Social media manual for canadian health librarians 2012


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Social media manual for canadian health librarians 2012

  1. 1. Social media for health librarians1: a manual to support your learning A online workshop for the Ottawa Valley Health Libraries Association (OVHLA) May 3rd2012 1:00 – 4:00 pm EDT Health librarians, instructors: Dean Giustini (@giustini) Daniel Hooker (@danhooker)1This continuing education (CE) course was approved by CHLA / ABSC from 2007 to 2013.
  2. 2. Table of contents PageIntroduction Workshop agenda 2 Introduction to learning materials 3What is social media? Definition(s) 4 Social media in health libraries and healthcare 5Descriptions & further readingBlogs 6-7Wikis 8-9Twitter &other information-sharing tools 10-11Social networking 12-13Questions &exercises Map social media to your needs 14 The POST method 15 POST method implementation plan 16 Using social media: tips and best practices 17Author contact information 18Evaluation form 19 All materials used in this workshop are available on thispage:,_Social_media_in_health_libraries,_May_2012___________________________________________________________________________ 1 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  3. 3. Workshop Agenda Time (est.) Topic Content 1:00-1:15 ~ Overview of Webex, presenters, Welcome - DJH (15 minutes) learning objects&agenda ~ Definitions, trends and features of social media in 2012 1:15-1:30 Introduction to social media- DG (15 minutes) ~ Range of social media tools used in health libraries &their communities 1:30-1:55 Blogs& wikis– DJH / DG ~ Blogs &wikis are primary ways to publishon (25 minutes) (Creation) the web 1:55-2:20 Information-sharing - DG ~ Newer tools such as Twitter make it easier to (25 minutes) (Exploration) find &share information ~ Community building is at core of social 2:20-2:45 Social networking - DJH media; social networking (25 minutes) (Collaboration & connection) creates&supportspeople, especially in health 2:45-3:00 Question: how do these three above Coffee Break (15 minutes) categoriesblend together? ~ Mobile access (iPhone & iPad) to social 3:00-3:20 media is hugely popular Mobile devices &access issues - DJH (20 minutes) ~ Making your library mobile-friendly ~ What is the future of social media? 3:20-3:40 Building the “evidence base” (20 minutes) in social media - DG ~ How can librarians guide the development &adoption of emerging technologies? 3:40-4:00 Questions- DG Open microphone (20 minutes) Post-workshop Evaluation Questionnaire___________________________________________________________________________ 2 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  4. 4. An introduction to social mediaBackground This online session is an introduction to the use of social media tools such as Facebook,LinkedIn & Twitterfor health librarians. The instructors are bloggers and regularusers of socialmedia in their daily information practices – they alsousesocial mediaviatheir desktopsandmobile devices. Various methods to using social media will be discussed for beginners and moreadvanced users during theworkshop, which will consist of lectures, powerpoint presentationsand group discussions (and, if technically possible from your location, hands-on learning). During the workshop, several social media trends will be discussed and made relevantfor participants. These trends include social networking, blogging, microblogging and contentgenerationusing social media. The pros and cons of using social media in health care will bediscussed, and a range of resources and weblinks to reading and research will be provided.Learning objectives To introduce social media including blogs, wikis, Twitter and Facebook and outline their use in health libraries in 2012 To provide examples of social media used by health librarians in Canada and the US To engage health librarians in discussion of the advantages and disadvantages of social media using practical examples from health care and health library contexts To begin a discussion about best practices in using social media in health librariesSkills gained during workshopBy the end of this course, participants will: • Be able to list and understand the core components of major social media tools useful for health librarians and their patrons • Have practical examples of ways to implement social media effectively in health libraries • Understand issues in social media implementation such as audiences, goal setting, measurement and • Discuss the impact of new social awareness services in health and medicine, and engage in thinking about future trends___________________________________________________________________________ 3 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  5. 5. What is social media? " media or web 2.0 is the use of digital media, via desktop, mobile and all interconnected web devices, to collaborate,create content and formself organizing communities.”Typical aspects of social media include the ability to: 1. Establish a profile and create content in the form of text, photos, audio, or video 2. Establish a network; “friend”or follow otherpeople 3. Share, tag, rate, comment on, or vote on content created by others.“Social media is also used to describe the online technologiesand practices that people use toshare content,opinions, insights, experiences, perspectives …” Types of social media The Power of “10” Virtual Worlds Rating services Location-based media Image: 4 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  6. 6. Social media in health careSocial media tools are used in health careand health research in the following areas:  Recruitment for clinical trials  Professional development and training  Inter-professional communication and collaboration  Medical procedure, biopsy and other training simulations  Illness support groups; health advocacy  Development of interactive, self-management tools for the improvement of chronic conditions (e.g. smoking cessations, weight loss, diabetes)  Raising public health awareness (e.g., vaccines, H1N1)  Infectious disease monitoring / i.e. flu tracking Social media in health libraries • EBM Librarian • European Association for Health Information and Libraries (Web 2.0 Taskforce) • McGill Library Global Health Resource Guide • Pinterest is an online pinboard to organize & share your thoughts with people o Marie Ennis-OConnor, a PR professional passionate about leveraging the power of social media 5 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  7. 7. BlogsDefinition: A blog (short for “weblog”) is a free, easy to publish, website where authors shareinformation, ideas and media in a sequential or chronological order. Blogs may be authored byone or more writers and provide forums for conversation, debate and reflective practice.Key characteristics:  Often open and free to access  Facilitate two-way interaction (e.g., allow visitors to leave comments)  Published and syndicated using Really Simple Syndication (RSS)  RSS feedsare collected and displayed using tools like Google Readerand Bloglines RSS symbolBackground: The blog evolved from online diaries in the 1990s when users wrote accounts oftheir personal lives. Now, blogs provide web links, photos, video, sound, slide presentations,PDFs and animations, and are essential in creating content. Blogs are also now staples of majornews publications, magazines, academic journals, and other large traditional sources ofinformation. Two of the most popular blogging platforms areWordPress andGoogle’s Blogger. A2008 (peer-reviewed) article on medical bloggers noted: “Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people thinkare major motivators for bloggers. Medical bloggers frequently pick up new stories from the mainstream media… [and, as a result] influence medical and health policy”(Kovic, 2008) Top Fifty (50) Health and Medical Bloggers 6 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  8. 8. Blogs (cont’d)Aims: Individual blogs serve to improve communication, foster discussion and reflectionbetween actors in healthcare systems (e.g., doctors, allied care providers, and patients). Theyare commonly used in (continuing) medical and health education.Challenges: Two major barriers in blogging stem from large numbers of blogs and bloggers, andthe challenges of verifying a bloggers identity. Some medical bloggers say that there has been adrop in blogging interest due to hybrid blogging and social networking tools like Twitter.Ethical issues:The quality of information on blogs is diverse and linked to authors and theirreputation on the health blogosphere. Two not-for-profit groups - The Health on the NetFoundation and The Healthcare Blogger Code of Ethics - foster ethical conduct and high qualityinformation. Both “endorse” bloggers through an electronic ribbon systemas criteria are met bythe blog. The ribbons are subsequently embedded into the blog by its authors.Further reading: BMJ Blogs Grand Rounds (A summary of the best blog posts for the week) Kovic I, Lulic I, Brumini G.Examining the medical blogosphere: an online survey of medical bloggers. J Med Internet Res. 2008. Mesko B. How to create and manage a medical blog. create-and-manage-a-medical-blog/inside-the-medical-blogosphere/___________________________________________________________________________ 7 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  9. 9. WikisDefinition: Awiki is a website where content can be quickly and easily edited. They are used tosupport collaboration and feature multimedia such as slides, photographs and video. Somewikis allow anyone to edit but others are password-protected. The openness and accessibility ofwikis make them somewhat controversial due to open editorial policies and weak safeguards.Also, a wiki is: …a collaborative web site where each visitor can participate in the editorial content…Background:The best-known wiki is Wikipedia with ~4 million articles in English. Several wikishave available in medicine such asAsk Dr Wiki,Ganfyd (UK),Medpedia (US). characteristics of wikis:  Open, collaborative, easy to use and dynamic  A ‘living document’; designed to share knowledge, research and collections of resources  No knowledge of HTML is needed. Some simple coding may be necessary to format pages but visual editors are now often used.Aims:  Wikis are used to assemble and present information on specific topics (e.g., Wikipedia)  Wikis can be used to centralize information, create communal knowledge and provide opportunities for team building and knowledge creation.  Wikis provide an environment where communities of learning and practice can be developed and so that researchers can share ideas and peer-review manuscripts  Wikis may be used for note-taking at meetings, journal clubs and discussion groups___________________________________________________________________________ 8 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  10. 10. Wikis (cont’d)Challenges: “ is required to make people comfortable when using wikis; collaborators or teams should be given incentives of some kind to contribute.” HLWIKI Canada “...the very process of collaboration [on wikis] leads to a Darwinian type survival of the fittest[and] these resources can be assured through careful monitoring... Empirical research is needed [however] to build our pedagogic evidence base about these tools in the context of medical/health education”(Kamel Boulos, 2006) sites and platforms:  Ask Dr Wiki (US),Ganfyd (UK),Medpedia(US),MedSkills wiki project (Europe)  Mediawiki – locally-hosted, same software that Wikipedia is built on  Wikispaces&PBworks easy “cloud-based” wikis (no local maintenance of software)Further reading:  Murray S, Giustini D, Loubani T, Choi S, Palepu A. Medical research and social media: Can wikis be used as a publishing platform in medicine. Open Medicine.2009;3:121–2.  Younger P. Using wikis as an online health info source. Nurs Stand. 2010;24(36):49-56.  Zickuhr K, Rainie L. Wikipedia, past and present. Pew Internet & American Life Project. January 2011. 9 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  11. 11. TwitterDefinition: Twitter is a “microblogging” service that allows networks of users to send shortupdates to each other in less than 140 characters. In 2012, it is considered one of the fastestgrowing social networking sites after Facebook.Consequently, Twitter is a global platform forinformation dissemination, social networking and real-time communication.Background: Launched in 2007 as a tool for personal updates shared by cell phone, Twitter hasexpanded in popularity due to its simple way to connect with others. Twitter has an estimated190 million users, generating 65 million tweets a day and more than 24 billion search queriesper month. Today, Twitter allows for updates to be sent using SMS but has expanded to includesoftware for the Web as well as smartphones (e.g. iPhone, Android, Blackberry).Key characteristics:  Platform for sharing short updates (tweets) of 140 characters or less  Tweets often include links (URLs) or “mentions” of other Twitter users  Personalized homepage (stream) includes updates from people you choose to follow  By including a topic keyword preceded by a ‘#’, users can find and track only those tweets related to a specific topic (e.g. #ehealth) or event (e.g. #ovhla12)  All tweets are public by default, but may be made privateUses:  Sharing links and opinions about news/literature (e.g. blog posts, literature)  Short conversations with other users and sharing of personal/professional expertise.  Finding and collecting a broad view of current news and important events in real-timeChallenges:  Detailed conversations and debate are difficult in 140 characters  Tweets are meant for consumption by the public; some may be uncomfortable with the “broadcast” nature of Twitter  Spam and fake accounts are common. Requires proactive maintenance of your followers___________________________________________________________________________ 10 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  12. 12. Twitter (con’t)Recommended Twitter users in health libraries: @Berci: Medical doctor, founder of, health 2.0 consultant, blogger, Second Life resident, Wikipedia administrator doing PhD in genetics Canadian health librarians that Twitter @DrVes: Assistant Professor at University of Chicago, Allergist/Immunologist, Internist Former Cleveland Clinic Assistant Professor and NEJM Advisory Panel Member @pfanderson: single mom, emerging technologies librarian, ehealth, informatics, searchengines, web2.0, MODERATE, ♫, quilts/yarn/origami, food, iaido. @laikas: Medical Librarian, scientist, mom, wife and human Build your Twitter network hashtags:A hashtag is a commonly used way to index or “tag” conversations to find relevant informationon Twitter with ease. #hcsm: “Healthcare communication and social media” #hcsmca: Healthcare communication and social media in Canada #med2: Medicine 2.0 Other hashtags to explore: #ehealth, #healthlit, #pharmaFurther reading:  Baumann P. 140 Health Care Uses For Twitter.  Chew C, Eysenbach G. Pandemics in the age of Twitter: content analysis of tweets during the 2009 H1N1 outbreak. PLoS One. 2010;5(11):e14118.  Hawn C. Take two aspirin and tweet me in the morning: how Twitter, Facebook and other social media are reshaping health care. Health Affairs. 2009;28(2):361-368.  Mandavilli A. Peer review: trial by Twitter. Nature. 2011;469(7330):286-7.Other Information sharing tools: Slideshare “…like a YouTube for presentations and PDFs” “Pinterest for Academics”. Slideshare presentation Tumblr for libraries than-porn-tumblr-for-inviting-participation-and-conversations-for-learning/___________________________________________________________________________ 11 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  13. 13. Social networkingDefinition: A social networking service is an online platform that focuses on building socialrelations among people, whoshare interests, backgrounds or activities. Social networking sitesallow users to share ideas, activities, events, and interests within their individualnetworks.Most social network services are web-based and provide means for users to interactover the Internet, such as e-mail and instant messaging. – WikipediaBackground: Web-based social networking services make it possible to connect people whoshare interests and activities across political, economic, and geographic borders. Beginningprimarily as social systems that mimicked offline social structures (i.e., connecting people whohad already met in a non-digital environment), increasingly social networks are being builtbetween people who share things in common, but have no prior connection to one another.Key characteristics: A social network service consists of a profile of each user, social links and other services Digital objects are shared and commented on; a digital community can be created User profiles provide sections dedicated to comments from friends and others Users often have the ability to create groups that share common interests or affiliations, upload or stream videos and hold discussions A recent social networking phenomenon is Location-based social networking sites that attempt to provide more context to your local environment, using GPS.Opportunity: Since library work inevitably involves interactions with communities of users,social networking is a digital extension of our liaison activities. This work may be moreimportant in the years ahead given the ubiquity of online access, the limited use of physicallibraries, and the need to share knowledge with our clients, and each other.For example, Library Thing is a library social networking site. It offers a place for members toregister the books they are reading, and promotes social interaction, book recommendations,self-classification and monitoring of new books.___________________________________________________________________________ 12 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  14. 14. Social networks (con’t)Challenges: One of the problems withmany SNSs is personal data collection.Along with yourconnections and interactions on the site,your personal data is oftensold to advertisers. SNSsprovide mechanisms to create personal pages and create content such as digital photographs,music, short videos and more. Networks form around this content, and members link thesepages to their friends’ content while searching for new friends. But, it is not always clear who“owns” the information shared on social media sites, and to what ends it is being used.Social networking: Facebook: world’s largest social network (900 million members) LinkedIn: social network primarily for business contacts and working professionals Foursquare: location-based social network based on “checking in” to local businesses and locations using your GPS-enabled smartphone Highlight: “ambient” location-based social network that tracks your movements continuously and provides updates about who is near you as you move aroundFurther reading: Babad M. Facebook’s percentage of population is mind-boggling. Globe & Mail. 23 April 2012. Use of Facebook in academic health sciences libraries. J Med Libr Assoc. 2009; 97(1): 44–47A. Online social networks in Healthcare and Libraries healthcare-libraries Phillips NK. Academic library use of Facebook: building relationships with students. J Acad Librarianship. 2011;37(6):512-522. • Garner J, OSullivan H. Facebook and the professional behaviours of undergraduate medical students. Clinical Teacher. 2010;7(2):112-5. • MacDonald J, Sohn S, Ellis P. Privacy, professionalism and Facebook: a dilemma for young doctors. Medical Education. 2010;44:805–813.___________________________________________________________________________ 13 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  15. 15. Map social media to your needsSocial media may allow you to: 1. Create customized information streams from people you trust – to deal with information overload 2. Share‘real-time’ information and evidence with your networks 3. Create shared value (esp. wikis) 4. Exchangeinformation on the go, particularly with mobile devices 5. Engage in daily, informal learning ("spaced education") 6. Do some work in knowledge translation; talk about medical evidence in plain language 7. Share informal feedback and ideas for “peer review” 8. Develop digital “communities of practice” 9. Extend research beyond reach of traditional healthcare information channels 10. Contribute to evidence-based web 2.0 11. Develop fluency in thedifferences between forms of social media (and other forms of communication medium/message) 12. Evaluate the technologies and literacies of using these tools 13. Practice writing skills and see how your writing (and thinking) changes with participation 14. Use Twitter for a time to get a sense of being connected but understanding your network on different levels 15. See patterns emerge on the social web over time 16. Make connections with people to form a network by connecting to existing relationships or by creating new relationships 17. Understand how social media spaces influence your digital identity 18. Position yourself, and your library, as a resources for advice and technological expertise___________________________________________________________________________ 14 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  16. 16. Social media framework:POST Method2POST stands is an acronym that stands forPeople, Objectives, Strategy and TechnologiesPOST is a good way to define yourobjectives and priorities in using social media. By identifyingparts of your personal social media strategy, you can clarify a clearer vision and purpose foryour use of social media. By havingappropriate goals, strategies and tools, you are more likelyto have a positive experience using social media as a health researcher.P is for PeopleWho are the people you want in your network?Imagine you were entering health and want tobuild a network of contacts. You have many choices about who to get to know, whichorganizations to join, and which meetings to attend.Do you wantmentors, colleagues, strategicpartners, researchers, physicians orother health providers?O is ObjectivesWhat are your primary objectives for using social media? Your objectives must be clearlyformulated. Your objectives can be to support existing research, networking andcommunication with collaborators, introducing a new project, etc.S is StrategyWhat social media strategy will you use? How will you find and create content to share withyour network? Are you trying to improve communication between research team members orare you looking to advertise a product? Is your organization in an exploratory phase? Or are youready to establish guidelines or writing a policy for your employees?T is TechnologyWhat technologies will you use? Many toolsarechosen depending on the goals of the user. Willyou have a blog and a Twitter profile? Will you explore LinkedIn andFacebook, or start awiki?Consider your People, Objectives and Strategy to select the tool(s) that suit your needs. BONUS: M is for MethodAdvanced users may consider adding an “M” to POST forMETHOD or MEASUREMENT. Will youtrack your social media use? Social media metrics, analytics and influence tools can be used togather information on how people are interacting with your social media profiles.2 The POST Method is taken from “Groundswell: Winning in a World Transformed by Social Technologies” byCharlene Li and Josh Bernoff 15 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  17. 17. POST MethodImplementation PlanSocial media project _____________________________________________________________Organization | Department _______________________________________________________Implementation date ____________________________________________________________(P) – PeopleWith whom do you want to communicate?Who will be reading and commenting on your socialmedia? Who are you trying to engage?(O) – Objectives (or purpose)Why do you want to establish a digital presence? What do you want to accomplish? What doyou plan to achieve with this social tool? Inform? Encourage dialogue? Share information?What kind of information? How will this differ from your primary Web site?(S) – StrategyHow will you ensure your strategy will be successful?(T) – Technology (tools)Which social media tool will you use?(M) – Methods • Who will manage and maintain your accounts? Who will be your administrator? • How will you measure success? What metrics will you use? • How often will the tools you selected be updated? (Depending on type of tool, updates may be expected frequently.) • How will you promote your social media presence? • How will you make connection to your official web sites?___________________________________________________________________________ 16 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  18. 18. Using Social Media: Tips and Best Practices  Ask yourself: who is your audience? Who do you want to include in your network?  How much interaction do you want?Once in a while, every day?  Do you want local, national or international contacts in your network?  Do you want synchronous or asynchronous contact? Or a mix?  Find out whether the learning curve with social media is sharp and find a buddy  Do you want to start a blog? A wiki? How much upkeep is required?  Select your social media tools based on your needs, or needs of your organizationStart (and keep) it simple  Start with reading some of the literature  Start following a few blogs  Start with basicactivities and test the digital space(s)Be yourself  Be honest about who you are, your knowledge, your limitations–earn respect  Own up to any gaffes  Do not use pseudonyms or false identities  Ensure that you are familiar your privacy settings  Not much different than email, or conversations face-to-face!Participate and share  Networks are built on trust and reciprocity  Others want to hear from you! Be willing to contribute to the conversation  Connect with any people you know first, and ask them how to get startedKeep up to your network  Know what people in your network are saying, and what they might want  Let people know what you think  Share (or re-share) something new or exciting a few times a weekChoose what tools you want to use  Find tools and approaches that fit for you and that you enjoy  Use the POST method or devise your own framework  Keep in mind many tools (Blogs, Wikis and Twitter) can work together___________________________________________________________________________ 17 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  19. 19. Health librarian coordinates: Dean Giustini UBC Biomedical Branch Librarian UBC Library Continuing Education, HLABC Wiki: Daniel Hooker Marketing and Communications Coordinator UBC eHealth Strategy Office Communcations, HLABC @danhooker All materials used in this workshop are available on our wiki:,_Social_media_in_health_libraries,_May_2012___________________________________________________________________________ 18 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012
  20. 20. Workshop Evaluation (Circle your response to each item) 1. This workshop met your expectationsStrongly Agree Neutral Disagree StronglyAgree Disagree 2. Thepace of the workshop was appropriateStrongly Agree Neutral Disagree StronglyAgree Disagree 3. The workshop content was relevant to evidence-based practiceStrongly Agree Neutral Disagree StronglyAgree Disagree 4. The materials distributed for the workshop were usefulStrongly Agree Neutral Disagree StronglyAgree Disagree 5. I would like to try social media as a result of this workshopStrongly Agree Neutral Disagree StronglyAgree Disagree 6. The most useful things I learned during this workshop were: 7. If you want the facilitator to follow-up with you on any of the topics covered in this workshop; please leave your contact details below:___________________________________________________________________________ 19 Social media for health librarians: a manual to support your learning Giustini, Hooker | OVHLA May 2012