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Good practices and common pitfalls on advertising of medicines in Italy

Good practices and common pitfalls on advertising of medicines in Italy

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The presentation relates to the advertising of medicines under the laws of Italy and was drafted by the lawyer, Nicola Landolfi, of the international law firm DLA Piper.

The presentation relates to the advertising of medicines under the laws of Italy and was drafted by the lawyer, Nicola Landolfi, of the international law firm DLA Piper.

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Good practices and common pitfalls on advertising of medicines in Italy

  1. 1. #4 Good practices and common pitfalls on promotion of medicines in Italy Advertising in Italy: DOs and DON'Ts
  2. 2. ·Promote to healthcare professionals all kinds of authorized medicines ·Request the authorization for promotional materials addressed to the general public ·File with the Italian Medicines Agency (AIFA) promotional materials addressed to healthcare professionals Efficacy Claims General Rules ·Promote medicines that have not been granted a marketing authorization ·Do any misleading promotion ·Promote exclusively or principally at children
  3. 3. Content of the promotional message ·Include information compliant with the summary of product characteristics ·Encourage the rational use of the medicinal product, by presenting it objectively and without exaggerating its properties ·Make it clear that the message is an advertisement ·Clearly identify the product as a medicinal product
  4. 4. ·Distribute samples of medicinal products ·Promote prescription-only medicines ·Promote reimbursed medicines ·Promote medicinal products containing narcotics ·Promote products intended for use with the intervention of HCPs ·Use claims that can lead to excessive, improper or inappropriate use of medicinal products When addressing the general public

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