Where to shoot? ● Any place food is involved: ● The street ● Weddings (but don't shoot people eating – they don't like it, and it's not nice) ● When you travel – you're usually less shy when approaching people, the subjects are more likely to cooperate, and you get to see stuff you don't have at home
  45. 45. Shooting at home ● Basically, you don't need anything special... ...but
  46. 46. Shooting at home ● You better get some props ● Get some stuff from IKEA or something ● Bristol paper and other backgrounds ● Shoot on different surfaces ● Wood ● Floor ● Marble ● Fabric ● Glass ● Get a reflector or improvise one
  47. 47. Shooting at home ● Shoot the process
  48. 48. Shooting at home ● Props
  49. 49. Stuff that comes in handy ● Sprayer
  50. 50. Stuff that comes in handy ● Keep your hands free – use a tripod and a professional fork holder
  51. 51. Stuff that comes in handy ● Get some daylight at night Lowel Ego comes with 5500K bulbs - http://www.lowel.com/ego/
  52. 52. Stuff that comes in handy ● Get some daylight at night Lowel Ego comes with 5500K bulbs - http://www.lowel.com/ego/
  53. 53. Pay attention to the background
  54. 54. Where can I learn more? ●Courses – Weiner, Lailah ●Web resources
  55. 55. Where should I go for inspiration? ● Donna Hay
  56. 56. Where should I go for inspiration? ● Magazines ● Cook books ● Food photographers' websites ● The israelis: – Nelli Sheffer - www.nellisheffer.com – Danya Weiner - www.danyaphoto.com – Daniel Lailah - www.dlp.co.il ● Recipe websites ● http://www.myrecipes.com/recipes/ ● http://www.cookstr.com/
  57. 57. Where should I go for inspiration? ● Blogs – for example – Lara Ferroni ● gallery: http://platesandpacks.com ● website: http://cookandeat.com/ ● Blog + challenge: http://stilllifewith.com/ ● twitter: @StillLifeWith ● Others: ● Cookbook catchall: http://www.cookbookcatchall.blogspot.com/ ● Mattbites: http://mattbites.com/ ● Flickr groups ● Food photography club, Professional looking food photography, Food porn, etc.
  58. 58. thanks It's been a pleasure... Most pictures in this presentations belong to @gkamin and are fully copyrighted.

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