Just because you know how to post on Facebook doesn't mean you know how to MARKET on Facebook correctly and effectively. This overview of Facebook give some statistical and demographic data. If your business is B2C, you MUST use Facebook to reach the average consumer. If you're B2B, you shouldn't ignore Facebook. 43% of B2B businesses have gotten a customer from Facebook!

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An Overview of
Giselle Aguiar
AZSocialMediaWiz.com | @AZSocialNetWiz
giselle@azsocialmediawiz.com

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The Crossover
✦ Facebook is like a crossover
✦ It’s about 60/40 B2C/B2B
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Facebook Stats
✦ 1.4 billion Facebook users1
✦ 936 million log on daily1
✦ 700 billion minutes spent every month2
✦ 77% of B2C companies acquired a
customer from FB2
✦ 43% of B2B companies acquired a
customer from FB2
✦ 80% of U.S. social users prefer to
connect with brands through FB2
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Sources: 1. Social Media Examiner
2. QuickSprout

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U.S. Demographics
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Source: Adweek

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Social Commerce
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Source: eMarketer

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Cover Graphics & Branding
6 851 x 315 pixels
180 x 180 pixels
Square - don’t upload a
rectangular logo. It’ll be cut off.
Insights

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Call-to-Action
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What to Post
✦ 48% of Facebook fans like a page so they can enter a
contest1
✦ 52% to keep up with activities1
✦ 56% to learn about products & services1
✦ 33% to provide feedback1
✦ Share quotes - they get 26% more likes and 19% more
shares2
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Sources:
1 - invesp
2 - QuickSprout

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Promoting Events
✦ Set-up the event
✦ Promote it to your fans
✦ Boost - paid promotion to a
target audience
✦ Share URL in other social
media
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Engaging with other Pages
✦ Search for other
related businesses &
referral sources
✦ Like them as your
page
✦ Tag them in posts
✦ Go to “Home” while
using FB as your page
to see their posts.
✦ Like, share &
comment
✦ You can only like other
pages with your page
not individual people
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Insights - Demographics
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Scuba Professionals of Arizona
✦ You need 30 Likes to see Insights
✦ Check them monthly
✦ What types of posts do your fans like the
most?

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Must Read Books
✦ Youtility by Jay Baer
✦ Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk
✦ A World Gone Social by
Ted Coiné & Mark Babbitt
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Contact & Connect
Free 30-Minute Phone Consultation
Contact Giselle
Phoenix Social Media Classes
Email: Giselle@AZSocialMediaWiz.com
LinkedIn.com/giselleaguiar
Twitter: @AZSocialNetWiz
facebook.com/AZSocialMediaWiz
youtube.com/user/azsocialmediawiz
pinterest.com/azsocialmedia/
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