Convergence and Fusion
경남과학기술대학교
창업대학원
박상혁교수
Convergence and Fusion
2
복합기
3
IT Convergence
Data
Information
MM Contents
Component H/W
Handheld H/W
Server H/W
Wireless Service
Telecom Infra
Smart Dev...
5
Pre-Convergence stageservices
distribution
Tape decks &
phonographs
printers
POS
microfilm, microfiche
cash-registers
tyew...
distribution Broadcast networks & stations
cable networks & operators
Mail,
delivery &
courier
services
Mailgram
Telex
ele...
Convergence stage at 2010services
Office
Equipment
Container
/ medium
Content/
message
< transport — translate — transform...
매체와 과업과의 관계-1
직접대면 전화
카카오톡
(SNS)
전자우편
데이트
신청
청혼
동문회
모임알림
LOL
가르쳐주기
매체와 과업과의 관계-2
직접대면 전화
카카오톡
(SNS)
전자우편
전사
야유회가기
부품 주문
하청업체
선정하기
건의사항
(Top Mgm’t)
매체와 과업과의 관계-3
정보 풍부성이 낮은 매체 정보 풍부성이 높은 매체
규칙/규정 전자우편 팩스 보고서 직접대면 회의
불확실성 개선 능력
모호성 개선 능력
커뮤니케이션 매체의 발전속도
• 매체가 생활양식을 어떻게 바꿀 수 있는가?
– 그라함 벨의 전화 : 뉴스, 음악전달 수단
– TV발명 : 연극 무대 대체 수단
• 각종 서비스 이용자 5백만명 돌파에 걸린 시간 (우
리나...
인터넷은 기존사업을 어떻게 바꾸는가?
• 증권업
– e*trade vs. Charles Schwab
• 서적산업
– 미국 : Amazon vs. Barnes & Noble
– 우리나라 : ?? vs. 종로/교보문고
• ...
IT infusion into all industries
Education
TBE
Material
New Diode
New Display &
Input processing
Construction
FTTH Embedded...
E-Business Leads into New Market
 Value Matrix : PVC & VVC
collection
organization
selection
sharing
Physical value chain...
웹 생활양식
• 웹 생활양식의 구현
– Social Media, IoT, 3D Printer, Drone, Google
Glasses
– Connected Company
성찰
• 배운점
• 느낀점
• 실행할점
17
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Convergence and fusion (컨버전스와 퓨전)

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Convergence and fusion (컨버전스와 퓨전)

  1. 1. Convergence and Fusion 경남과학기술대학교 창업대학원 박상혁교수
  2. 2. Convergence and Fusion 2
  3. 3. 복합기 3
  4. 4. IT Convergence Data Information MM Contents Component H/W Handheld H/W Server H/W Wireless Service Telecom Infra Smart Devices OS Middleware Appl. S/W SoftwareContents Hardware Communication
  5. 5. 5
  6. 6. Pre-Convergence stageservices distribution Tape decks & phonographs printers POS microfilm, microfiche cash-registers tyewriters Dictation-equip blank magnetic media file cabinets paper Business forms telecom copiers Office Equipment cameras Consumer electronics computersPABXs videotex Info vendors Media & publishing Container / medium Content/ message < transport — translate — transform — present > Radio & stereos TV sets Transaction process terminals Word processors Custom software books Magazines & journals newsletters Record & cassettes Movies TV programs directories Mine computers Main frames telephones Transmission equip Telephone switching equip Int’l Long distance & local telephone services Mobile svcs paging svcs Multiplexing svcs teletext Professional & consulting svcs Financial svcs Advertising svcs News svcs Broadcast networks & stations cable networks & operators Mail, delivery & courier services Mailgram Telex electronic mail svcs FM subcarriers
  7. 7. distribution Broadcast networks & stations cable networks & operators Mail, delivery & courier services Mailgram Telex electronic mail svcs Direct broadcast satellite Convergence stage early 2000sservices printers POS microfilm microfiche cash-registers tyewriters Dictation-equip blank magnetic media file cabinets paper Office Equipment Container / medium Content/ message < transport — translate — transform — present > Consumer electronics TV sets radios & stereos Media & publishing books Magazines & journals Newsletters newspapers Record & cassettes Film, TV & video CD & videodisk Directories videogame cartriges computers Transaction process GUI / OS terminals Work-stations personal computers notebook PCs packaged software Mine computers Main frames telecom cellular Telephones Facsimile Int’l Long distance & local telephone services Mobile svcs paging svcs Multiplexing svcs Info vendors Professional & consulting svcs Financial svcs Advertising svcs News svcs E-mail videotex teletext Telephone switching equip Entertainment CD players VCRs & Video disk Word processors CD-ROM PABXs Modems Custom software Electronic reference spell checkers Electronic PIMs autodialers Video-game consoles Printers copiers Tape decks & phonographs calculators watches Business forms FM subcarriers VANs
  8. 8. Convergence stage at 2010services Office Equipment Container / medium Content/ message < transport — translate — transform — present > Consumer electronics Media & publishing books Magazines & journals Newsletters newspapers I-Movies I-TV Interactive entertainment & education Computers Telecommunication Int’l Long distance & local telephone services Info vendors ISDN “Fiber to the home” PCS & digital cellular smart screen phones Virtual shopping Copier/ Printer/ Scanner /FAX “national data highway” PDA Interactive news CD-ROM multimedia players Electronic photography Digital DBS Video conferencing Voice & video E-mail Virtual concepts, museums Information On demand Transaction processors Virtual reality Public Kiosks Video servers Custom publishing HDTV “information appliances” Smart TVs PIM PCs Video printer Sub-industries fuse to create a plethora of new multi-function devices, products & services that take advantage of new technologies and infrastructures. These, in turn, create new markets and new industries. GUI & OS Smart Agents distribution
  9. 9. 매체와 과업과의 관계-1 직접대면 전화 카카오톡 (SNS) 전자우편 데이트 신청 청혼 동문회 모임알림 LOL 가르쳐주기
  10. 10. 매체와 과업과의 관계-2 직접대면 전화 카카오톡 (SNS) 전자우편 전사 야유회가기 부품 주문 하청업체 선정하기 건의사항 (Top Mgm’t)
  11. 11. 매체와 과업과의 관계-3 정보 풍부성이 낮은 매체 정보 풍부성이 높은 매체 규칙/규정 전자우편 팩스 보고서 직접대면 회의 불확실성 개선 능력 모호성 개선 능력
  12. 12. 커뮤니케이션 매체의 발전속도 • 매체가 생활양식을 어떻게 바꿀 수 있는가? – 그라함 벨의 전화 : 뉴스, 음악전달 수단 – TV발명 : 연극 무대 대체 수단 • 각종 서비스 이용자 5백만명 돌파에 걸린 시간 (우 리나라 기준) – 인터넷 : 1994년 시작 이후 5년(1999년) – 이동전화 : 1984년 시작 이후 13년(1997년) – 유선전화 : 1884년 시작 이후 104년(1988년)
  13. 13. 인터넷은 기존사업을 어떻게 바꾸는가? • 증권업 – e*trade vs. Charles Schwab • 서적산업 – 미국 : Amazon vs. Barnes & Noble – 우리나라 : ?? vs. 종로/교보문고 • P.C판매업 – Dell vs. Compaq • 산업마다 다른 속도와 패턴으로 진행되어 감.
  14. 14. IT infusion into all industries Education TBE Material New Diode New Display & Input processing Construction FTTH Embedded Textile Wearable processors Entertainment Video Game, MM/VR VOD Appliance Digital Appliances Automobile Telematics IVE IT Industry
  15. 15. E-Business Leads into New Market  Value Matrix : PVC & VVC collection organization selection sharing Physical value chain Virtual value chain New market Value matrix o Develop new rules of game : re-creation of the industry o e.g. Image Technology International generalization New market New market
  16. 16. 웹 생활양식 • 웹 생활양식의 구현 – Social Media, IoT, 3D Printer, Drone, Google Glasses – Connected Company
  17. 17. 성찰 • 배운점 • 느낀점 • 실행할점 17

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