Let’s face it: Website projects can no longer be defined by a boilerplate process. Evolving your website along with your organization can drive participation among all of your users: Staff, volunteers, donors, the board, and constituents. Driven by the buzzy “design thinking,” we can use a more nuanced approach that thinks of your end user first, and powers far-reaching results for your website projects. So how do you bring design thinking into your organization? From leading brainstorming meetings that are actually useful, to getting real-world feedback and buy-in from IT and other stakeholders, we’ll review common and uncommon methods and their outcomes.