NetworksLinkedIn Is your proﬁle fully ﬁlled out? Share blog posts Interact on groups: Try sharing content Reach out to your network Status updates: Keep professional Recommendations: Get and give Answers Apps: Legal Updates with JD Supra, WordPress (or other blogs), Slideshare, events,
Twitter Leverage your own content Follow news & retweet Social referrals Engage in discussions & build network Be unpredictable (your lunch)Facebook Brand awareness Business page Lawyer proﬁles Share events, keep it updated, imagery is important
Why?It’s not a fadShare expertise, show transparencyStrategically engage clients, potentials in dialogueRaise visibility in legal communityReputation managementGrow SEO ranking
RoadblocksLegal & ethical issues: Privacy, intellectual property,disclosureClient solicitation, advertising rulesTimeDoes it even work?Can’t teach an old dog new tricks
What to share?Recent rulingsCases you’re not involved withNews media relevant to your expertiseTopical topicsYour lunch?
Where to start? Strategy Are your clients out there already? Who are your potentials? Where do they network? Tag your content for the unknown audience Integrate into your website, business cards, marketing materials Engage, don’t talk “at” your audience! Who speaks for the ﬁrm? Develop a social media policy
Time, managedSet up time to research & write up posts For blogs, editorial calendars work wondersAutomate posts to networks with tools like HootSuiteor TweetdeckPush updates to your phone for quicker response toinquiriesLet team members create contentCheck out analytics — what works, what doesn’t?
Overall Don’t underestimate the power of social media Develop an action plan that you can ﬁt into your schedule and most importantly, that ﬁts your persona Measure your actions Have fun!