CARL ABRC social media environmental scan 2011


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An updated version of the environmental scan.

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CARL ABRC social media environmental scan 2011

  1. 1. CARL / ABRC Research Project on Social Media ‘An environmental scan’ of social media usage in CARL/ABRC libraries 2011 Dean Giustini (UBC reference librarian & SLAIS adjunct faculty)Background The purpose of this 2011 environmental scan is to provide an overview of social media usage attwenty-nine (29) CARL / ABRC libraries’ websites. This scan was initially undertaken prior to thecreation of a Phase I survey of Canadian academic librarians’ use of social media. The social mediatools ‘on view’ at Canadian academic library websites were determined by doing a simple inventoryat each CARL / ABRC library website. The investigators created a list (see appendix I, page 5) ofCanadian academic libraries’ use of social media and sent it for feedback to social media contacts ineach of the CARL / ABRC libraries. All suggestions for improvement were included in appendix I.Not surprisingly, there is considerable heterogeneity in the use of social media in CARL / ABRClibraries. As of 2011, the most commonly-used tools are blogs (individual and group blogs);Facebook and Twitter (social networking); delicious and Zotero (social bookmarking and citationmanagement); collaborative writing tools such as wikis and GoogleDocs; and, the multimedia-sharing sites YouTube and SlideShare. Undoubtedly, there are CARL / ABRC academic librariansacross the country experimenting with and using other tools (i.e. such as Gowalla and Foursquare) ininnovative ways and we seek to document these approaches more fully in phase II of our study.MethodsIn 2010 and 2011, the researchers examined the main websites of twenty-nine (29) Canadianacademic libraries (CARL/ABRC-members) as well as browsed their underlying directories and Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 1
  2. 2. branch webpages. As evidence of social media usage was encountered, the library’s use of the toolwas documented. All upper level pages at these Canadian library websites and pages below wereexamined and examples of social media usage were inventoried. The challenge was to ensure acomplete examination of the websites using different main library and branch page addresses.However, the researchers used other search methods to ensure completeness of the environmentalscan including identifying the tools most prominently-displayed on home library pages and advancedGoogle searching by library domain name. The resulting document captures an overview of themajor social media usage at CARL/ABRC’s twenty-nine libraries in mid-2011.ObservationsSocial media usage in CARL/ABRC libraries in 2011 varies considerably from institution toinstitution, and from region to region. Institutional and regional variations are obvious by comparinglarger CARL / ABRC member libraries (e.g., UBC, UofT, UofA) and smaller institutional members(e.g., Brock, Dalhousie, Carleton). Judging from the evidence on library websites, there is widespreadinterest in the use of social media at CARL / ABRC libraries: blogs, instant messaging tools andsocial networking sites such as Facebook and Twitter are used with some frequency and somelibraries announce their participation in social media prominently. However, with so little homogeneityin adopting social media in CARL / ABRC libraries and no obvious library leading the cause, onehas to look for clues about best practices. This can be done by looking at the academic writing ofthe librarians at CARL / ABRC member libraries and by having conversations with the librarians atthose institutions. These conversations comprise a major component of our work in phase II of thisstudy. Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 2
  3. 3. The difficulty in listing Canadian academic libraries’ usage of social media with some accuracy iscompounded by the sheer range of activities behind the scenes at these libraries. There is someindication that social media staff training programs are gaining some traction in the larger libraries(UofA, UBC, UofT) and some librarians have started to debate the impact of tools such asFacebook and Twitter in the academy (not to mention new technologies such as smart phones,iPhones and mobile devices). In phase II of our study, we aim to uncover why several CARL /ABRC libraries have abandoned some of their initial projects (such as blogs) either for extendedperiods of time or completely. We hope to extract additional information in phase II of our studyabout academic librarians’ successes and failures in using social media in their professional activities.Statistics arising from our inventory of CARL/ABRC websites: • All CARL/ABRC libraries (29) use RSS feeds in one way or another and a majority use blogging tools (27/29), forms of chat (25/29), Facebook (24/29) and/or Twitter (21/29). We believe academic librarians also use these tools personally in their work but we await for some more accurate numbers and data in phase II. • The use of photo-sharing and social bookmarking tools is less common in Canadian academic libraries than the researchers believed or that the numbers would indicate. Individual librarians use these tools but not necessarily for professional reasons. Phase II of our survey aims to obtain further information about the use of tools outside the mainstream. • Regarding francophone universities (UQAM, UdeM, Sherbrooke, Laval): some tools in this scan are English-only and it may be true that French-speaking universities are using additional “French language” tools (“media sociaux” or “outils sociaux”). Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 3
  4. 4. • Five (5) of 29 CARL/ABRC libraries (Calgary, McGill, McMaster, Toronto, York) have hired professional librarians with the responsibilities of an emerging technology librarian (or similar position such as McMasters User Experience Librarian). At least three (3) libraries have teams of academic librarians who look at the adoption of social media (UofA, UBC, Waterloo) or provide workshops and leadership in their respective libraries.• Top Ten (10) Social Media (categories) most visible on CARL/ABRC websites1. RSS Feeds: 292. Chat applications: 253. Facebook: 244. Twitter: 215. Share toolbar: 136. YouTube: 117. Flickr: 118. Wikis: 79. Delicious: 510. Slideshare: 5 (mostly personal accounts of academic librarians) Top Ten (10) CARL/ABRC Libraries – Use of social media (scores were based on #s of applications used)1. University of Alberta Libraries2. McMaster Libraries3. University of Manitoba Libraries (esp. Health sciences)4. University of Toronto Libraries5. University of British Columbia6. University of Victoria7. Brock University Libraries8. University of Waterloo Library9. York Library10. Queen’s University Library Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 4
  5. 5. Appendix I – Alphabetical Inventory of CARL/ABRC Libraries’ Use of Social Media 1. Brock University Library - • No main library blog • • Facebook account: • Flickr account: • On some pages eg. News: • Twitter account: • Learning commons on a wiki: • YouTube channel: • Some librarians author their own blogs, eg.: technologies librarian? No 2. Carleton University Library - • Library blog: used to generate RSS feeds • Interesting “Quiet Please” service via email or text message: • Madgical blog: • Some libraries (eg. Maps) have chat. Not easily found from main page • Facebook account: technologies librarian? No. Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 5
  6. 6. 3. Concordia University Libraries - • News: • Help: • Flickr account: • Identi account: (from Concordia’s Twitter feed) • Twitter account: technologies librarian? No 4. Dalhousie University Libraries - • Tutorial webcasts: • Vimeo: • YouTube channel at Kellogg: • Not easy to find; found via YouTube (true of most Library YouTube channels)Emerging technologies librarian? No 5. McGill Libraries - • McGill Library blog: • Library Technology services: • McGill libraries has a significant presence in Second Life: watch?v=jVudWPDpW9Q • Twitter account: • Website available on mobile web: library-website-has-gone-mobile/ Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 6
  7. 7. Emerging technologies librarian? No – but Amy Buckland is eScholarship, ePublishing & DigitizationCoordinator, Library Technology Services 6. McMaster University Library - • Staff newsletter on a wordpress blog: • Emerging technologies group @ McMaster Libraries - (as of April 2011, group disbanded) • Library 2.0 Toolbox - consists of main blog for updates; signup for blogs and wikis • Library hosted wikis: • get a blog with what appears to be standard signup; "request" a wiki for your class; toolbox is linked from main McMaster Library homepage (Teaching Support --> 2.0 Toolbox) • Uses Meebo, and chat services ‘internally’ • Facebook account: 7233086835 • Health Sciences Library here: Library-McMaster-University/181660838512959 • Lyons New Media Centre: • Flickr account: • Twitter account: • YouTube channel: • University feed curated by Andrew Colgoni • McMaster Librarian Blogs:,,,, contributions by library staff on social media: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 7
  8. 8. • Jeff Trzeciak, Cathy Moulder, and Olga Perkovic. "Change and Emerging Technologies: The Librarys Role is Supporting Teaching and Learning in a 2.0 Environment" Coalition for Networked Information, Minneapolis, 2008. • Trzeciak J. McMaster University Librarian: • • First Year Experience Wiki: 7. Memorial University Libraries - • Blog & news feed: • Ask Us service: • Photo blog: • Twitter feed (Ferriss Hodgett Library): technologies librarian? No 8. Queens University Library - • Virtual reference services: MSN, AOL and Yahoo Messenger • News: • Facebook account: • Flickr: • Twitter: • Wiki for elearning: technologies librarian? No 9. Ryerson University Library & Archives - Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 8
  9. 9. • News: • AskUs: • Facebook account: University-Library/5863804371?ref=mf • Flickr account: • Twitter account: • YouTube channel: • link to mobile library section from library homepage: technologies librarian? No 10. Simon Fraser University (SFU) Library - • Blogs : (MANY staff blogs and a central listing) • Current awareness: awareness • AskAway: • Twitter account: • Wiki use by education faculty: technologies librarian? No 11. Universite de Montreal Bibliotheques - • several law librarians also have blogs • Delicious account: • Facebook account: du-Cetase/184991568897 • RSS feeds: • Law library: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 9
  10. 10. • Widgets and library tools: technologies librarian? No 12. University of Alberta Libraries - • RSS feeds • UofA Library News blog • First use of French weve seen: • Long list of "blogs" used primarily as a vehicle for generating RSS; easy to encourage staff participation; set up a blog, tell them to post, advertise as RSS. • Embedded widgets in Subject guides: • Twitter feed: • Facebook for Cameron Library: Library-University-of-Alberta-Libraries/19017437856 • University of Alberta Library YouTube Channel: • UofA Libraries Flickr account: technologies librarian? Not that we can identify.Scholarly contributions by library staff on social media: • Chambers, Storie, Campbell (2009). Really Simple Syndication? A study on health sciences faculty and medical residents’ adoption of a new technology following an instruction session on RSS. In: Positioning the Profession: the Tenth International Congress on Medical Librarianship, Brisbane, Australia, (1-9). 2009. • Reichardt, Harder. 2005. "Weblogs: Their Use and Application in Science and Technology Libraries." Science & Technology Libraries, 25(3), pp105-116. • Harder, Reichardt. 2003. "Throw Another Blog on the Wire: Libraries and the Weblogging Phenomena." Feliciter, 49 (2): 35-38. Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 10
  11. 11. • Harder, Geoffrey. “Keeping Found Things Found: Social Bookmarking and Web 2.0 Reference Management Tools.” Library Resources and eLearning: Workshop for Faculty, Instructors and eLearning Staff. December 2006.• Polkinghorne, Hoffman. (2007, August). Launching InfoLit 2.0? What is being said about the social web and information literacy? Session presented at the Pacific Northwest Library Association conference, Edmonton, AB.• Polkinghorne, Hoffman. (2008). Sparking Flickrs of insight. In P. Godwin & J. Parker (Eds.), Information literacy meets Library 2.0. London: Facet Publishing. 117-123.• Reichardt, Randy. 2008. How May I Help Thee? Let Me Count The 2.0 Ways... Internet Reference Services Quarterly v13 n2-3, pp271-280.• Reichardt, Randy. 2008. Exploring the Power of Social Learning and Web 2.0. Power Your Teaching With Technology, August 2008.There is a concerted effort by librarians at the UofA to perform library 2.0 "outreach" and leadworkshops with faculty and staff, conference presentations, publishing• Multiple libraries don’t have own their own webpages but do have specific pages for things to do with them - information architecture is not optimum• Facebook accounts for each library: eg. Rutherford: Alberta-Libraries/14722036805513. University of British Columbia Library - • UBC Library blogs - • UBC Circle Twitter -!/circle_ubc • UBC eResources - • New resources at UBC Library –!/ubcnewbooks • Flickr account: • SlideShare account: • eResources blog - • Japanese Library Resources - • TOTs librarians Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 11
  12. 12. • UBC Library Facebook accounts: • UBC Library - • Canaccord Learning Commons & David Lam Library • Irving K. Barber Learning Centre • Asian Library - • • IKBLC Picasa: • HLWIKI Canada: • Social Media Research Team (SMeRT) Librarians – led by Giustini technologies librarian? No “AUL Digital Initiatives” 14. University of Calgary Library - • UofC Libraries and Cultural Resources Twitter: Taylor Family Digital Library; Nickle Arts Museum:; Business Library • • Facebook account: Library-University-of-Calgary/5774504027 • Doucette Library of Teaching Resources Library on a wiki: • UC social media: Semi-official YouTube channel • • • Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 12
  13. 13. • • Several libraries / librarians author their own blogsEmerging technologies librarian? • Jerremie Clyde – job title something like “Game research and instruction librarian” • • • Libraries and Cultural Resources has a YouTube channel too: • UofC has list of departments with Twitter and Facebook; libraries listed here: • Moving Day: Making the Most of Your Message with RSS and Syndicated Content 15. University of Guelph Library - • • • Facebook account: • Flickr account: • Twitter account: • YouTube channel: technologies librarian? No 16. University of Laval Bibliotheque - • • • Flickr account: • Twitter account: technologies librarian? No 17. University of Manitoba Libraries - Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 13
  14. 14. • provides links to “Tools” for creating collaborative bibliographies: • • Info Long-Term Care Blog • SlideShare: work at Health Sciences library networking-at-the-university-of-manitoba-health-sciences-libraries • YouTube: • Archives YouTube Channel: & Twitter; University Archivist: • Faculty of Medicine Archives (in the Neil John McLean Library) Twitter Account: • Digital Archivists Blog: • Slavic Librarians blog: • GIS Librarians maps: technologies librarian? No • Blanchard, Laurie. The Info Long-Term Care Blog Evaluating Web 2.0 for Current Awareness [poster session]. J. W. Crane Memorial Library, Deer Lodge Centre, University of Manitoba Health Sciences Libraries 18. University of New Brunswick Libraries - • Library 2.0 at UNB Libraries: • • Facebook account: • Twitter account: & • YouTube channel: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 14
  15. 15. Emerging technologies librarian? No 19. University of Ottawa Library - • Library 101 Challenge: g=en&s=biblio&c=faq-amazing-lib • Virtual reference Services available via MSN Messenger - and unusual choice • Some staff author blogs but no central library blog • Virtual reference via MSN Messenger; Meebo as a chat service as well • A reference wiki on pbworks http://refrgn.pbworks.comEmerging technologies librarian? Yes, Sam Popowich 20. Université du Québec à Montréal Bibliotheques - • Twitter -!/BiblioUQAM • • RSS Recent Acquisitions UQAM - • Facebook account: • • Kathleen Wynd, Technicienne en documentation - &!/bibliowyndEmerging technologies librarian? No 21. University of Regina Library - • Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 15
  16. 16. • Facebook: Library/133559023380822?ref=ts • Twitter:!/ArcherLibrary • Foursquare: • Other Facebook: • Not centralized, eg. technologies librarian? No 22. University de Sherbrooke Service des bibliothèques et archives - • • • Facebook account: id=24586159156Emerging technologies librarian? No 23. University of Saskatchewan Library - • others eg. • Facebook account: Library-University-of-Saskatchewan/240860042050 • SlideShare account: library-webmasters • YouTube Channel: Murray Library - University of Saskatchewan • Ask Us; Meebo for live chat - Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 16
  17. 17. • iPhone App for U of S includes Library catalogue • Library News Blog with channels/categories for each branch blog. Special services like iPortal eg., Data Library Services, etc have news blogs. Special topic blogs such as the eResources News: . • RSS feeds for new acquisitions: New resources organized by library locations. • U of S Library redesign saskatchewan-home-page-redesign • Slideshare: fichter for iportal Demonstration of "Our Legacy" Aboriginal Web Site • Wikis: examples of librarians and library team wikis: Saskatchewan Legislation Research Guide, Reference Support Group, • Website Editors Group, Library Systems and Information Technology, etc. https:// • Google Docs: Calendar: Library Events, library staff use Google Docs for some teams, professional work • Web 2.0 Training – 23 Thing Program • Mobile Library site and services – book a study room, is a computer free, in development • Mobile campus tour - in development by archivist and librarianEmerging technologies librarian? No • Darlene Fichter, Data Library Coordinator (wrote a chapter in Nicole Engards Library Mashups). • See for publications, many about social media • Wilson, Virginia (2008). Post-secondary students prefer IM to E-mail for personal and social communication. . Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 17
  18. 18. • Duncan, Vicky; Fichter, Darlene (2004). What words and where? Applying usability testing techniques to name a new live reference service. Available electronically from .24. University of Toronto Library - • Fair amount of blogging but blogs are separated. No central linking from homepage • Rochelle Mazar, Emerging Technologies Librarian • Dentistry Library • Law Reference Service • University College Library Blog • (Gerstein Science Library) • Some libraries have Facebook accounts: Gerstein: Centre/60080681417 • Twitter account: • YouTube channel: (not used, much) • • • • More Twitter feeds found but took some digging •; • inactive • Seminars offered on different topics such as academic library 2.0 • Using Social Bookmarking and Newsfeeds to Manage Information • Web 2.0 Technologies: In Plain Language! A few more... • I Love the Library Contest: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 18
  19. 19. • Site has “comment on this page” feature; staff development webcasts • Projects related to 2.0 at U of T Mississauga: • Delicious account for University of Victoria Library - • Twitter account: • YouTube channel: • RSS for Library News Blog featured on home page – • RSS for Featured Resources Blog on home page - • All Library blogs page - libraries-blogs-a-list-1 • Many individual subject librarian blogs • UBC Medical Library Blog (For UVic Island Medical Program students and faculty) • Womens Studies Blog @ McPherson Library • UVic Library Twitter account – posts via individual librarian blogs (see above). Several librarians have individual Twitter accounts • UVic Libraries Facebook page - BC/University-of-Victoria-Libraries/5916857705 note: Twitter and Facebook icons appear on libraries homepage • Mobile library web site: • Summon @ UVic Libraries has a mobile version – go to on your mobile device • Virtual Reference Service – plus AskAway widgets embedded in the catalogue and subject guides pages Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 19
  20. 20. • Several librarians use Meebo chat widgets on Subject pages – [example] • UVic Library YouTube channel - • No librarian position but an Emerging Technologies Group was established in 2010 as part of the UVic Libraries Operational Plan 2010-2011 • Web 2.0 @ UVic Libraries – program was run as a pilot program for staff in 2007 • Raworth, R. Academic integrity, fair dealing & social media in the classroom & beyond: a discussion. Feb 2010 dealing-social-media-feb-4 26. University of Waterloo Library - • Web 2.0 training Program: • polls on main page; multiple ways to chat with librarians ie. meebo /Skype • List of blogs: • • Individual branches, eg. Facebook account: of-Waterloo/8766861410 • Flickr account: • Twitter account: • YouTube channel: • Nancy Collins, Communications and Liaison Librarian; Esther Millar, Co-ordinator, Library Communications & Web Management • Article about Foursquare in News section: technologies librarian? No Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 20
  21. 21. 27. University of Windsor Leddy Library - • • • Facebook account: • Flickr account: • Twitter account: technologies librarian? No 28. University of Western Ontario Libraries - • Education Library is most active branch in use of social media • • Facebook account: at-The-University-of-Western-Ontario-London-Ontario/124606290913265? ref=ts&__a=6 • SlideShare account: • Twitter account: technologies librarian? No 29. York University Libraries - • Feedback button on the right side of webpage is a great feature • Sarah Coysh, E-Learning Librarian, • Collaborative tools: tools/index.en?g11n.enc=UTF • Twitter feed: • Roadmap: gamelike sequence designed to introduce students to library Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 21