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Modelo de negocio - Grupo Inditex (Zara)

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Análisis del modelo de negocio del Grupo Inditex, utilizando la metodología de Alex Osterwalder (Business Model Generation Book)

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Modelo de negocio - Grupo Inditex (Zara)

  1. 1. Modelo de negocio<br />del Grupo INDITEX<br />Diseño de modelos de negocios. (Business ModelDesign)<br />Análisis utilizando la metodología de Alex Osterwalder (Business ModelGeneration Book)<br />Giselle Della Mea<br />Mayo 2010<br />
  2. 2. Un modelo de negocio describe los fundamentos de cómo una organización crea, desarrolla y captura valor. <br />
  3. 3. Método<br />Alex Osterwalder utiliza métodos de diseño para crear y analizar modelos de negocios. <br />Desarrolla dinámicamente distintos casos a través de un lienzo. <br />www.tre2010.com<br />
  4. 4. Lienzo para diseñar tu Modelo de Negocio<br />
  5. 5. Análisis del Modelo de Negocio del <br />Grupo INDITEX<br />Utilizando la metodología de Alex Osterwalder (Business ModelGeneration Book)<br />
  6. 6. Un ejemplo y caso de éxito en España<br />El Modelo del Grupo INDITEX<br />Grupo INDITEX - Modelo de Negocio<br />
  7. 7. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />4.607 tiendas<br />74 países<br />92.301 empleados<br />68 % Facturación extranjero<br />INDITEX EN LA ACTUALIDAD<br /> 11.084 M € cifra de negocio 2009<br />Fabricación y distribución de prendas de vestir, calzado y complementos (moda)<br />
  8. 8. El Modelo del Grupo INDITEX<br />Grupo INDITEX - Modelo de Negocio<br />
  9. 9. Grupo INDITEX - Modelo de Negocio<br />El Grupo Inditex, tiene dos epicentros bien definidos en los cuales basa y desarrolla la totalidad de su modelo de negocio. <br />A partir de las necesidades del cliente<br />A partir de la oferta<br />El Modelo del Grupo INDITEX<br />
  10. 10. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />
  11. 11. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />
  12. 12. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />
  13. 13. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />12 centros logísticos en España, reciben toda la producción <br />se distribuye en menos de 24 a EU, 48 hs al mundo.<br />
  14. 14. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Tienda que conecta al cliente con la moda. <br />Se escucha al cliente y se recoge info. para inspirar a los diseñadores.<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />12 centros logísticos en España, reciben toda la producción <br />se distribuye en menos de 24 a EU, 48 hs al mundo.<br />
  15. 15. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Tienda que conecta al cliente con la moda. <br />Se escucha al cliente y se recoge info. para inspirar a los diseñadores.<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />12 centros logísticos en España, reciben toda la producción <br />se distribuye en menos de 24 a EU, 48 hs al mundo.<br />Margen de ventas. (Beneficio NETO 2009 1.314 M)<br />45,7% resto Europa. <br />31,8% España<br />10,2% Asia<br />12,2% América<br />
  16. 16. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Tienda que conecta al cliente con la moda. <br />Se escucha al cliente y se recoge info. para inspirar a los diseñadores.<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />12 centros logísticos en España, reciben toda la producción <br />se distribuye en menos de 24 a EU, 48 hs al mundo.<br />Rec Humanos, <br />Diseñadores.<br />Talleres externos de Confección.<br />Logísticos.<br />Margen de ventas. (Beneficio NETO 2009 1.314 M)<br />45,7% resto Europa. <br />31,8% España<br />10,2% Asia<br />12,2% América<br />
  17. 17. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Tienda que conecta al cliente con la moda. <br />Se escucha al cliente y se recoge info. para inspirar a los diseñadores.<br />Captar rápido las tendencias.<br />Diseñar, Fabricar tejidos, marcado, corte y acabado de prendas. <br />Distribuir velozmente<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />12 centros logísticos en España, reciben toda la producción <br />se distribuye en menos de 24 a EU, 48 hs al mundo.<br />Rec Humanos, <br />Diseñadores.<br />Talleres externos de Confección.<br />Logísticos.<br />Margen de ventas. (Beneficio NETO 2009 1.314 M)<br />45,7% resto Europa. <br />31,8% España<br />10,2% Asia<br />12,2% América<br />
  18. 18. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Tienda que conecta al cliente con la moda. <br />Se escucha al cliente y se recoge info. para inspirar a los diseñadores.<br />Captar rápido las tendencias.<br />Diseñar, Fabricar tejidos, marcado, corte y acabado de prendas. <br />Distribuir velozmente<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Proveedores de materias prima.<br />Talleres externos de confección en Europa, en Marruecos y explorando nuevos en México y Sud América.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />12 centros logísticos en España, reciben toda la producción <br />se distribuye en menos de 24 a EU, 48 hs al mundo.<br />Rec Humanos, <br />Diseñadores.<br />Talleres externos de Confección.<br />Logísticos.<br />Margen de ventas. (Beneficio NETO 2009 1.314 M)<br />45,7% resto Europa. <br />31,8% España<br />10,2% Asia<br />12,2% América<br />
  19. 19. Grupo INDITEX - Modelo de Negocio<br />El Modelo del Grupo INDITEX<br />Tienda que conecta al cliente con la moda. <br />Se escucha al cliente y se recoge info. para inspirar a los diseñadores.<br />Captar rápido las tendencias.<br />Diseñar, Fabricar tejidos, marcado, corte y acabado de prendas. <br />Distribuir velozmente<br />Distribución de moda, el primero en llegar con las tendencias al mercado. <br />A un precio razonable y calidad media.<br />Proveedores de materias prima.<br />Talleres externos de confección en Europa , en Marruecos y explorando nuevos en México y Sud América.<br />Quienes elijen una manera práctica, rápida y económica de estar a la moda.<br />12 centros logísticos en España, reciben toda la producción <br />se distribuye en menos de 24 a EU, 48 hs al mundo.<br />Rec Humanos, <br />Diseñadores.<br />Talleres externos de Confección.<br />Logísticos.<br />Margen de ventas. (Beneficio NETO 2009 1.314 M)<br />Alto costo en:<br />- Captación de tendencias y diseño. <br />- fabricación externa. Altas inversiones en arquitectura de las tiendas. <br />45,7% resto Europa. <br />31,8% España<br />10,2% Asia<br />12,2% América<br />Bajo costo en Marketing.<br />Costo optimizado en logística.<br />Costo Medio en capacitaciones y RSE. <br />
  20. 20. Conclusiones<br />El Grupo Inditex, se consolida como unos de los modelos de negocios más innovadores en España, enfocados a partir de las necesidades del cliente y la oferta.<br />Ser el más veloz en captar tendencias, llevarlas al producto y distribuir moda es su principal ventaja competitiva. <br />There´snot a single businessmodel… there are really a lot of opportunities and a lot of options and wejusthavetodiscoverall of them. <br />Tim O´Reilly<br />
  21. 21. Giselle Della Mea – Marzo 2010<br />Designer<br />Master in Business Design <br />www.linkedin.com/in/giselledellamea<br />giselle@mindproject.net<br />Conocimientos by<br />www.mindproject.net<br />Referencias para profundizar: <br />Business Model Generation<br />http://www.businessmodelgeneration.com/<br />Business Model Innovation Hub<br />http://www.businessmodelhub.com/<br />

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