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Wordcamp Chicago: How to Hire Designers, Developers, SEO experts, hosting companies

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An overview of what to look for in hiring for your website design and development. Given at WordCamp Unconference 2011.

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Wordcamp Chicago: How to Hire Designers, Developers, SEO experts, hosting companies

  1. 1. How to Hire(Designers, developers, SEO experts, hosting companies, etc.) for Your Website Lisa Ghisolf, Gizmo Design, Inc.
  2. 2. Why Hire Someone Else?
  3. 3. • Time & costs• Education • Expertise • Experience• They “get” it — process, psychology, best practices• Partners in process
  4. 4. Process• Set up project schedule• Get estimate & explanation of billing practices• Sign contract• Concepts, revisions• Be honest about your feedback, functionality
  5. 5. Basics• Learn a little — “Dummies”• Finished projects/portfolio• Deadlines vs. hours billed• Recommendations — LinkedIn, friends• Map your project
  6. 6. Map your project• What you need, pathways: sitemap• What it has to do: phased functionality aligns with business objectives• What lives on each page: wireframes
  7. 7. HI22C0 @"#$/&(VWX(,(;ROE(YZ[(YZVV ( Globals [on every page] 4$J*3A(4/5$3A K"L#(M(9/&D$.$/&# 0"*3< 0$."(L*) :/L" !"#$%&" P<*.Q# 0</) 95/.<$&% 0</"# 7*%# =8%%*%" B33"##/$"# H"&Q# P/L"&Q# B>/8. 75/%S 98#./L" 4"##S HA( HA( HA( $ (&D"N & ( "F * ( 55 . ( *J"5 0"J$3" ( "D$* ( L B33/8&. P$#<5$#. 9*. D ( $*A !"#$%&"#(B,(6 !"&$L 7"5.# :$#./A ID" #.*.8# (!"#$%&"#(>A(3*."%/A I8."F"* G5/J"# 9/&.*3. 0<$))$&% O"F(.<$#(#"*#/& ="*.<" -"A3<*$&# EJ"&.# TBU# HA(D"#$%&"# 4*&.# 08&%5*##"# 4<$5/#/)<A 0</.# 98115$&?# 08$.$&% RL>"55*# !"#$%&"()*%"#+ ,-$./& ,0."1*&/(2$33$ 0)/.(3/*.# P*55".# ,4*5(6$5"$,78&"55/(983$&"55$ ,:8%/(7/## :*.# ,6$55$ ,;/<&(=/>> ,6*&"55* 03*J"#S(F*)# ,7$/&$ ,;*3?(@$3./ ,=83$*&/(7*>"* ;"F"5A KEY ,!/53"(48&.* Blog ,7*>A5/&" Calendar ,B&%"5*(9*)8.$ ,C5(7$#/&." Regular pages ,B51"D(!8&<$55 Dynamically created pages ,EDF*D(G""&( ,C&$#(H"*$& 9*8#/
  8. 8. =,&02% 93*:22"7+ ;,#.),0*&+*:22"7+ 93*<&0 !"#" 6,).#+,0) )%"/*&!! 2!"%.+# )%",) 8&#) !7##&#, &22,))"0.,) 4,+() $"4,+() &8"7 4,6.& 0&1,!*6.&03 %"4, 2&8.+,*$-2!"%.+#*!.+@.+#*"7-0"&.+#*.4#) $%&()*+,$-+,$*%.)*),&)"+ !&,)*0&1,!*8!"#*/") ).#+*7/*>"0*"70*,?+,$)!,,0/0.1&23*/"!.23 ,04)*5*2"+6.."+) ).,*4&/ 27)"4,0*),01.2, 2"+&2*7) %"4,
  9. 9. Designers• Portfolios reflect a style you like? Not just making things “pretty”• Working with CMSs, developers or just print?• Put adjectives & examples to what you like & dislike
  10. 10. Developers• What type of developer do you need?• Mind map• Phase your project with milestones• Deadlines vs. hours billed
  11. 11. SEO• SEO or SEM?• “Guarantees”• Similar markets
  12. 12. Hosting & domains• Don’t spend more on domains• Don’t be fooled by ‘Domain Registry of America’• Ask your developer before purchasing hosting; cheapest is not best!• Cloud hosting is expandable
  13. 13. Any questions?Lisa Ghisolfwww.gizmo-design.com@gizmodesign312.545.9235 > info@gizmo-design.com

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