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  1. 1.
  2. 2. Presented By:<br />Gaurav Jain, Deepak Vats,<br />Hitesh Kumar & Sourabh Sharma<br />Of<br />BBA(MOM)<br />Bhai Parmanand Institute Of Business Studies<br />(GGSIPU)<br />
  3. 3. Contents<br /><ul><li>ERP
  4. 4. Advantages of ERP
  5. 5. ERP Application in Various Marketing Modules
  6. 6. Risks of ERP
  7. 7. Question-Answer Session</li></li></ul><li>What is ERP?<br />
  8. 8. ERP<br />ERP stands for Enterprise Resource Planning<br />ERP Packages are Integrated Software Packages<br />ERP Packages were made to target Manufacturing Industry<br />ERP Software are designed to eliminate Complex & Expensive Links<br />ERP Software is a Mirror Image of the Major Business<br />
  9. 9. What are the Advantages of ERP?<br />
  10. 10. Advantages of ERP<br />Business Integration<br />Flexibility<br />Better Analysis and Planning Capabilities<br />Use of Latest Technology<br />
  11. 11. What are the Application of ERP in Marketing?<br />
  12. 12. Application of ERP in Marketing <br />Marketing Resource Management<br />Campaign Marketing<br />E-mail Marketing<br />Trade Promotion Marketing<br />Lead Management<br />Market Analysis<br />Web-based Marketing Surveys<br />Self-Service Portal<br />
  13. 13. What are the Risks in ERP?<br />
  14. 14. Risk of ERP<br />People Issues<br />Process Risks<br />Technological Risks<br />Implementation Issues<br />Operation and Maintenance Issue<br />
  15. 15. Question-Answer Session<br />
  16. 16. Hope You Appreciate Our WorkThanks For Your Kind Attention<br />