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Intellectual property models in the electronic gaming industry


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Presentation on legal issues on the exploitation of intellectual property rights relating to the gaming and gambling sectors.

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Intellectual property models in the electronic gaming industry

  1. 1. Intellectual Property Models in the Electronic Gaming Industry 18 July 2013
  2. 2. Giulio Coraggio - DLA Piper Italy T: +39 02 80 618 619 Global Outsourcing Association of Lawyers Webinar – 18 July 2013 Speaker
  3. 3. Agenda  Definitions and background information  Video gaming  copyright  trade mark  patent  Gambling  Outsourcing of intellectual property rights giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 3
  4. 4. Definition of video game giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 4 Software with entertainment or educational purpose, containing audio and video elements, used to create an interactive relationship with/between the users of the software by means of images, texts, sounds, all individually protected under intellectual property laws.
  5. 5. Types of protection  Copyright  A mere computer program?  sequence of images in movement  complex type of work  Trademark  of the manufacturer  of the product (e.g. FIFA, Tomb Rider, Batman)  Third parties' rights  images, songs, names  Characters  Mario Bros – YouTube dispute giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 5
  6. 6. Super Mario vs. Super Mariano - giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 6
  7. 7. What above consoles and their accessories? giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 7 A video game console is an interactive computer that produces a video display signal which can be used with a display device (a television, monitor, etc.) to display a video game. A console can be fixed or portable and in the latter scenario video game controllers and audio systems are integrated in the device
  8. 8. What can be protected? giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 8  Components  patent  copyright  Shape  design right  utility model  Trademark  manufacturer  product  Mod chip
  9. 9. Gaming, social gaming and gambling… giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 9  Virgin gaming - gambling or just gaming?  Second life  Zynga CityVille
  10. 10. Outsourcing of IP rights – what issues? giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 10  Market place model of business  Potential breach of third parties' rights  Territorial restrictions of IP rights  Compliance with local laws
  11. 11. Thank you giulio.coraggio@dlapiper.comGiulio Coraggio - DLA Piper 11 Giulio Coraggio - DLA Piper Italy Tel: +39 02 80 618 619 Mob: +39 334 6881147 E-mail:
  12. 12. Questions from the audience For queries/feedback, email at, +1-(562)-366-4706, Website: 12
  13. 13. GOAL has exercised reasonable professional care and diligence in the collection, processing, and reporting of this information. However, the information/data used is from third party sources and GOAL has not independently verified, validated, or audited the information. GOAL makes no representations or warranties with respect to the accuracy of the information, nor whether it is suitable for the purposes to which it is put by users. GOAL shall not be liable to any user of this presentation or to any other person or entity for any inaccuracy of this information or any errors or omissions in its content, regardless of the cause of such inaccuracy, error or omission. Furthermore, in no event shall GOAL be liable for consequential, incidental or punitive damages to any person or entity for any matter relating to this information.