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Presentation to IOF
Fundraising Conference

Trust fundraising in the
current context
Cathy Pharoah
CGAP, Cass Business Sch...
CHALLENGES
demand increasing – more hungry mouths
statutory funders – looking towards trusts
a) policy implementation
b)...
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
dark
matter

major new family gifts

nebulae
emerging
stars

spending out

n

spectactular
growth

giant
stars
www.shaw-tr...
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
Few easy answers
One easy bit…Read the Guidelines; Get the spelling, the names right!
Sympathise with trusts’ problems –...
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Trust Fundraising in the current context: IoF presentation CP Oct 2013

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Professor Cathy Pharoah's presentation to the Institute of Fundraising (UK) includes the latest trends in giving by family foundations including views on the direction of strategic change.

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Trust Fundraising in the current context: IoF presentation CP Oct 2013

  1. 1. Presentation to IOF Fundraising Conference Trust fundraising in the current context Cathy Pharoah CGAP, Cass Business School 07.10.2013
  2. 2. CHALLENGES demand increasing – more hungry mouths statutory funders – looking towards trusts a) policy implementation b) collaboration, gaps supply slowing unmet need PRESSURE TO DO IT ALL BETTER funder engagement/ operational strategic funding outcome/impact/ results orientation social investment approaches www.shaw-trust.org.uk
  3. 3. www.shaw-trust.org.uk
  4. 4. www.shaw-trust.org.uk
  5. 5. www.shaw-trust.org.uk
  6. 6. dark matter major new family gifts nebulae emerging stars spending out n spectactular growth giant stars www.shaw-trust.org.uk
  7. 7. www.shaw-trust.org.uk
  8. 8. www.shaw-trust.org.uk
  9. 9. www.shaw-trust.org.uk
  10. 10. www.shaw-trust.org.uk
  11. 11. www.shaw-trust.org.uk
  12. 12. www.shaw-trust.org.uk
  13. 13. www.shaw-trust.org.uk
  14. 14. Few easy answers One easy bit…Read the Guidelines; Get the spelling, the names right! Sympathise with trusts’ problems – we’re all in this together Think about how funder might prioritise Big focus on need and evidence of how you will make a difference Innovation? – not necessarily problem-solving, how using resources What you/ Funder uniquely brings, why funding source matters Evidence of long-term thinking Highlight the total package the organisation offers, plus links, networking, knowledge-sharing www.shaw-trust.org.uk

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