Harnessing web 2.0 in pathology


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My part of our 2010 ASCP presentation in SF

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  • This is a great presentation highlighting different sites that are addressing the important problem of helping scientists and doctors collaborate effectively. I am the co-founder of a start-up, Quartzy (http://www.quartzy.com) that tackles a related problem.

    On Quartzy, research scientists can manage and maintain their reagent and chemical inventories online and share them with their lab-mates. They can also send orders to their lab-manager with a few clicks and lab-managers can respond to orders from all lab-mates in a convenient fashion.

    Quartzy allows scientists to find things quickly in their lab, save time while ordering, avoid duplicate orders and more. We also have similar functionality for managing shared facilities and protocols.

    There is nothing to install since the software is all online. Quartzy has been active for more than a year and has thousands of scientists using the site to manage their labs!
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  • I believe that there is an “.. urgent need to find solutions to support information exchange and data sharing from research laboratory to the clinical environment and on to the broader community … Web 2.0 may be a possible solution for you“
  • Social media is clearly changing clinical practice and research
  • http://medicine20.crowdvine.com/ Is web 2.0 for you? Why use web 2.0 as a platform? To tell others your story, talk bout your work, your company, your profession
  • http://medicine20.crowdvine.com/
  • We should be able to navigate the ecosystem of the web Social media is clearly changing clinical practice and research Web 2.0 can help people collaborate and work together Can help health professionals form communities of practice Web 2.0 is a platform to bring patients & physicians together
  • What does the Facebook page achieve? The Facebook page provides Abbott Laboratories with a platform for telling people in its network of stakeholders (who have identified themselves as ‘fans’) about updates and ideas. This engages those who share an interest in laboratory science. Traffic is also driven to Abbott’s campaign websites labsarevital.com and labsciencecareers.com.
  • RSS Feeds reduce overload in your email inbox. By-pass spam Quicker and easier to scan and spot individual headlines within an alert or newsletter and decide what is relevant. Can set up filters to pick up stories that mention the topics you are interested in You control when you receive and read the feeds Easier to “unsubscribe”.
  • Examples of the range of possible social tools that help to manage information
  • KevinMD is known as ‘social media’s leading physician voice’
  • Privacy settings are fine, but you need an anonymizer also
  • Quintessential use of web 2.0 in medicine - NEJM
  • Google has changed the whole landscape and is now a Web 2.0 company
  • Jay Parkinson is a very web-savvy doctor and his patients contact him by MSN, Google Talk or video chat.
  • Be smart, be social Having a robust social network of highly intelligent people with similar interests means that high yield information is ‘pushed’ to you effortlessly. The key is to build a network of people that will help you meet your knowledge needs. Possible to learn in real time from peers across geographical areas and specialties; disseminate info more quickly and more efficiently
  • Harnessing web 2.0 in pathology

    1. 1. Harnessing Web 2.0 in Pathology Dean Giustini, MLS, MEd UBC biomedical branch librarian [email_address] All links in this presentation are available on my wiki: http://bit.ly/bzSL9r 2010 Annual Meeting of the ASCP in San Francisco California “ Your bridge to the future of pathology and laboratory medicine.”
    2. 2. “ Web 2.0” <ul><li>Why am I here ? </li></ul><ul><ul><li>I’m a biomed librarian at UBC, blogger, ‘early adopter’ </li></ul></ul><ul><ul><li>I teach physicians how to find information </li></ul></ul><ul><ul><li>My aim: engage, interact with & hear from you ~ 45 mins </li></ul></ul><ul><li>Share my experience with Web 2.0 and what it can do </li></ul><ul><ul><li>stimulate your learning </li></ul></ul><ul><ul><li>time to discuss pros & cons-downside of Web 2.0 tools </li></ul></ul><ul><li>Illustrate some innovative uses of web 2.0 </li></ul><ul><li>Exchange ideas for a more collaborative pathology & lab medicine </li></ul>
    3. 3. <ul><li>“… the truth is that Web 2.0 is a difficult term to define …phrases like web as platform and architecture of participation are used to describe Web 2.0… [but] rather than the platform it's the spirit of open sharing and collaboration that is important …the more we use, share, and exchange information on the web in a continual loop of analysis and refinement, the more open and creative the platform becomes; hence, the more useful it is in our work.” </li></ul><ul><ul><li>Reference: Giustini D. How web 2.0 is changing medicine: is a medical wikipedia the next step? BMJ 2006;333: 1283-84. </li></ul></ul>How Web 2.0 is Changing Medicine (2006)
    4. 4. <ul><li>Described as having these main features: </li></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Apomediation ( ‘stand-by’ wisdom of crowds ) </li></ul></ul><ul><ul><li>Openness </li></ul></ul><ul><ul><li>Reference: Eysenbach G. Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation , and Openness. J Med Internet Res 2008;10(3):e22. </li></ul></ul>Medicine 2.0: is it for you? (2008)
    5. 5. Medicine 2.0: is it for you? (2008)
    6. 6. <ul><li>Schreiber – Giustini article looks at pathology from web 1.0 to 2.0 </li></ul><ul><li>“… Web 2.0 applications have been available for some time. [but] there are legitimate concerns about how these information technologies will be used and whether they will benefit the pathology community. …how might Web 2.0 technology be used to enhance practice within our field? ” </li></ul><ul><ul><li>Reference: Schreiber W, Giustini D. Pathology in an era of web 2.0. American Journal of Clinical Pathology. December 2009; 132: 824-829. </li></ul></ul>Pathology in an era of web 2.0 (2009)
    7. 7. <ul><ul><li>Asklepios - http:// www.cma.ca/asklepios </li></ul></ul><ul><ul><li>CardioExchange - http:// cardioexchange.org / </li></ul></ul><ul><ul><li>Doc2Doc - http://doc2doc.bmj.com/ </li></ul></ul><ul><ul><li>DoctorsHangout - http:// doctorshangout.com / </li></ul></ul><ul><ul><li>Meducation - http:// www.meducation.net / </li></ul></ul><ul><ul><li>Ozmosis - http://www.ozmosis.com/ </li></ul></ul><ul><ul><li>Phyzoom - http:// phyzoom.com / </li></ul></ul><ul><ul><li>Webicina.com - http:// www.webicina.com / </li></ul></ul><ul><ul><li>Within3 - http://within3.com/ </li></ul></ul>Social Networking I
    8. 8. Social Networking II (Lab Science)
    9. 9. <ul><ul><li> PathXchange </li></ul></ul><ul><ul><li> http:// www.pathxchange.org / </li></ul></ul><ul><li>… .is a vendor-neutral, not-for-profit professional networking portal for the global pathology community, promoting digital pathology and telepathology . Px brings the field of pathology into the digital age with Web 2.0 features designed to promote exchange of pathological cases, ideas, knowledge, information, products, and services. Cases and information can originate from anywhere, from any platform, and shared with the sub-groups of your choice. </li></ul><ul><li>PathXchange.org (Px) = </li></ul><ul><li>Pathology 2.0 with Web 2.0 features </li></ul>Social Networking III
    10. 10. Social Networking IV (Lab Science) <ul><ul><li>BioCrowd - http:// www.biocrowd.com / </li></ul></ul><ul><ul><li>BioMedExperts - http:// www.biomedexperts.com / </li></ul></ul><ul><ul><li>Epernicus - http:// www.epernicus.com / </li></ul></ul><ul><ul><li>LabAction - http:// www.labaction.com / </li></ul></ul><ul><ul><li>LabMeeting - http:// www.labmeeting.com </li></ul></ul><ul><ul><li>Laboratree - http:// www.laboratree.org / </li></ul></ul><ul><ul><li>LabRoots - http:// www.labroots.com / </li></ul></ul><ul><ul><li>LabSpaces - http:// www.labspaces.net / </li></ul></ul><ul><ul><li>Medsphere - http:// medsphere.org / </li></ul></ul><ul><ul><li>ResearchGATE - https://www.researchgate.net/ </li></ul></ul>
    11. 11. Participation I (Webicina – Pathology)
    12. 12. Participation II (pubmed.gov) <ul><li>Save your PubMed searches for periodic updates </li></ul><ul><li>Keep up with today’s literature using RSS feeds </li></ul><ul><li>Receive literature updates in your e-mail </li></ul><ul><li>Scan updates on iGoogle or other ‘RSS reader’ </li></ul>
    13. 13. Participation III (Medscape.com – Pathology & Lab Medicine)
    14. 14. Participation IV (Facebook)
    15. 15. Participation IV (Facebook)
    16. 16. Participation Feldman, Giustini & Schreiber – American Society of Clinical Pathology (ASCP) 2010 Conference, San Francisco
    17. 17. Collaboration I (Group blogging) Keith Kaplan Kenneth Youens
    18. 18. Collaboration II (Twitter)
    19. 19. <ul><ul><li>Google is not just a search engine in 2010 </li></ul></ul><ul><ul><ul><ul><li>Google is a “web 2.0” company </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Follows your online activities </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use a pseudonym or anonymizer </li></ul></ul></ul></ul><ul><ul><li>Google creates many Web 2.0 tools </li></ul></ul><ul><ul><li>blogs, wikis, calendars, media, writing tools, </li></ul></ul><ul><ul><li>YouTube, iGoogle, even more … </li></ul></ul><ul><ul><li>Google Books & Google Scholar </li></ul></ul><ul><ul><ul><ul><li>Search pathology and lab medicine literature </li></ul></ul></ul></ul><ul><ul><ul><ul><li>e.g., pathology AND web 2.0 </li></ul></ul></ul></ul>Collaboration III (Google 2.0)
    20. 20. Apomediation I <ul><li>A few examples of removing “medical intermediary” </li></ul><ul><li>HelloHealth http://hellohealth.com/physicians </li></ul><ul><li>MyDigitalHealth http:// www.mydigitalhealth.com </li></ul>
    21. 21. Apomediation II (Twitter Q& A) @giustini Send a tweet to ask a question
    22. 22. Openness I (Online Doctoring) Salter, C. “The Doctor of the Future” Fast Company 2009 Jay Parkinson MD MPH
    23. 23. Openness II (Surgical Tweets) @HenryFordNews
    24. 24. Openness I (Surgical Tweets)
    25. 25. Openness III (Ethics, professionalism) Does tweeting ‘live’ not contravene HIPAA regulations? There are 18 identifiers that must not be present about a case
    26. 26. ‘ Harnessing Web 2.0’ <ul><li>Use Web 2.0 tools to connect / network globally with experts </li></ul><ul><li>Many medical and pathology sites now use web 2.0 tools for social engagement, education & collaboration </li></ul><ul><li>Web 2.0 + Pathology & Lab Medicine = Pathology 2.0 </li></ul><ul><li>Mobiles, virtual & ‘immersive’ reality take us to web 3.0 </li></ul>